IT'S THE WAY WE FACE THE DAY Trademark
Trademark Overview
On Wednesday, July 23, 2025, a trademark application was filed for IT'S THE WAY WE FACE THE DAY with the United States Patent and Trademark Office. The USPTO has given the IT'S THE WAY WE FACE THE DAY trademark a serial number of 99298736. The federal status of this trademark filing is NON-FINAL ACTION - MAILED as of Thursday, December 11, 2025. This trademark is owned by Tiege Hanley, Inc.. The IT'S THE WAY WE FACE THE DAY trademark is filed in the Cosmetics & Cleaning Products, Pharmaceutical Products, Advertising, Business and Retail Services, and Medical & Beauty Services & Agricultural Services categories with the following description:
On-line retail store services featuring men's skincare products
Providing news and information in the field of skincare health
Medicated skin care preparations
Non-medicated skin care preparations
General Information
| Serial Number | 99298736 |
| Word Mark | IT'S THE WAY WE FACE THE DAY |
| Filing Date | Wednesday, July 23, 2025 |
| Status | 641 - NON-FINAL ACTION - MAILED |
| Status Date | Thursday, December 11, 2025 |
| Registration Number | 0000000 |
| Registration Date | NOT AVAILABLE |
| Mark Drawing | 4 - Illustration: Drawing with word(s) / letter(s) / number(s) in Block form |
| Published for Opposition Date | NOT AVAILABLE |
Trademark Statements
| Goods and Services | On-line retail store services featuring men's skincare products |
| Goods and Services | Providing news and information in the field of skincare health |
| Pseudo Mark | IT IS THE WAY WE FACE THE DAY |
| Goods and Services | Medicated skin care preparations |
| Goods and Services | Non-medicated skin care preparations |
Classification Information
| International Class | 003 - Bleaching preparations and other substances for laundry use; cleaning, polishing, scouring and abrasive preparations; soaps; perfumery, essential oils, cosmetics, hair lotions; dentifrices. |
| US Class Codes | 001, 004, 006, 050, 051, 052 |
| Class Status Code | 6 - Active |
| Class Status Date | Wednesday, July 23, 2025 |
| Primary Code | 003 |
| First Use Anywhere Date | Saturday, November 30, 2024 |
| First Use In Commerce Date | Saturday, November 30, 2024 |
| International Class | 005 - Pharmaceutical and veterinary preparations; sanitary preparations for medical purposes; dietetic substances adapted for medical use, food for babies; plasters, materials for dressings; material for stopping teeth, dental wax; disinfectants; preparations for destroying vermin; fungicides, herbicides. |
| US Class Codes | 005, 006, 018, 044, 046, 051, 052 |
| Class Status Code | 6 - Active |
| Class Status Date | Wednesday, July 23, 2025 |
| Primary Code | 005 |
| First Use Anywhere Date | Saturday, November 30, 2024 |
| First Use In Commerce Date | Saturday, November 30, 2024 |
| International Class | 035 - Advertising; business management; business administration; office functions. |
| US Class Codes | 100, 101, 102 |
| Class Status Code | 6 - Active |
| Class Status Date | Wednesday, July 23, 2025 |
| Primary Code | 035 |
| First Use Anywhere Date | Saturday, November 30, 2024 |
| First Use In Commerce Date | Saturday, November 30, 2024 |
| International Class | 044 - Medical services; veterinary services; hygienic and beauty care for human beings or animals; agriculture, horticulture and forestry services. |
| US Class Codes | 100, 101 |
| Class Status Code | 6 - Active |
| Class Status Date | Wednesday, July 23, 2025 |
| Primary Code | 044 |
| First Use Anywhere Date | Saturday, November 30, 2024 |
| First Use In Commerce Date | Saturday, November 30, 2024 |
Trademark Owner History
| Party Name | Tiege Hanley, Inc. |
| Party Type | 10 - Original Applicant |
| Legal Entity Type | 03 - Corporation |
| Address | Chicago, IL 60612 |
Trademark Events
| Event Date | Event Description |
| Wednesday, July 23, 2025 | NEW APPLICATION ENTERED |
| Wednesday, July 23, 2025 | APPLICATION FILING RECEIPT MAILED |
| Monday, December 1, 2025 | NEW APPLICATION OFFICE SUPPLIED DATA ENTERED |
| Tuesday, December 9, 2025 | ASSIGNED TO EXAMINER |
| Thursday, December 11, 2025 | NON-FINAL ACTION WRITTEN |
| Thursday, December 11, 2025 | NON-FINAL ACTION E-MAILED |
| Thursday, December 11, 2025 | NOTIFICATION OF NON-FINAL ACTION E-MAILED |
