| Serial Number | 88326216 |
| Word Mark | IT'S WHAT WE LIVE FOR |
| Filing Date | Tuesday, March 5, 2019 |
| Status | 700 - REGISTERED |
| Status Date | Tuesday, December 10, 2019 |
| Registration Number | 5934009 |
| Registration Date | Tuesday, December 10, 2019 |
| Mark Drawing | 4 - Illustration: Drawing with word(s) / letter(s) / number(s) in Block form |
| Published for Opposition Date | Tuesday, July 16, 2019 |
| Pseudo Mark | IT IS WHAT WE LIVE FOR |
| Goods and Services | Insurance services, namely, underwriting, administration and issuance of health insurance; and Claims administration services in the field of health insurance |
| Goods and Services | Providing health wellness programs for health insurance subscribers featuring capabilities for tracking nutrition, physical activities, and health vital signs of individuals, and administering incentive rewards to individuals who meet personal health goals |
| International Class | 036 - Insurance; financial affairs; monetary affairs; real estate affairs. |
| US Class Codes | 100, 101, 102 |
| Class Status Code | 6 - Active |
| Class Status Date | Friday, March 22, 2019 |
| Primary Code | 036 |
| First Use Anywhere Date | Monday, March 18, 2019 |
| First Use In Commerce Date | Monday, March 18, 2019 |
| International Class | 044 - Medical services; veterinary services; hygienic and beauty care for human beings or animals; agriculture, horticulture and forestry services. |
| US Class Codes | 100, 101 |
| Class Status Code | 6 - Active |
| Class Status Date | Wednesday, May 22, 2019 |
| Primary Code | 044 |
| First Use Anywhere Date | Monday, March 18, 2019 |
| First Use In Commerce Date | Monday, March 18, 2019 |
| Party Name | Blue Cross & Blue Shield of Rhode Island |
| Party Type | 30 - Original Registrant |
| Legal Entity Type | 03 - Corporation |
| Address | Providence, RI 02903 |
| Party Name | Blue Cross & Blue Shield of Rhode Island |
| Party Type | 20 - Owner at Publication |
| Legal Entity Type | 03 - Corporation |
| Address | Providence, RI 02903 |
| Party Name | Blue Cross & Blue Shield of Rhode Island |
| Party Type | 10 - Original Applicant |
| Legal Entity Type | 03 - Corporation |
| Address | Providence, RI 02903 |
| Event Date | Event Description |
| Friday, March 8, 2019 | NEW APPLICATION ENTERED |
| Friday, March 22, 2019 | NEW APPLICATION OFFICE SUPPLIED DATA ENTERED |
| Tuesday, May 14, 2019 | ASSIGNED TO EXAMINER |
| Monday, May 20, 2019 | PRIORITY ACTION WRITTEN |
| Monday, May 20, 2019 | PRIORITY ACTION E-MAILED |
| Monday, May 20, 2019 | NOTIFICATION OF PRIORITY ACTION E-MAILED |
| Wednesday, May 22, 2019 | TEAS RESPONSE TO OFFICE ACTION RECEIVED |
| Wednesday, May 22, 2019 | CORRESPONDENCE RECEIVED IN LAW OFFICE |
| Wednesday, May 22, 2019 | TEAS/EMAIL CORRESPONDENCE ENTERED |
| Monday, May 27, 2019 | APPROVED FOR PUB - PRINCIPAL REGISTER |
| Monday, June 10, 2019 | ASSIGNED TO LIE |
| Wednesday, June 26, 2019 | NOTIFICATION OF NOTICE OF PUBLICATION E-MAILED |
| Tuesday, July 16, 2019 | PUBLISHED FOR OPPOSITION |
| Tuesday, July 16, 2019 | OFFICIAL GAZETTE PUBLICATION CONFIRMATION E-MAILED |
| Tuesday, September 10, 2019 | NOA E-MAILED - SOU REQUIRED FROM APPLICANT |
| Thursday, October 17, 2019 | TEAS STATEMENT OF USE RECEIVED |
| Thursday, October 17, 2019 | USE AMENDMENT FILED |
| Saturday, November 2, 2019 | CASE ASSIGNED TO INTENT TO USE PARALEGAL |
| Saturday, November 2, 2019 | STATEMENT OF USE PROCESSING COMPLETE |
| Thursday, November 7, 2019 | ALLOWED PRINCIPAL REGISTER - SOU ACCEPTED |
| Friday, November 8, 2019 | NOTICE OF ACCEPTANCE OF STATEMENT OF USE E-MAILED |
| Tuesday, December 10, 2019 | REGISTERED-PRINCIPAL REGISTER |
| Tuesday, December 10, 2024 | COURTESY REMINDER - SEC. 8 (6-YR) E-MAILED |