IT’S NOT YOU. IT’S DEHYDRATION Trademark
Trademark Overview
On Friday, December 19, 2025, a trademark application was filed for IT’S NOT YOU. IT’S DEHYDRATION with the United States Patent and Trademark Office. The USPTO has given the IT’S NOT YOU. IT’S DEHYDRATION trademark a serial number of 99556980. The federal status of this trademark filing is NEW APPLICATION - RECORD INITIALIZED NOT ASSIGNED TO EXAMINER as of Friday, December 19, 2025. This trademark is owned by DryWater Holdings Inc.. The IT’S NOT YOU. IT’S DEHYDRATION trademark is filed in the Pharmaceutical Products and Light Beverage Products categories with the following description:
Protein-enriched sports drinks; Sports drinks; Energy drinks; Guarana drinks; Isotonic beverages; Powders for making isotonic drinks
Food supplements; Nutritional supplements; Protein dietary supplements; Vitamin and mineral supplements; Dietary supplements for humans; Vitamin and mineral preparations for medical use; Powdered nutritional supplement drink mix containing vitamins and minerals
General Information
| Serial Number | 99556980 |
| Word Mark | IT’S NOT YOU. IT’S DEHYDRATION |
| Filing Date | Friday, December 19, 2025 |
| Status | 630 - NEW APPLICATION - RECORD INITIALIZED NOT ASSIGNED TO EXAMINER |
| Status Date | Friday, December 19, 2025 |
| Registration Number | 0000000 |
| Registration Date | NOT AVAILABLE |
| Mark Drawing | 4 - Illustration: Drawing with word(s) / letter(s) / number(s) in Block form |
| Published for Opposition Date | NOT AVAILABLE |
Trademark Statements
| Goods and Services | Protein-enriched sports drinks; Sports drinks; Energy drinks; Guarana drinks; Isotonic beverages; Powders for making isotonic drinks |
| Goods and Services | Food supplements; Nutritional supplements; Protein dietary supplements; Vitamin and mineral supplements; Dietary supplements for humans; Vitamin and mineral preparations for medical use; Powdered nutritional supplement drink mix containing vitamins and minerals |
Classification Information
| International Class | 005 - Pharmaceutical and veterinary preparations; sanitary preparations for medical purposes; dietetic substances adapted for medical use, food for babies; plasters, materials for dressings; material for stopping teeth, dental wax; disinfectants; preparations for destroying vermin; fungicides, herbicides. |
| US Class Codes | 005, 006, 018, 044, 046, 051, 052 |
| Class Status Code | 6 - Active |
| Class Status Date | Friday, December 19, 2025 |
| Primary Code | 005 |
| First Use Anywhere Date | Friday, August 15, 2025 |
| First Use In Commerce Date | Friday, August 15, 2025 |
| International Class | 032 - Beers; mineral and aerated waters and other nonalcoholic drinks; fruit drinks and fruit juices; syrups and other preparations for making beverages. |
| US Class Codes | 045, 046, 048 |
| Class Status Code | 6 - Active |
| Class Status Date | Friday, December 19, 2025 |
| Primary Code | 032 |
| First Use Anywhere Date | Friday, August 15, 2025 |
| First Use In Commerce Date | Friday, August 15, 2025 |
Trademark Owner History
| Party Name | DryWater Holdings Inc. |
| Party Type | 10 - Original Applicant |
| Legal Entity Type | 03 - Corporation |
| Address | Newport Beach, CA 92663 |
Trademark Events
| Event Date | Event Description |
| Friday, December 19, 2025 | NEW APPLICATION ENTERED |
| Friday, December 19, 2025 | APPLICATION FILING RECEIPT MAILED |
