IT'S SIMPLE. DONE BETTER. Trademark

Trademark Overview

On Tuesday, April 14, 2015, a trademark application was filed for IT'S SIMPLE. DONE BETTER. with the United States Patent and Trademark Office. The USPTO has given the IT'S SIMPLE. DONE BETTER. trademark a serial number of 86597070. The federal status of this trademark filing is REGISTERED AND RENEWED as of Monday, January 5, 2026. This trademark is owned by Value Place Franchise Services LLC. The IT'S SIMPLE. DONE BETTER. trademark is filed in the Restaurant & Hotel Services category with the following description:

Hotel services; hotels; providing extended-stay hotels
it's simple. done better.

General Information

Serial Number86597070
Word MarkIT'S SIMPLE. DONE BETTER.
Filing DateTuesday, April 14, 2015
Status800 - REGISTERED AND RENEWED
Status DateMonday, January 5, 2026
Registration Number4994424
Registration DateTuesday, July 5, 2016
Mark Drawing4 - Illustration: Drawing with word(s) / letter(s) / number(s) in Block form
Published for Opposition DateTuesday, September 1, 2015

Trademark Statements

Pseudo MarkIT IS SIMPLE. DONE BETTER.
Goods and ServicesHotel services; hotels; providing extended-stay hotels

Classification Information

International Class043 - Services for providing food and drink; temporary accommodations.
US Class Codes100, 101
Class Status Code6 - Active
Class Status DateTuesday, April 21, 2015
Primary Code043
First Use Anywhere DateFriday, July 31, 2015
First Use In Commerce DateFriday, July 31, 2015

Trademark Owner History

Party NameCHOICE HOTELS INTERNATIONAL, INC.
Party Type32 - New Owner After Registration
Legal Entity Type03 - Corporation
AddressNorth Bethesda, MD 20852
Party NameWOOD SPRING HOTELS FRANCHISE SERVICES LLC
Party Type31 - New Owner After Registration
Legal Entity Type16 - Limited Liability Company
AddressWITCHITA, KS 67206
Party NameWOODSPRING SUITES FRANCHISE SERVICES LLC
Party Type30 - Original Registrant
Legal Entity Type16 - Limited Liability Company
AddressWICHITA, KS 67206
Party NameWOODSPRING SUITES FRANCHISE SERVICES LLC
Party Type20 - Owner at Publication
Legal Entity Type16 - Limited Liability Company
AddressWICHITA, KS 67206
Party NameWOODSPRING SUITES FRANCHISE SERVICES LLC
Party Type11 - New Owner Before Publication
Legal Entity Type16 - Limited Liability Company
AddressWICHITA, KS 67206
Party NameValue Place Franchise Services LLC
Party Type10 - Original Applicant
Legal Entity Type16 - Limited Liability Company
AddressWichita, KS 67206

Trademark Events

Event DateEvent Description
Friday, April 17, 2015NEW APPLICATION ENTERED
Tuesday, April 21, 2015NEW APPLICATION OFFICE SUPPLIED DATA ENTERED
Wednesday, April 22, 2015NOTICE OF PSEUDO MARK E-MAILED
Wednesday, May 27, 2015AUTOMATIC UPDATE OF ASSIGNMENT OF OWNERSHIP
Wednesday, July 22, 2015ASSIGNED TO EXAMINER
Friday, July 24, 2015APPROVED FOR PUB - PRINCIPAL REGISTER
Wednesday, August 12, 2015NOTIFICATION OF NOTICE OF PUBLICATION E-MAILED
Tuesday, September 1, 2015PUBLISHED FOR OPPOSITION
Tuesday, September 1, 2015OFFICIAL GAZETTE PUBLICATION CONFIRMATION E-MAILED
Tuesday, October 27, 2015NOA E-MAILED - SOU REQUIRED FROM APPLICANT
Wednesday, April 27, 2016TEAS STATEMENT OF USE RECEIVED
Sunday, May 22, 2016CASE ASSIGNED TO INTENT TO USE PARALEGAL
Wednesday, April 27, 2016USE AMENDMENT FILED
Tuesday, May 31, 2016STATEMENT OF USE PROCESSING COMPLETE
Tuesday, May 31, 2016ALLOWED PRINCIPAL REGISTER - SOU ACCEPTED
Wednesday, June 1, 2016NOTICE OF ACCEPTANCE OF STATEMENT OF USE E-MAILED
Tuesday, July 5, 2016REGISTERED-PRINCIPAL REGISTER
Wednesday, August 10, 2016AUTOMATIC UPDATE OF ASSIGNMENT OF OWNERSHIP
Wednesday, March 1, 2017ASSIGNMENT OF OWNERSHIP NOT UPDATED AUTOMATICALLY
Friday, February 9, 2018TEAS REVOKE/APP/CHANGE ADDR OF ATTY/DOM REP RECEIVED
Friday, February 9, 2018ATTORNEY/DOM.REP.REVOKED AND/OR APPOINTED
Wednesday, July 18, 2018AUTOMATIC UPDATE OF ASSIGNMENT OF OWNERSHIP
Monday, July 5, 2021COURTESY REMINDER - SEC. 8 (6-YR) E-MAILED
Thursday, July 8, 2021TEAS SECTION 8 & 15 RECEIVED
Monday, October 18, 2021CASE ASSIGNED TO POST REGISTRATION PARALEGAL
Monday, October 18, 2021REGISTERED - SEC. 8 (6-YR) ACCEPTED & SEC. 15 ACK.
Monday, October 18, 2021NOTICE OF ACCEPTANCE OF SEC. 8 & 15 - E-MAILED
Monday, November 20, 2023TEAS CHANGE OF OWNER ADDRESS RECEIVED
Monday, November 20, 2023APPLICANT/CORRESPONDENCE CHANGES (NON-RESPONSIVE) ENTERED
Monday, November 20, 2023TEAS REVOKE/APP/CHANGE ADDR OF ATTY/DOM REP RECEIVED
Monday, November 20, 2023ATTORNEY/DOM.REP.REVOKED AND/OR APPOINTED
Monday, November 20, 2023TEAS CHANGE OF CORRESPONDENCE RECEIVED
Saturday, July 5, 2025COURTESY REMINDER - SEC. 8 (10-YR)/SEC. 9 E-MAILED
Monday, September 22, 2025TEAS SECTION 8 & 9 RECEIVED
Tuesday, December 30, 2025CASE ASSIGNED TO POST REGISTRATION PARALEGAL
Monday, January 5, 2026REGISTERED - SEC. 8 (10-YR) ACCEPTED/SEC. 9 GRANTED
Monday, January 5, 2026REGISTERED AND RENEWED (FIRST RENEWAL - 10 YRS)
Monday, January 5, 2026NOTICE OF ACCEPTANCE OF SEC. 8 & 9 - E-MAILED

Related Keywords

better done simple hotels stay extended providing hotel services