IT'S O.K. TO BE DIFFERENT! Trademark
Trademark Overview
On Thursday, May 22, 2025, a trademark application was filed for IT'S O.K. TO BE DIFFERENT! with the United States Patent and Trademark Office. The USPTO has given the IT'S O.K. TO BE DIFFERENT! trademark a serial number of 99197305. The federal status of this trademark filing is NEW APPLICATION - RECORD INITIALIZED NOT ASSIGNED TO EXAMINER as of Thursday, May 22, 2025. The IT'S O.K. TO BE DIFFERENT! trademark is filed in the Toys & Sporting Goods Products category with the following description:
Stuffed and plush toys
General Information
| Serial Number | 99197305 |
| Word Mark | IT'S O.K. TO BE DIFFERENT! |
| Filing Date | Thursday, May 22, 2025 |
| Status | 630 - NEW APPLICATION - RECORD INITIALIZED NOT ASSIGNED TO EXAMINER |
| Status Date | Thursday, May 22, 2025 |
| Registration Number | 0000000 |
| Registration Date | NOT AVAILABLE |
| Mark Drawing | 3 - Illustration: Drawing or design which also includes word(s) / letter(s) / number(s) |
| Published for Opposition Date | NOT AVAILABLE |
Trademark Statements
| Description of Mark | The mark consists of The mark consists of a cartoon-style cow character named "Curby the Cow." Curby is a white cow with distinct purple spots located on the body, face, and tail tip. The character features black hooves, a pink udder, and orange-yellow horns, with a matching yellow cowbell or 1st place ribbon hanging around the neck. Curby's face shows an expressive, friendly smile, large brown eyes, and pink inner ears and mouth area. The phrase "It's OK To Be Different!" appears prominently on the side of the character's body in a bold, playful black font.Colors Claimed:White, Purple, Black, Pink, Orange/Yellow, Brown, Red/Pink (for inner ears and mouth), Black (text).Literal Elements:"It's OK To Be Different!"Overall Impression:The mark represents a cheerful and inclusive cartoon cow character designed to promote messages of acceptance, diversity, and self-confidence, primarily targeted toward children. The character, combined with the slogan, reinforces the brand's core values of embracing uniqueness and neurodiversity. |
| Goods and Services | Stuffed and plush toys |
| Indication of Colors claimed | The color(s) white, purple, black, pink, orange/yellow, brown, red/pink (for inner ears and mouth), black (text). Literal Elements:"It's OK To Be Different!" is/are claimed as a feature of the mark. |
Classification Information
| International Class | 028 - Games and playthings; gymnastic and sporting articles not included in other classes; decorations for Christmas trees. |
| US Class Codes | 022, 023, 038, 050 |
| Class Status Code | 6 - Active |
| Class Status Date | Thursday, May 22, 2025 |
| Primary Code | 028 |
| First Use Anywhere Date | Friday, April 1, 2022 |
| First Use In Commerce Date | Saturday, April 1, 2023 |
Trademark Owner History
| Party Name | NOT AVAILABLE |
| Party Type | 10 - Original Applicant |
| Legal Entity Type | 01 - Individual |
| Address | Suffolk, VA 23434 |
Trademark Events
| Event Date | Event Description |
| Thursday, May 22, 2025 | NEW APPLICATION ENTERED |
| Thursday, May 22, 2025 | APPLICATION FILING RECEIPT MAILED |
| Wednesday, May 28, 2025 | TEAS AMENDMENT ENTERED BEFORE ATTORNEY ASSIGNED |
| Wednesday, May 28, 2025 | TEAS VOLUNTARY AMENDMENT RECEIVED |
