"IT'S NOT WHAT YOU MAKE, IT'S WHAT YOU KEEP THAT COUNTS" Trademark

Trademark Overview

On Monday, August 5, 1996, a trademark application was filed for "IT'S NOT WHAT YOU MAKE, IT'S WHAT YOU KEEP THAT COUNTS" with the United States Patent and Trademark Office. The USPTO has given the "IT'S NOT WHAT YOU MAKE, IT'S WHAT YOU KEEP THAT COUNTS" trademark a serial number of 75145386. The federal status of this trademark filing is REGISTERED AND RENEWED as of Saturday, January 20, 2018. The "IT'S NOT WHAT YOU MAKE, IT'S WHAT YOU KEEP THAT COUNTS" trademark is filed in the Insurance & Financial Services category with the following description:

financial management, financial consulting and analysis in the fields of taxation, estate taxation, retirement income, disability income, life insurance; financial investments in the fields of mutual funds, life insurance, variable and fixed annuities, and securities
"it's not what you make, it's what you keep that counts"

General Information

Serial Number75145386
Word Mark"IT'S NOT WHAT YOU MAKE, IT'S WHAT YOU KEEP THAT COUNTS"
Filing DateMonday, August 5, 1996
Status800 - REGISTERED AND RENEWED
Status DateSaturday, January 20, 2018
Registration Number2148692
Registration DateTuesday, April 7, 1998
Mark Drawing1 - Typeset: Word(s) / letter(s) / number(s)
Published for Opposition DateTuesday, January 13, 1998

Trademark Statements

Goods and Servicesfinancial management, financial consulting and analysis in the fields of taxation, estate taxation, retirement income, disability income, life insurance; financial investments in the fields of mutual funds, life insurance, variable and fixed annuities, and securities
Pseudo MarkIT IS NOT WHAT YOU MAKE IT IS WHAT YOU KEPP THAT COUNTS

Classification Information

International Class036 - Insurance; financial affairs; monetary affairs; real estate affairs.
US Class Codes100, 101, 102
Class Status Code6 - Active
Class Status DateMonday, September 9, 1996
Primary Code036
First Use Anywhere DateThursday, October 15, 1992
First Use In Commerce DateThursday, October 15, 1992

Trademark Owner History

Party NameNOT AVAILABLE
Party Type30 - Original Registrant
Legal Entity Type01 - Individual
AddressTampa, FL 33604
Party NameNOT AVAILABLE
Party Type20 - Owner at Publication
Legal Entity Type01 - Individual
AddressTampa, FL 33602
Party NameNOT AVAILABLE
Party Type10 - Original Applicant
Legal Entity Type01 - Individual
AddressTampa, FL 33602

Trademark Events

Event DateEvent Description
Friday, January 17, 1997ASSIGNED TO EXAMINER
Monday, March 24, 1997NON-FINAL ACTION MAILED
Tuesday, September 23, 1997CORRESPONDENCE RECEIVED IN LAW OFFICE
Friday, November 14, 1997ASSIGNED TO EXAMINER
Friday, November 14, 1997APPROVED FOR PUB - PRINCIPAL REGISTER
Friday, December 12, 1997NOTICE OF PUBLICATION
Tuesday, January 13, 1998PUBLISHED FOR OPPOSITION
Tuesday, April 7, 1998REGISTERED-PRINCIPAL REGISTER
Monday, May 19, 2003PAPER RECEIVED
Monday, May 19, 2003REGISTERED - SEC. 8 (6-YR) FILED
Friday, August 1, 2003REGISTERED - SEC. 8 (6-YR) ACCEPTED
Monday, May 7, 2007CASE FILE IN TICRS
Monday, March 31, 2008TEAS SECTION 8 & 9 RECEIVED
Tuesday, April 8, 2008ASSIGNED TO PARALEGAL
Thursday, April 17, 2008REGISTERED - SEC. 8 (10-YR) ACCEPTED/SEC. 9 GRANTED
Thursday, April 17, 2008REGISTERED AND RENEWED (FIRST RENEWAL - 10 YRS)
Friday, April 7, 2017COURTESY REMINDER - SEC. 8 (10-YR)/SEC. 9 E-MAILED
Friday, December 22, 2017TEAS SECTION 8 & 9 RECEIVED
Saturday, January 20, 2018CASE ASSIGNED TO POST REGISTRATION PARALEGAL
Saturday, January 20, 2018REGISTERED - SEC. 8 (10-YR) ACCEPTED/SEC. 9 GRANTED
Saturday, January 20, 2018REGISTERED AND RENEWED (SECOND RENEWAL - 10 YRS)
Saturday, January 20, 2018NOTICE OF ACCEPTANCE OF SEC. 8 & 9 - E-MAILED
Saturday, November 1, 2025TEAS REVOKE/APP/CHANGE ADDR OF ATTY/DOM REP RECEIVED
Saturday, November 1, 2025ATTORNEY/DOM.REP.REVOKED AND/OR APPOINTED
Saturday, November 1, 2025TEAS CHANGE OF CORRESPONDENCE RECEIVED

Related Keywords

what counts make keep financial life insurance income taxation fields annuities securities fixed mutual