IT'S WHAT YOU KEEP THAT MATTERS Trademark
Trademark Overview
On Tuesday, June 23, 2026, a trademark application was filed for IT'S WHAT YOU KEEP THAT MATTERS with the United States Patent and Trademark Office. The USPTO has given the IT'S WHAT YOU KEEP THAT MATTERS trademark a serial number of 99900271. The federal status of this trademark filing is NEW APPLICATION - RECORD INITIALIZED NOT ASSIGNED TO EXAMINER as of Tuesday, June 23, 2026. This trademark is owned by Pietas Financial. The IT'S WHAT YOU KEEP THAT MATTERS trademark is filed in the Insurance & Financial Services category with the following description:
Financial planning consultation
General Information
| Serial Number | 99900271 |
| Word Mark | IT'S WHAT YOU KEEP THAT MATTERS |
| Filing Date | Tuesday, June 23, 2026 |
| Status | 630 - NEW APPLICATION - RECORD INITIALIZED NOT ASSIGNED TO EXAMINER |
| Status Date | Tuesday, June 23, 2026 |
| Registration Number | 0000000 |
| Registration Date | NOT AVAILABLE |
| Mark Drawing | 4 - Illustration: Drawing with word(s) / letter(s) / number(s) in Block form |
| Published for Opposition Date | NOT AVAILABLE |
Trademark Statements
| Pseudo Mark | IT IS WHAT YOU KEEP THAT MATTERS |
| Goods and Services | Financial planning consultation |
Classification Information
| International Class | 036 - Insurance; financial affairs; monetary affairs; real estate affairs. |
| US Class Codes | 100, 101, 102 |
| Class Status Code | 6 - Active |
| Class Status Date | Tuesday, June 23, 2026 |
| Primary Code | 036 |
| First Use Anywhere Date | NOT AVAILABLE |
| First Use In Commerce Date | NOT AVAILABLE |
Trademark Owner History
| Party Name | Pietas Financial |
| Party Type | 10 - Original Applicant |
| Legal Entity Type | 03 - Corporation |
| Address | San Diego, CA 92106
US |
Trademark Events
| Event Date | Event Description |
| Tuesday, June 23, 2026 | NEW APPLICATION ENTERED |
| Tuesday, June 23, 2026 | APPLICATION FILING RECEIPT MAILED |
