| Serial Number | 88593489 |
| Word Mark | IT'S NOT WHAT YOU KNOW, IT'S HOW YOU THINK |
| Filing Date | Monday, August 26, 2019 |
| Status | 700 - REGISTERED |
| Status Date | Tuesday, November 3, 2020 |
| Registration Number | 6191059 |
| Registration Date | Tuesday, November 3, 2020 |
| Mark Drawing | 4 - Illustration: Drawing with word(s) / letter(s) / number(s) in Block form |
| Published for Opposition Date | Tuesday, December 31, 2019 |
| Goods and Services | Education services in the nature of courses at the university level; Educational services, namely, conducting classes, seminars, conferences, workshops, and field trips in the field of arts, design, technology, business, and innovation and distribution of training material in connection therewith |
| Pseudo Mark | IT IS NOT WHAT YOU KNOW, IT'S HOW YOU THINK |
| International Class | 041 - Education; providing of training; entertainment; sporting and cultural activities. |
| US Class Codes | 100, 101, 107 |
| Class Status Code | 6 - Active |
| Class Status Date | Monday, September 9, 2019 |
| Primary Code | 041 |
| First Use Anywhere Date | Wednesday, July 31, 2019 |
| First Use In Commerce Date | Wednesday, July 31, 2019 |
| Party Name | University of Southern California |
| Party Type | 30 - Original Registrant |
| Legal Entity Type | 03 - Corporation |
| Address | Los Angeles, CA 900895013 |
| Party Name | University of Southern California |
| Party Type | 20 - Owner at Publication |
| Legal Entity Type | 03 - Corporation |
| Address | Los Angeles, CA 900895013 |
| Party Name | University of Southern California |
| Party Type | 10 - Original Applicant |
| Legal Entity Type | 03 - Corporation |
| Address | Los Angeles, CA 900895013 |
| Event Date | Event Description |
| Thursday, August 29, 2019 | NEW APPLICATION ENTERED |
| Monday, September 9, 2019 | NEW APPLICATION OFFICE SUPPLIED DATA ENTERED |
| Monday, November 25, 2019 | ASSIGNED TO EXAMINER |
| Monday, November 25, 2019 | APPROVED FOR PUB - PRINCIPAL REGISTER |
| Wednesday, December 11, 2019 | NOTIFICATION OF NOTICE OF PUBLICATION E-MAILED |
| Tuesday, December 31, 2019 | PUBLISHED FOR OPPOSITION |
| Tuesday, December 31, 2019 | OFFICIAL GAZETTE PUBLICATION CONFIRMATION E-MAILED |
| Tuesday, February 25, 2020 | NOA E-MAILED - SOU REQUIRED FROM APPLICANT |
| Monday, August 24, 2020 | TEAS STATEMENT OF USE RECEIVED |
| Wednesday, September 9, 2020 | CASE ASSIGNED TO INTENT TO USE PARALEGAL |
| Monday, August 24, 2020 | USE AMENDMENT FILED |
| Wednesday, September 9, 2020 | STATEMENT OF USE PROCESSING COMPLETE |
| Tuesday, September 29, 2020 | ALLOWED PRINCIPAL REGISTER - SOU ACCEPTED |
| Wednesday, September 30, 2020 | NOTICE OF ACCEPTANCE OF STATEMENT OF USE E-MAILED |
| Tuesday, November 3, 2020 | REGISTERED-PRINCIPAL REGISTER |
| Thursday, October 16, 2025 | TEAS REVOKE/APP/CHANGE ADDR OF ATTY/DOM REP RECEIVED |
| Thursday, October 16, 2025 | ATTORNEY/DOM.REP.REVOKED AND/OR APPOINTED |
| Thursday, October 16, 2025 | TEAS CHANGE OF CORRESPONDENCE RECEIVED |
| Monday, November 3, 2025 | COURTESY REMINDER - SEC. 8 (6-YR) E-MAILED |