IT’S NOW Trademark

Trademark Overview


On Sunday, January 4, 2026, a trademark application was filed for IT’S NOW with the United States Patent and Trademark Office. The USPTO has given the IT’S NOW trademark a serial number of 99576781. The federal status of this trademark filing is NEW APPLICATION - RECORD INITIALIZED NOT ASSIGNED TO EXAMINER as of Sunday, January 4, 2026. This trademark is owned by Etta's Kitchen, Inc.. The IT’S NOW trademark is filed in the Restaurant & Hotel Services category with the following description:

Providing of food and drink via a mobile truck; Restaurant services
it’s now

General Information


Serial Number99576781
Word MarkIT’S NOW
Filing DateSunday, January 4, 2026
Status630 - NEW APPLICATION - RECORD INITIALIZED NOT ASSIGNED TO EXAMINER
Status DateSunday, January 4, 2026
Registration Number0000000
Registration DateNOT AVAILABLE
Mark Drawing4 - Illustration: Drawing with word(s) / letter(s) / number(s) in Block form
Published for Opposition DateNOT AVAILABLE

Trademark Statements


Goods and ServicesProviding of food and drink via a mobile truck; Restaurant services

Classification Information


International Class043 - Services for providing food and drink; temporary accommodations.
US Class Codes100, 101
Class Status Code6 - Active
Class Status DateSunday, January 4, 2026
Primary Code043
First Use Anywhere DateNOT AVAILABLE
First Use In Commerce DateNOT AVAILABLE

Trademark Owner History


Party NameEtta's Kitchen, Inc.
Party Type10 - Original Applicant
Legal Entity Type03 - Corporation
AddressHarbor Springs, MI 49740

Trademark Events


Event DateEvent Description
Sunday, January 4, 2026NEW APPLICATION ENTERED
Sunday, January 4, 2026APPLICATION FILING RECEIPT MAILED