| Serial Number | 87543730 |
| Word Mark | IT'S SIMPLE |
| Filing Date | Wednesday, July 26, 2017 |
| Status | 710 - CANCELLED - SECTION 8 |
| Status Date | Friday, November 28, 2025 |
| Registration Number | 5752011 |
| Registration Date | Tuesday, May 14, 2019 |
| Mark Drawing | 4 - Illustration: Drawing with word(s) / letter(s) / number(s) in Block form |
| Published for Opposition Date | Tuesday, July 10, 2018 |
| Pseudo Mark | IT IS SIMPLE |
| Goods and Services | arts and crafts products, namely, art canvas for painting, stretchable art canvas for painting; paint by number art canvas kits, namely, paint brushes, acrylic paints, and art accessories; and educational kits in the field of art instruction consisting primarily of art materials |
| International Class | 016 - Paper, cardboard and goods made from these materials, not included in other classes; printed matter; bookbinding material; photographs; stationery; adhesives for stationery or household purposes; artists' materials; paint brushes; typewriters and office requisites (except furniture); instructional and teaching material (except apparatus); plastic materials for packaging (not included in other classes); printers' type; printing blocks. |
| US Class Codes | 002, 005, 022, 023, 029, 037, 038, 050 |
| Class Status Code | 2 - Sec. 8 - Entire Registration |
| Class Status Date | Friday, November 28, 2025 |
| Primary Code | 016 |
| First Use Anywhere Date | Thursday, August 31, 2017 |
| First Use In Commerce Date | Thursday, August 31, 2017 |
| Party Name | GREAT INNOVATIONS, LLC |
| Party Type | 31 - New Owner After Registration |
| Legal Entity Type | 16 - Limited Liability Company |
| Address | NEW YORK, NY 10018 |
| Party Name | IT'S USEFUL, LLC |
| Party Type | 30 - Original Registrant |
| Legal Entity Type | 16 - Limited Liability Company |
| Address | New York City, NY 10018 |
| Party Name | IT'S USEFUL, LLC |
| Party Type | 20 - Owner at Publication |
| Legal Entity Type | 16 - Limited Liability Company |
| Address | New York City, NY 10018 |
| Party Name | IT'S USEFUL, LLC |
| Party Type | 10 - Original Applicant |
| Legal Entity Type | 16 - Limited Liability Company |
| Address | New York City, NY 10018 |
| Event Date | Event Description |
| Saturday, July 29, 2017 | NEW APPLICATION ENTERED |
| Monday, July 31, 2017 | NEW APPLICATION OFFICE SUPPLIED DATA ENTERED |
| Thursday, October 26, 2017 | ASSIGNED TO EXAMINER |
| Wednesday, November 1, 2017 | NON-FINAL ACTION WRITTEN |
| Wednesday, November 1, 2017 | NON-FINAL ACTION E-MAILED |
| Wednesday, November 1, 2017 | NOTIFICATION OF NON-FINAL ACTION E-MAILED |
| Monday, April 30, 2018 | TEAS RESPONSE TO OFFICE ACTION RECEIVED |
| Sunday, May 6, 2018 | ASSIGNED TO LIE |
| Tuesday, May 8, 2018 | CORRESPONDENCE RECEIVED IN LAW OFFICE |
| Tuesday, May 8, 2018 | TEAS/EMAIL CORRESPONDENCE ENTERED |
| Friday, June 1, 2018 | APPROVED FOR PUB - PRINCIPAL REGISTER |
| Wednesday, June 20, 2018 | NOTIFICATION OF NOTICE OF PUBLICATION E-MAILED |
| Tuesday, July 10, 2018 | PUBLISHED FOR OPPOSITION |
| Tuesday, July 10, 2018 | OFFICIAL GAZETTE PUBLICATION CONFIRMATION E-MAILED |
| Tuesday, September 4, 2018 | NOA E-MAILED - SOU REQUIRED FROM APPLICANT |
| Monday, March 4, 2019 | TEAS STATEMENT OF USE RECEIVED |
| Friday, March 22, 2019 | CASE ASSIGNED TO INTENT TO USE PARALEGAL |
| Monday, March 4, 2019 | USE AMENDMENT FILED |
| Friday, March 22, 2019 | STATEMENT OF USE PROCESSING COMPLETE |
| Saturday, April 6, 2019 | ALLOWED PRINCIPAL REGISTER - SOU ACCEPTED |
| Tuesday, April 9, 2019 | NOTICE OF ACCEPTANCE OF STATEMENT OF USE E-MAILED |
| Tuesday, May 14, 2019 | REGISTERED-PRINCIPAL REGISTER |
| Wednesday, July 3, 2019 | AUTOMATIC UPDATE OF ASSIGNMENT OF OWNERSHIP |
| Tuesday, May 14, 2024 | COURTESY REMINDER - SEC. 8 (6-YR) E-MAILED |
| Friday, November 28, 2025 | CANCELLED SEC. 8 (6-YR) |