IT'S SHAMPOO. BUT BETTER Trademark
Trademark Overview
On Thursday, September 4, 2025, a trademark application was filed for IT'S SHAMPOO. BUT BETTER with the United States Patent and Trademark Office. The USPTO has given the IT'S SHAMPOO. BUT BETTER trademark a serial number of 99374365. The federal status of this trademark filing is NEW APPLICATION - RECORD INITIALIZED NOT ASSIGNED TO EXAMINER as of Thursday, September 4, 2025. This trademark is owned by Kitsch LLC. The IT'S SHAMPOO. BUT BETTER trademark is filed in the Cosmetics & Cleaning Products category with the following description:
Hair shampoo; Shampoo bars; Shampoos; Solid shampoo bars
General Information
| Serial Number | 99374365 |
| Word Mark | IT'S SHAMPOO. BUT BETTER |
| Filing Date | Thursday, September 4, 2025 |
| Status | 630 - NEW APPLICATION - RECORD INITIALIZED NOT ASSIGNED TO EXAMINER |
| Status Date | Thursday, September 4, 2025 |
| Registration Number | 0000000 |
| Registration Date | NOT AVAILABLE |
| Mark Drawing | 4 - Illustration: Drawing with word(s) / letter(s) / number(s) in Block form |
| Published for Opposition Date | NOT AVAILABLE |
Trademark Statements
| Goods and Services | Hair shampoo; Shampoo bars; Shampoos; Solid shampoo bars |
Classification Information
| International Class | 003 - Bleaching preparations and other substances for laundry use; cleaning, polishing, scouring and abrasive preparations; soaps; perfumery, essential oils, cosmetics, hair lotions; dentifrices. |
| US Class Codes | 001, 004, 006, 050, 051, 052 |
| Class Status Code | 6 - Active |
| Class Status Date | Thursday, September 4, 2025 |
| Primary Code | 003 |
| First Use Anywhere Date | Tuesday, December 26, 2023 |
| First Use In Commerce Date | Tuesday, December 26, 2023 |
Trademark Owner History
| Party Name | Kitsch LLC |
| Party Type | 10 - Original Applicant |
| Legal Entity Type | 16 - Limited Liability Company |
| Address | Los Angeles, CA 90004 |
Trademark Events
| Event Date | Event Description |
| Thursday, September 4, 2025 | NEW APPLICATION ENTERED |
| Thursday, September 4, 2025 | APPLICATION FILING RECEIPT MAILED |
