IT'S THE FLAVOR. SMART SET Trademark

Trademark Overview

On Friday, July 2, 2021, a trademark application was filed for IT'S THE FLAVOR. SMART SET with the United States Patent and Trademark Office. The USPTO has given the IT'S THE FLAVOR. SMART SET trademark a serial number of 90808846. The federal status of this trademark filing is REGISTERED as of Tuesday, September 9, 2025. This trademark is owned by MOUNTANOS BROTHERS COFFEE CO.. The IT'S THE FLAVOR. SMART SET trademark is filed in the Staple Food Products category with the following description:

Coffee
it's the flavor. smart set

General Information

Serial Number90808846
Word MarkIT'S THE FLAVOR. SMART SET
Filing DateFriday, July 2, 2021
Status700 - REGISTERED
Status DateTuesday, September 9, 2025
Registration Number7940415
Registration DateTuesday, September 9, 2025
Mark Drawing3 - Illustration: Drawing or design which also includes word(s) / letter(s) / number(s)
Published for Opposition DateTuesday, April 26, 2022

Trademark Statements

Goods and ServicesCoffee
Description of MarkThe mark consists of an image of a woman sitting at a table drinking coffee, with flowers on the table, within a circle design. The words "IT'S THE FLAVOR." are shown with the words "IT'S THE" to the left of the design, and the word "FLAVOR." to the right of the design. The words "SMART SET" are shown beneath the design.
Pseudo MarkIT IS THE FLAVOR. SMART SET

Classification Information

International Class030 - Coffee, tea, cocoa, sugar, rice, tapioca, sago, artificial coffee; flour and preparations made from cereals, bread, pastry and confectionery, ices; honey, treacle; yeast, baking powder; salt, mustard; vinegar, sauces (condiments); spices; ice.
US Class Codes046
Class Status Code6 - Active
Class Status DateWednesday, September 15, 2021
Primary Code030
First Use Anywhere DateFriday, June 20, 2025
First Use In Commerce DateFriday, June 20, 2025

Trademark Owner History

Party NameMOUNTANOS BROTHERS COFFEE CO.
Party Type30 - Original Registrant
Legal Entity Type03 - Corporation
AddressPetaluma, CA 94954
Party NameMOUNTANOS BROTHERS COFFEE CO.
Party Type20 - Owner at Publication
Legal Entity Type03 - Corporation
AddressPetaluma, CA 94954
Party NameMOUNTANOS BROTHERS COFFEE CO.
Party Type10 - Original Applicant
Legal Entity Type03 - Corporation
AddressPetaluma, CA 94954

Trademark Events

Event DateEvent Description
Tuesday, March 22, 2022ASSIGNED TO EXAMINER
Tuesday, July 6, 2021NEW APPLICATION ENTERED
Wednesday, September 15, 2021NEW APPLICATION OFFICE SUPPLIED DATA ENTERED
Thursday, September 16, 2021NOTICE OF DESIGN SEARCH CODE E-MAILED
Thursday, March 24, 2022EXAMINERS AMENDMENT -WRITTEN
Thursday, March 24, 2022EXAMINERS AMENDMENT E-MAILED
Thursday, March 24, 2022NOTIFICATION OF EXAMINERS AMENDMENT E-MAILED
Thursday, March 24, 2022APPROVED FOR PUB - PRINCIPAL REGISTER
Thursday, March 24, 2022EXAMINER'S AMENDMENT ENTERED
Wednesday, April 6, 2022NOTIFICATION OF NOTICE OF PUBLICATION E-MAILED
Tuesday, April 26, 2022PUBLISHED FOR OPPOSITION
Tuesday, April 26, 2022OFFICIAL GAZETTE PUBLICATION CONFIRMATION E-MAILED
Tuesday, June 21, 2022NOA E-MAILED - SOU REQUIRED FROM APPLICANT
Wednesday, December 7, 2022SOU TEAS EXTENSION RECEIVED
Wednesday, December 7, 2022SOU EXTENSION 1 FILED
Wednesday, December 7, 2022SOU EXTENSION 1 GRANTED
Friday, December 9, 2022NOTICE OF APPROVAL OF EXTENSION REQUEST E-MAILED
Wednesday, June 21, 2023SOU TEAS EXTENSION RECEIVED
Wednesday, June 21, 2023SOU EXTENSION 2 FILED
Wednesday, June 21, 2023SOU EXTENSION 2 GRANTED
Friday, June 23, 2023NOTICE OF APPROVAL OF EXTENSION REQUEST E-MAILED
Saturday, December 23, 2023NOTICE OF APPROVAL OF EXTENSION REQUEST E-MAILED
Friday, June 21, 2024SOU TEAS EXTENSION RECEIVED
Friday, June 21, 2024NOTICE OF APPROVAL OF EXTENSION REQUEST E-MAILED
Thursday, December 21, 2023SOU TEAS EXTENSION RECEIVED
Thursday, December 21, 2023SOU EXTENSION 3 FILED
Thursday, December 21, 2023SOU EXTENSION 3 GRANTED
Friday, June 21, 2024SOU EXTENSION 4 GRANTED
Friday, June 21, 2024SOU EXTENSION 4 FILED
Friday, December 20, 2024SOU TEAS EXTENSION RECEIVED
Wednesday, April 9, 2025NOTICE OF APPROVAL OF EXTENSION REQUEST E-MAILED
Monday, June 23, 2025USE AMENDMENT FILED
Monday, June 23, 2025TEAS STATEMENT OF USE RECEIVED
Thursday, July 10, 2025STATEMENT OF USE PROCESSING COMPLETE
Friday, December 20, 2024SOU EXTENSION 5 FILED
Monday, April 7, 2025CASE ASSIGNED TO INTENT TO USE PARALEGAL
Wednesday, April 9, 2025SOU EXTENSION 5 GRANTED
Wednesday, August 20, 2025NOTICE OF ACCEPTANCE OF STATEMENT OF USE E-MAILED
Wednesday, August 20, 2025ALLOWED PRINCIPAL REGISTER - SOU ACCEPTED
Tuesday, September 9, 2025REGISTERED-PRINCIPAL REGISTER
Tuesday, September 9, 2025NOTICE OF REGISTRATION CONFIRMATION EMAILED

Related Keywords

smart flavor coffee