| Serial Number | 99197305 |
| Word Mark | IT'S O.K. TO BE DIFFERENT! |
| Filing Date | Thursday, May 22, 2025 |
| Status | 661 - RESPONSE AFTER NON-FINAL ACTION - ENTERED |
| Status Date | Wednesday, October 15, 2025 |
| Registration Number | 0000000 |
| Registration Date | NOT AVAILABLE |
| Mark Drawing | 3 - Illustration: Drawing or design which also includes word(s) / letter(s) / number(s) |
| Published for Opposition Date | NOT AVAILABLE |
| Description of Mark | The mark consists of Cartoon-style cow character named "Curby the Cow." Curby is a white cow with distinct purple spots located on the body, face, and tail tip. The character features black hooves, a pink udder, and orange-yellow horns, with a matching yellow cowbell or 1st place ribbon hanging around the neck. Curby's face shows an expressive, friendly smile, large brown eyes, and pink inner ears and mouth area. The phrase "It's OK To Be Different!" appears prominently on the side of the character's body in a bold, playful black font.Colors Claimed:White, Purple, Black, Pink, Orange/Yellow, Brown, Red/Pink (for inner ears and mouth), Black (text).Literal Elements:"It's OK To Be Different!"Overall Impression:The mark represents a cheerful and inclusive cartoon cow character designed to promote messages of acceptance, diversity, and self-confidence, primarily targeted toward children. The character, combined with the slogan, reinforces the brand's core values of embracing uniqueness and neurodiversity. |
| Goods and Services | Stuffed and plush toys |
| Pseudo Mark | IT IS O K TO BE DIFFERENT |
| Indication of Colors claimed | The color(s) A cow with purple spots on a white background facing forward; brown, white and black eyes; a pink mouth, udder and ears; yellow horns and a yellow bell outlined in black around its neck; black hooves, eyebrows and the wording "ITS O.K. TO BE DIFFERENT" in black written on its body is/are claimed as a feature of the mark. |
| International Class | 028 - Games and playthings; gymnastic and sporting articles not included in other classes; decorations for Christmas trees. |
| US Class Codes | 022, 023, 038, 050 |
| Class Status Code | 6 - Active |
| Class Status Date | Thursday, May 22, 2025 |
| Primary Code | 028 |
| First Use Anywhere Date | Friday, April 1, 2022 |
| First Use In Commerce Date | Saturday, April 1, 2023 |
| Party Name | NOT AVAILABLE |
| Party Type | 10 - Original Applicant |
| Legal Entity Type | 01 - Individual |
| Address | Suffolk, VA 23434 |
| Event Date | Event Description |
| Thursday, May 22, 2025 | NEW APPLICATION ENTERED |
| Thursday, May 22, 2025 | APPLICATION FILING RECEIPT MAILED |
| Wednesday, May 28, 2025 | TEAS AMENDMENT ENTERED BEFORE ATTORNEY ASSIGNED |
| Wednesday, May 28, 2025 | TEAS VOLUNTARY AMENDMENT RECEIVED |
| Wednesday, October 1, 2025 | NOTICE OF DESIGN SEARCH CODE E-MAILED |
| Wednesday, October 1, 2025 | NEW APPLICATION OFFICE SUPPLIED DATA ENTERED |
| Tuesday, October 14, 2025 | CORRESPONDENCE RECEIVED IN LAW OFFICE |
| Tuesday, October 14, 2025 | NOTIFICATION OF NON-FINAL ACTION E-MAILED |
| Tuesday, October 14, 2025 | NON-FINAL ACTION E-MAILED |
| Tuesday, October 14, 2025 | NON-FINAL ACTION WRITTEN |
| Tuesday, October 14, 2025 | TEAS RESPONSE TO OFFICE ACTION RECEIVED |
| Wednesday, October 15, 2025 | CORRESPONDENCE RECEIVED IN LAW OFFICE |
| Wednesday, October 15, 2025 | TEAS/EMAIL CORRESPONDENCE ENTERED |
| Wednesday, October 15, 2025 | TEAS RESPONSE TO OFFICE ACTION RECEIVED |
| Wednesday, October 15, 2025 | TEAS/EMAIL CORRESPONDENCE ENTERED |
| Monday, October 6, 2025 | ASSIGNED TO EXAMINER |