IT'S NOT YOUR LIFESTYLE, IT'S YOUR LIGHT STYLE. Trademark
Trademark Overview
On Thursday, December 12, 2024, a trademark application was filed for IT'S NOT YOUR LIFESTYLE, IT'S YOUR LIGHT STYLE. with the United States Patent and Trademark Office. The USPTO has given the IT'S NOT YOUR LIFESTYLE, IT'S YOUR LIGHT STYLE. trademark a serial number of 98898822. The federal status of this trademark filing is NOTICE OF ALLOWANCE - ISSUED as of Tuesday, October 28, 2025. This trademark is owned by Squintessentials, LLC. The IT'S NOT YOUR LIFESTYLE, IT'S YOUR LIGHT STYLE. trademark is filed in the Education & Entertainment Services and Computer & Software Services & Scientific Services categories with the following description:
Providing online blogs featuring information in the fields of quantum and circadian biology; Providing online non-downloadable videos, graphics, and images in the fields of quantum and circadian biology
Providing scientific research information in the fields of quantum and circadian biology via a website
General Information
| Serial Number | 98898822 |
| Word Mark | IT'S NOT YOUR LIFESTYLE, IT'S YOUR LIGHT STYLE. |
| Filing Date | Thursday, December 12, 2024 |
| Status | 688 - NOTICE OF ALLOWANCE - ISSUED |
| Status Date | Tuesday, October 28, 2025 |
| Registration Number | 0000000 |
| Registration Date | NOT AVAILABLE |
| Mark Drawing | 4 - Illustration: Drawing with word(s) / letter(s) / number(s) in Block form |
| Published for Opposition Date | Tuesday, September 2, 2025 |
Trademark Statements
| Goods and Services | Providing online blogs featuring information in the fields of quantum and circadian biology; Providing online non-downloadable videos, graphics, and images in the fields of quantum and circadian biology |
| Goods and Services | Providing scientific research information in the fields of quantum and circadian biology via a website |
| Pseudo Mark | IT IS NOT YOUR LIFESTYLE IT IS YOUR LIGHT STYLE |
Classification Information
| International Class | 041 - Education; providing of training; entertainment; sporting and cultural activities. |
| US Class Codes | 100, 101, 107 |
| Class Status Code | 6 - Active |
| Class Status Date | Friday, July 25, 2025 |
| Primary Code | 041 |
| First Use Anywhere Date | NOT AVAILABLE |
| First Use In Commerce Date | NOT AVAILABLE |
| International Class | 042 - Scientific and technological services and research and design relating thereto; industrial analysis and research services; design and development of computer hardware and software. |
| US Class Codes | 100, 101 |
| Class Status Code | 6 - Active |
| Class Status Date | Saturday, July 26, 2025 |
| Primary Code | 042 |
| First Use Anywhere Date | NOT AVAILABLE |
| First Use In Commerce Date | NOT AVAILABLE |
Trademark Owner History
| Party Name | Squintessentials, LLC |
| Party Type | 20 - Owner at Publication |
| Legal Entity Type | 16 - Limited Liability Company |
| Address | La Jolla, CA 92037 |
| Party Name | Squintessentials, LLC |
| Party Type | 10 - Original Applicant |
| Legal Entity Type | 16 - Limited Liability Company |
| Address | La Jolla, CA 92037 |
Trademark Events
| Event Date | Event Description |
| Thursday, December 12, 2024 | NEW APPLICATION ENTERED |
| Wednesday, May 21, 2025 | NEW APPLICATION OFFICE SUPPLIED DATA ENTERED |
| Friday, May 30, 2025 | ASSIGNED TO EXAMINER |
| Friday, May 30, 2025 | NON-FINAL ACTION WRITTEN |
| Friday, May 30, 2025 | NON-FINAL ACTION E-MAILED |
| Friday, May 30, 2025 | NOTIFICATION OF NON-FINAL ACTION E-MAILED |
| Friday, July 25, 2025 | TEAS RESPONSE TO OFFICE ACTION RECEIVED |
| Friday, July 25, 2025 | CORRESPONDENCE RECEIVED IN LAW OFFICE |
| Friday, July 25, 2025 | TEAS/EMAIL CORRESPONDENCE ENTERED |
| Monday, July 28, 2025 | APPROVED FOR PUB - PRINCIPAL REGISTER |
| Wednesday, August 27, 2025 | NOTIFICATION OF NOTICE OF PUBLICATION E-MAILED |
| Tuesday, September 2, 2025 | PUBLISHED FOR OPPOSITION |
| Tuesday, September 2, 2025 | OFFICIAL GAZETTE PUBLICATION CONFIRMATION E-MAILED |
| Tuesday, October 28, 2025 | NOA E-MAILED - SOU REQUIRED FROM APPLICANT |
