"IT'S THE WATER" Trademark
Trademark Overview
On Monday, October 7, 2024, a trademark application was filed for "IT'S THE WATER" with the United States Patent and Trademark Office. The USPTO has given the "IT'S THE WATER" trademark a serial number of 98788261. The federal status of this trademark filing is FIRST EXTENSION - GRANTED as of Wednesday, January 7, 2026. This trademark is owned by Pabst Brewing Company, LLC. The "IT'S THE WATER" trademark is filed in the Wines & Spirits category with the following description:
Vodka; Vodka cocktails
General Information
| Serial Number | 98788261 |
| Word Mark | "IT'S THE WATER" |
| Filing Date | Monday, October 7, 2024 |
| Status | 730 - FIRST EXTENSION - GRANTED |
| Status Date | Wednesday, January 7, 2026 |
| Registration Number | 0000000 |
| Registration Date | NOT AVAILABLE |
| Mark Drawing | 4 - Illustration: Drawing with word(s) / letter(s) / number(s) in Block form |
| Published for Opposition Date | Tuesday, May 13, 2025 |
Trademark Statements
| Goods and Services | Vodka; Vodka cocktails |
| Pseudo Mark | IT IS THE WATER |
Classification Information
| International Class | 033 - Alcoholic beverages (except beers). |
| US Class Codes | 047, 049 |
| Class Status Code | 6 - Active |
| Class Status Date | Monday, October 7, 2024 |
| Primary Code | 033 |
| First Use Anywhere Date | NOT AVAILABLE |
| First Use In Commerce Date | NOT AVAILABLE |
Trademark Owner History
| Party Name | Pabst Brewing Company, LLC |
| Party Type | 20 - Owner at Publication |
| Legal Entity Type | 16 - Limited Liability Company |
| Address | San Antonio, TX 78205 |
| Party Name | Pabst Brewing Company, LLC |
| Party Type | 10 - Original Applicant |
| Legal Entity Type | 16 - Limited Liability Company |
| Address | San Antonio, TX 78205 |
Trademark Events
| Event Date | Event Description |
| Monday, October 7, 2024 | NEW APPLICATION ENTERED |
| Wednesday, April 9, 2025 | NEW APPLICATION OFFICE SUPPLIED DATA ENTERED |
| Thursday, April 10, 2025 | ASSIGNED TO EXAMINER |
| Friday, April 11, 2025 | EXAMINERS AMENDMENT -WRITTEN |
| Friday, April 11, 2025 | EXAMINERS AMENDMENT E-MAILED |
| Friday, April 11, 2025 | NOTIFICATION OF EXAMINERS AMENDMENT E-MAILED |
| Friday, April 11, 2025 | EXAMINER'S AMENDMENT ENTERED |
| Friday, April 11, 2025 | APPROVED FOR PUB - PRINCIPAL REGISTER |
| Wednesday, May 7, 2025 | NOTIFICATION OF NOTICE OF PUBLICATION E-MAILED |
| Tuesday, May 13, 2025 | PUBLISHED FOR OPPOSITION |
| Tuesday, May 13, 2025 | OFFICIAL GAZETTE PUBLICATION CONFIRMATION E-MAILED |
| Tuesday, July 8, 2025 | NOA E-MAILED - SOU REQUIRED FROM APPLICANT |
| Thursday, August 21, 2025 | ASSIGNMENT OF OWNERSHIP NOT UPDATED AUTOMATICALLY |
| Wednesday, January 7, 2026 | SOU TEAS EXTENSION RECEIVED |
| Wednesday, January 7, 2026 | SOU EXTENSION 1 FILED |
| Wednesday, January 7, 2026 | SOU EXTENSION 1 GRANTED |
| Thursday, January 8, 2026 | NOTICE OF APPROVAL OF EXTENSION REQUEST E-MAILED |
