IT'S THE REAL THING Trademark

Trademark Overview

On Thursday, December 11, 2003, a trademark application was filed for IT'S THE REAL THING with the United States Patent and Trademark Office. The USPTO has given the IT'S THE REAL THING trademark a serial number of 78339744. The federal status of this trademark filing is REGISTERED AND RENEWED as of Saturday, September 20, 2025. This trademark is owned by The Coca-Cola Company. The IT'S THE REAL THING trademark is filed in the Light Beverage Products category with the following description:

Non-alcoholic beverages, namely, soft drinks [ ; syrups, concentrates and powders for making beverages, namely, soft drinks]
it's the real thing

General Information

Serial Number78339744
Word MarkIT'S THE REAL THING
Filing DateThursday, December 11, 2003
Status800 - REGISTERED AND RENEWED
Status DateSaturday, September 20, 2025
Registration Number2908803
Registration DateTuesday, December 7, 2004
Mark Drawing4 - Illustration: Drawing with word(s) / letter(s) / number(s) in Block form
Published for Opposition DateTuesday, September 14, 2004

Trademark Statements

Pseudo MarkIT IS THE REAL THING
Goods and ServicesNon-alcoholic beverages, namely, soft drinks [ ; syrups, concentrates and powders for making beverages, namely, soft drinks]

Classification Information

International Class032 - Beers; mineral and aerated waters and other nonalcoholic drinks; fruit drinks and fruit juices; syrups and other preparations for making beverages.
US Class Codes045, 046, 048
Class Status Code6 - Active
Class Status DateTuesday, January 6, 2004
Primary Code032
First Use Anywhere DateThursday, December 31, 1942
First Use In Commerce DateThursday, December 31, 1942

Trademark Owner History

Party NameThe Coca-Cola Company
Party Type30 - Original Registrant
Legal Entity Type03 - Corporation
AddressAtlanta, GA 30313
Party NameThe Coca-Cola Company
Party Type20 - Owner at Publication
Legal Entity Type03 - Corporation
AddressAtlanta, GA 30313
Party NameThe Coca-Cola Company
Party Type10 - Original Applicant
Legal Entity Type03 - Corporation
AddressAtlanta, GA 30301

Trademark Events

Event DateEvent Description
Tuesday, January 6, 2004NEW APPLICATION ENTERED
Tuesday, December 7, 2010TEAS SECTION 8 & 15 RECEIVED
Friday, June 25, 2004ASSIGNED TO EXAMINER
Monday, June 28, 2004APPROVED FOR PUB - PRINCIPAL REGISTER
Wednesday, August 25, 2004NOTICE OF PUBLICATION
Tuesday, September 14, 2004PUBLISHED FOR OPPOSITION
Monday, October 18, 2004TEAS CHANGE OF OWNER ADDRESS RECEIVED
Tuesday, December 7, 2004REGISTERED-PRINCIPAL REGISTER
Tuesday, February 18, 2025APPLICANT/CORRESPONDENCE CHANGES (NON-RESPONSIVE) ENTERED
Tuesday, February 18, 2025TEAS REVOKE/APP/CHANGE ADDR OF ATTY/DOM REP RECEIVED
Monday, December 27, 2010CASE ASSIGNED TO POST REGISTRATION PARALEGAL
Monday, December 27, 2010REGISTERED - SEC. 8 (6-YR) ACCEPTED & SEC. 15 ACK.
Friday, June 5, 2015TEAS SECTION 8 & 9 RECEIVED
Saturday, June 27, 2015CASE ASSIGNED TO POST REGISTRATION PARALEGAL
Saturday, June 27, 2015REGISTERED - SEC. 8 (10-YR) ACCEPTED/SEC. 9 GRANTED
Saturday, June 27, 2015REGISTERED AND RENEWED (FIRST RENEWAL - 10 YRS)
Saturday, June 27, 2015NOTICE OF ACCEPTANCE OF SEC. 8 & 9 - E-MAILED
Thursday, December 7, 2023COURTESY REMINDER - SEC. 8 (10-YR)/SEC. 9 E-MAILED
Tuesday, February 18, 2025ATTORNEY/DOM.REP.REVOKED AND/OR APPOINTED
Tuesday, February 18, 2025TEAS WITHDRAWAL OF ATTORNEY RECEIVED-FIRM RETAINS
Tuesday, May 27, 2025TEAS SECTION 8 & 9 RECEIVED
Saturday, September 20, 2025CASE ASSIGNED TO POST REGISTRATION PARALEGAL
Saturday, September 20, 2025REGISTERED AND RENEWED (SECOND RENEWAL - 10 YRS)
Saturday, September 20, 2025REGISTERED - SEC. 8 (10-YR) ACCEPTED/SEC. 9 GRANTED
Saturday, September 20, 2025NOTICE OF ACCEPTANCE OF SEC. 8 & 9 - E-MAILED
Tuesday, February 18, 2025TEAS CHANGE OF OWNER ADDRESS RECEIVED
Tuesday, February 18, 2025TEAS CHANGE OF CORRESPONDENCE RECEIVED

Related Keywords

thing real soft namely drinks beverages making powders syrups alcoholic concentrates