IT'S NOT WHO YOU ARE, IT'S WHO YOU WANT TO BE. Trademark
Trademark Overview
On Sunday, June 28, 2026, a trademark application was filed for IT'S NOT WHO YOU ARE, IT'S WHO YOU WANT TO BE. with the United States Patent and Trademark Office. The USPTO has given the IT'S NOT WHO YOU ARE, IT'S WHO YOU WANT TO BE. trademark a serial number of 99910298. The federal status of this trademark filing is NEW APPLICATION - RECORD INITIALIZED NOT ASSIGNED TO EXAMINER as of Sunday, June 28, 2026. This trademark is owned by Xolotl Limited. The IT'S NOT WHO YOU ARE, IT'S WHO YOU WANT TO BE. trademark is filed in the Cosmetics & Cleaning Products category with the following description:
Skin moisturizer; Non-medicated skin creams; Non-medicated skin serums; Non-medicated skin care creams and lotions; Patches containing non-medicated skin care preparations; Skin cleansers; Non-medicated skin care preparations, namely, creams, lotions, gels, toners, cleaners and peels; Body wash; Hair shampoos and conditioners; Dry shampoos; Skin masks; Hair sprays; Hair gel; Hair wax; Hair pomades; Hair masks; Hair texturizers; Hair styling preparations; Hair styling spray; Hair styling gel; Hair styling waxes; Styling clay for hair; Styling foam for hair; Heat protectant sprays for hair; Skin lotion; Body lotion; Moisturizing body lotions; Non-medicated skin care preparations
General Information
| Serial Number | 99910298 |
| Word Mark | IT'S NOT WHO YOU ARE, IT'S WHO YOU WANT TO BE. |
| Filing Date | Sunday, June 28, 2026 |
| Status | 630 - NEW APPLICATION - RECORD INITIALIZED NOT ASSIGNED TO EXAMINER |
| Status Date | Sunday, June 28, 2026 |
| Registration Number | 0000000 |
| Registration Date | NOT AVAILABLE |
| Mark Drawing | 4 - Illustration: Drawing with word(s) / letter(s) / number(s) in Block form |
| Published for Opposition Date | NOT AVAILABLE |
Trademark Statements
| Pseudo Mark | IT IS NOT WHO YOU ARE IT IS WHO YOU WANT TO BE |
| Goods and Services | Skin moisturizer; Non-medicated skin creams; Non-medicated skin serums; Non-medicated skin care creams and lotions; Patches containing non-medicated skin care preparations; Skin cleansers; Non-medicated skin care preparations, namely, creams, lotions, gels, toners, cleaners and peels; Body wash; Hair shampoos and conditioners; Dry shampoos; Skin masks; Hair sprays; Hair gel; Hair wax; Hair pomades; Hair masks; Hair texturizers; Hair styling preparations; Hair styling spray; Hair styling gel; Hair styling waxes; Styling clay for hair; Styling foam for hair; Heat protectant sprays for hair; Skin lotion; Body lotion; Moisturizing body lotions; Non-medicated skin care preparations |
Classification Information
| International Class | 003 - Bleaching preparations and other substances for laundry use; cleaning, polishing, scouring and abrasive preparations; soaps; perfumery, essential oils, cosmetics, hair lotions; dentifrices. |
| US Class Codes | 001, 004, 006, 050, 051, 052 |
| Class Status Code | 6 - Active |
| Class Status Date | Sunday, June 28, 2026 |
| Primary Code | 003 |
| First Use Anywhere Date | NOT AVAILABLE |
| First Use In Commerce Date | NOT AVAILABLE |
Trademark Owner History
| Party Name | Xolotl Limited |
| Party Type | 10 - Original Applicant |
| Legal Entity Type | 16 - Limited Liability Company |
| Address | Fort Collins, CO 80522
US |
Trademark Events
| Event Date | Event Description |
| Sunday, June 28, 2026 | NEW APPLICATION ENTERED |
| Sunday, June 28, 2026 | APPLICATION FILING RECEIPT MAILED |
