IT'S THE FLAVOR Trademark

Trademark Overview

On Monday, March 1, 2004, a trademark application was filed for IT'S THE FLAVOR with the United States Patent and Trademark Office. The USPTO has given the IT'S THE FLAVOR trademark a serial number of 78376583. The federal status of this trademark filing is REGISTERED AND RENEWED as of Saturday, January 10, 2026. This trademark is owned by Mountanos Brothers Coffee Company, Inc.. The IT'S THE FLAVOR trademark is filed in the Staple Food Products category with the following description:

Coffee and tea
it's the flavor

General Information

Serial Number78376583
Word MarkIT'S THE FLAVOR
Filing DateMonday, March 1, 2004
Status800 - REGISTERED AND RENEWED
Status DateSaturday, January 10, 2026
Registration Number2934969
Registration DateTuesday, March 22, 2005
Mark Drawing4 - Illustration: Drawing with word(s) / letter(s) / number(s) in Block form
Published for Opposition DateTuesday, December 28, 2004

Trademark Statements

Pseudo MarkIT IS THE FLAVOR
Goods and ServicesCoffee and tea

Classification Information

International Class030 - Coffee, tea, cocoa, sugar, rice, tapioca, sago, artificial coffee; flour and preparations made from cereals, bread, pastry and confectionery, ices; honey, treacle; yeast, baking powder; salt, mustard; vinegar, sauces (condiments); spices; ice.
US Class Codes046
Class Status Code6 - Active
Class Status DateWednesday, March 17, 2004
Primary Code030
First Use Anywhere DateThursday, February 12, 2004
First Use In Commerce DateThursday, February 12, 2004

Trademark Owner History

Party NameMOUNTANOS BROTHERS COFFEE CO.
Party Type31 - New Owner After Registration
Legal Entity Type03 - Corporation
AddressPetaluma, CA 94954
Party NameMountanos Brothers Coffee Company, Inc.
Party Type30 - Original Registrant
Legal Entity Type03 - Corporation
AddressPetaluma, CA 94954
Party NameMountanos Brothers Coffee Company, Inc.
Party Type20 - Owner at Publication
Legal Entity Type03 - Corporation
AddressSouth San Francisco, CA 94080
Party NameMountanos Brothers Coffee Company, Inc.
Party Type10 - Original Applicant
Legal Entity Type03 - Corporation
AddressSouth San Francisco, CA 94080

Trademark Events

Event DateEvent Description
Wednesday, March 17, 2004NEW APPLICATION ENTERED
Friday, September 17, 2004ASSIGNED TO EXAMINER
Friday, September 17, 2004APPROVED FOR PUB - PRINCIPAL REGISTER
Wednesday, September 29, 2004ASSIGNED TO LIE
Wednesday, September 29, 2004ASSIGNED TO LIE
Thursday, September 30, 2004LAW OFFICE PUBLICATION REVIEW COMPLETED
Thursday, October 28, 2004ASSIGNED TO LIE
Wednesday, December 8, 2004NOTICE OF PUBLICATION
Tuesday, December 28, 2004PUBLISHED FOR OPPOSITION
Tuesday, March 22, 2005REGISTERED-PRINCIPAL REGISTER
Thursday, February 10, 2011TEAS SECTION 8 & 15 RECEIVED
Monday, February 28, 2011CASE ASSIGNED TO POST REGISTRATION PARALEGAL
Monday, February 28, 2011REGISTERED - SEC. 8 (6-YR) ACCEPTED & SEC. 15 ACK.
Tuesday, November 19, 2013TEAS CHANGE OF OWNER ADDRESS RECEIVED
Tuesday, November 19, 2013APPLICANT/CORRESPONDENCE CHANGES (NON-RESPONSIVE) ENTERED
Thursday, April 2, 2015TEAS SECTION 8 & 9 RECEIVED
Wednesday, April 15, 2015ASSIGNMENT OF OWNERSHIP NOT UPDATED AUTOMATICALLY
Thursday, April 16, 2015CASE ASSIGNED TO POST REGISTRATION PARALEGAL
Friday, April 17, 2015REGISTERED - SEC. 8 (10-YR) ACCEPTED/SEC. 9 GRANTED
Friday, April 17, 2015REGISTERED AND RENEWED (FIRST RENEWAL - 10 YRS)
Friday, April 17, 2015NOTICE OF ACCEPTANCE OF SEC. 8 & 9 - E-MAILED
Friday, March 22, 2024COURTESY REMINDER - SEC. 8 (10-YR)/SEC. 9 E-MAILED
Monday, September 22, 2025TEAS SECTION 8 & 9 RECEIVED
Tuesday, December 30, 2025CASE ASSIGNED TO POST REGISTRATION PARALEGAL
Saturday, January 10, 2026REGISTERED - SEC. 8 (10-YR) ACCEPTED/SEC. 9 GRANTED
Saturday, January 10, 2026REGISTERED AND RENEWED (SECOND RENEWAL - 10 YRS)
Saturday, January 10, 2026NOTICE OF ACCEPTANCE OF SEC. 8 & 9 - E-MAILED

Related Keywords

flavor coffee