IT'S THE INSIDE THAT COUNTS Trademark

Trademark Overview


On Tuesday, February 7, 2023, a trademark application was filed for IT'S THE INSIDE THAT COUNTS with the United States Patent and Trademark Office. The USPTO has given the IT'S THE INSIDE THAT COUNTS trademark a serial number of 97785117. The federal status of this trademark filing is ABANDONED - NO STATEMENT OF USE FILED as of Monday, August 26, 2024. This trademark is owned by Dirty Dough, LLC. The IT'S THE INSIDE THAT COUNTS trademark is filed in the Clothing & Apparel Products, Staple Food Products, Advertising, Business and Retail Services, Transportation & Storage Services, and Restaurant & Hotel Services categories with the following description:

Bakery products, namely, sweet bakery goods; Cookies

Food delivery; Delivery of bakery goods; Delivery of bakery goods, namely, cookies

T-shirts, sweatshirts, hats

Retail bakery shops; online retail bakery shops; retail shops featuring baked goods; Franchising, namely, offering business management assistance in the establishment and/or operation of retail bakery shops, food delivery services, and restaurants

Restaurant services; Providing food and drink via a mobile truck
it's the inside that counts

General Information


Serial Number97785117
Word MarkIT'S THE INSIDE THAT COUNTS
Filing DateTuesday, February 7, 2023
Status606 - ABANDONED - NO STATEMENT OF USE FILED
Status DateMonday, August 26, 2024
Registration Number0000000
Registration DateNOT AVAILABLE
Mark Drawing4 - Illustration: Drawing with word(s) / letter(s) / number(s) in Block form
Published for Opposition DateTuesday, November 28, 2023

Trademark Statements


Goods and ServicesBakery products, namely, sweet bakery goods; Cookies
Goods and ServicesFood delivery; Delivery of bakery goods; Delivery of bakery goods, namely, cookies
Pseudo MarkIT IS THE INSIDE THAT COUNTS
Goods and ServicesT-shirts, sweatshirts, hats
Goods and ServicesRetail bakery shops; online retail bakery shops; retail shops featuring baked goods; Franchising, namely, offering business management assistance in the establishment and/or operation of retail bakery shops, food delivery services, and restaurants
Goods and ServicesRestaurant services; Providing food and drink via a mobile truck

Classification Information


International Class025 - Clothing, footwear, headgear.
US Class Codes022, 039
Class Status Code6 - Active
Class Status DateMonday, February 27, 2023
Primary Code025
First Use Anywhere DateNOT AVAILABLE
First Use In Commerce DateNOT AVAILABLE

International Class030 - Coffee, tea, cocoa, sugar, rice, tapioca, sago, artificial coffee; flour and preparations made from cereals, bread, pastry and confectionery, ices; honey, treacle; yeast, baking powder; salt, mustard; vinegar, sauces (condiments); spices; ice.
US Class Codes046
Class Status Code6 - Active
Class Status DateMonday, February 27, 2023
Primary Code030
First Use Anywhere DateNOT AVAILABLE
First Use In Commerce DateNOT AVAILABLE

International Class035 - Advertising; business management; business administration; office functions.
US Class Codes100, 101, 102
Class Status Code6 - Active
Class Status DateMonday, February 27, 2023
Primary Code035
First Use Anywhere DateNOT AVAILABLE
First Use In Commerce DateNOT AVAILABLE

International Class039 - Transport; packaging and storage of goods; travel arrangement.
US Class Codes100, 105
Class Status Code6 - Active
Class Status DateMonday, February 27, 2023
Primary Code039
First Use Anywhere DateNOT AVAILABLE
First Use In Commerce DateNOT AVAILABLE

International Class043 - Services for providing food and drink; temporary accommodations.
US Class Codes100, 101
Class Status Code6 - Active
Class Status DateMonday, February 27, 2023
Primary Code043
First Use Anywhere DateNOT AVAILABLE
First Use In Commerce DateNOT AVAILABLE

Trademark Owner History


Party NameDIRTY DOUGH ENTERPRISES
Party Type20 - Owner at Publication
Legal Entity Type03 - Corporation
AddressLINDON, UT 84042

Party NameDIRTY DOUGH ENTERPRISES
Party Type11 - New Owner Before Publication
Legal Entity Type03 - Corporation
AddressLINDON, UT 84042

Party NameDirty Dough, LLC
Party Type10 - Original Applicant
Legal Entity Type16 - Limited Liability Company
AddressTempe, AZ 85281

Trademark Events


Event DateEvent Description
Friday, February 10, 2023NEW APPLICATION ENTERED
Monday, February 27, 2023NEW APPLICATION OFFICE SUPPLIED DATA ENTERED
Tuesday, October 10, 2023ASSIGNED TO EXAMINER
Wednesday, October 11, 2023AUTOMATIC UPDATE OF ASSIGNMENT OF OWNERSHIP
Friday, October 13, 2023NON-FINAL ACTION WRITTEN
Friday, October 13, 2023NON-FINAL ACTION E-MAILED
Friday, October 13, 2023NOTIFICATION OF NON-FINAL ACTION E-MAILED
Monday, October 23, 2023TEAS RESPONSE TO OFFICE ACTION RECEIVED
Monday, October 23, 2023CORRESPONDENCE RECEIVED IN LAW OFFICE
Monday, October 23, 2023TEAS/EMAIL CORRESPONDENCE ENTERED
Monday, October 23, 2023APPROVED FOR PUB - PRINCIPAL REGISTER
Wednesday, November 8, 2023NOTIFICATION OF NOTICE OF PUBLICATION E-MAILED
Tuesday, November 28, 2023PUBLISHED FOR OPPOSITION
Tuesday, November 28, 2023OFFICIAL GAZETTE PUBLICATION CONFIRMATION E-MAILED
Tuesday, January 23, 2024NOA E-MAILED - SOU REQUIRED FROM APPLICANT
Monday, August 26, 2024ABANDONMENT - NO USE STATEMENT FILED
Monday, August 26, 2024ABANDONMENT NOTICE E-MAILED - NO USE STATEMENT FILED