| Serial Number | 99542891 |
| Word Mark | IT'S RIO GOOD! |
| Filing Date | Thursday, December 11, 2025 |
| Status | 630 - NEW APPLICATION - RECORD INITIALIZED NOT ASSIGNED TO EXAMINER |
| Status Date | Thursday, December 11, 2025 |
| Registration Number | 0000000 |
| Registration Date | NOT AVAILABLE |
| Mark Drawing | 3 - Illustration: Drawing or design which also includes word(s) / letter(s) / number(s) |
| Published for Opposition Date | NOT AVAILABLE |
| Indication of Colors claimed | Color is not claimed as a feature of the mark. |
| Description of Mark | The mark consists of the stylized wording “IT’S RIO GOOD!” with a small depiction of the State of Texas between the words “It’s” and “Rio.” The wording appears in a layered, outlined font with bold stylized script. |
| Goods and Services | (Based on Use) Marinades; Sauces; Barbeque sauce (Based on Intent to Use) Seasonings, namely, spice rubs, all purpose seasoning rubs, barbecue dry rubs, bbq seasoning, injectable spices, seasoned glazes for meat; Marinade mixes; Brine for cooking |
| Translation of Words in Mark | The English translation of the spanish wording rio in the mark is river. |
| International Class | 030 - Coffee, tea, cocoa, sugar, rice, tapioca, sago, artificial coffee; flour and preparations made from cereals, bread, pastry and confectionery, ices; honey, treacle; yeast, baking powder; salt, mustard; vinegar, sauces (condiments); spices; ice. |
| US Class Codes | 046 |
| Class Status Code | 6 - Active |
| Class Status Date | Thursday, December 11, 2025 |
| Primary Code | 030 |
| First Use Anywhere Date | Tuesday, September 30, 2025 |
| First Use In Commerce Date | Tuesday, September 30, 2025 |
| Party Name | Chief Whitefeather LLC |
| Party Type | 10 - Original Applicant |
| Legal Entity Type | 16 - Limited Liability Company |
| Address | Weslaco, TX 78599 |
| Event Date | Event Description |
| Thursday, December 11, 2025 | NEW APPLICATION ENTERED |
| Thursday, December 11, 2025 | APPLICATION FILING RECEIPT MAILED |