IT'S NOT WHAT YOU EARN, IT'S WHAT YOU KEEP Trademark

Trademark Overview


On Wednesday, February 27, 1991, a trademark application was filed for IT'S NOT WHAT YOU EARN, IT'S WHAT YOU KEEP with the United States Patent and Trademark Office. The USPTO has given the IT'S NOT WHAT YOU EARN, IT'S WHAT YOU KEEP trademark a serial number of 74142716. The federal status of this trademark filing is REGISTERED AND RENEWED as of Monday, August 1, 2022. This trademark is owned by John Nuveen & Co. Incorporated. The IT'S NOT WHAT YOU EARN, IT'S WHAT YOU KEEP trademark is filed in the Insurance & Financial Services category with the following description:

financial investment services; namely, operating unit investment trusts and managing open and closed end mutual funds for others
it's not what you earn, it's what you keep

General Information


Serial Number74142716
Word MarkIT'S NOT WHAT YOU EARN, IT'S WHAT YOU KEEP
Filing DateWednesday, February 27, 1991
Status800 - REGISTERED AND RENEWED
Status DateMonday, August 1, 2022
Registration Number1677862
Registration DateTuesday, March 3, 1992
Mark Drawing1000 - Typeset: Word(s) / letter(s) / number(s)
Published for Opposition DateTuesday, December 10, 1991

Trademark Statements


Pseudo MarkIt is not what you earn, It is what you keep
Goods and Servicesfinancial investment services; namely, operating unit investment trusts and managing open and closed end mutual funds for others

Classification Information


International Class036 - Insurance; financial affairs; monetary affairs; real estate affairs.
US Class Codes101, 102
Class Status Code6 - Active
Class Status DateThursday, March 21, 1991
Primary Code036
First Use Anywhere DateMonday, January 20, 1986
First Use In Commerce DateMonday, January 20, 1986

Trademark Owner History


Party NameNUVEEN INVESTMENTS, INC.
Party Type41 - New Owner After Registration
Legal Entity Type03 - Corporation
AddressCHICAGO, IL 60606

Party NameNUVEEN INVESTMENTS
Party Type40 - New Owner After Registration
Legal Entity Type03 - Corporation
AddressCHICAGO, IL 60606

Party NameJohn Nuveen & Co. Incorporated
Party Type30 - Original Registrant
Legal Entity Type03 - Corporation
AddressChicago, IL 60606

Party NameJohn Nuveen & Co. Incorporated
Party Type20 - Owner at Publication
Legal Entity Type03 - Corporation
AddressChicago, IL 60606

Party NameJohn Nuveen & Co. Incorporated
Party Type10 - Original Applicant
Legal Entity Type03 - Corporation
AddressChicago, IL 60606

Trademark Events


Event DateEvent Description
Monday, August 1, 2022NOTICE OF ACCEPTANCE OF SEC. 8 & 9 - E-MAILED
Monday, August 1, 2022REGISTERED AND RENEWED (THIRD RENEWAL - 10 YRS)
Monday, August 1, 2022REGISTERED - SEC. 8 (10-YR) ACCEPTED/SEC. 9 GRANTED
Monday, August 1, 2022CASE ASSIGNED TO POST REGISTRATION PARALEGAL
Tuesday, February 15, 2022TEAS SECTION 8 & 9 RECEIVED
Wednesday, March 3, 2021COURTESY REMINDER - SEC. 8 (10-YR)/SEC. 9 E-MAILED
Wednesday, October 8, 2014ASSIGNMENT OF OWNERSHIP NOT UPDATED AUTOMATICALLY
Wednesday, March 14, 2012ASSIGNMENT OF OWNERSHIP NOT UPDATED AUTOMATICALLY
Wednesday, March 7, 2012NOTICE OF ACCEPTANCE OF SEC. 8 & 9 - E-MAILED
Wednesday, March 7, 2012REGISTERED AND RENEWED (SECOND RENEWAL - 10 YRS)
Wednesday, March 7, 2012REGISTERED - SEC. 8 (10-YR) ACCEPTED/SEC. 9 GRANTED
Tuesday, September 13, 2011REGISTERED - COMBINED SECTION 8 (10-YR) & SEC. 9 FILED
Thursday, March 1, 2012TEAS RESPONSE TO OFFICE ACTION-POST REG RECEIVED
Monday, September 26, 2011POST REGISTRATION ACTION MAILED - SEC. 8 & 9
Tuesday, September 13, 2011TEAS SECTION 8 & 9 RECEIVED
Wednesday, August 26, 2009ASSIGNMENT OF OWNERSHIP NOT UPDATED AUTOMATICALLY
Wednesday, August 19, 2009ASSIGNMENT OF OWNERSHIP NOT UPDATED AUTOMATICALLY
Monday, April 20, 2009TEAS CHANGE OF CORRESPONDENCE RECEIVED
Wednesday, December 19, 2007CASE FILE IN TICRS
Wednesday, December 5, 2007ASSIGNMENT OF OWNERSHIP NOT UPDATED AUTOMATICALLY
Tuesday, July 24, 2007TEAS CHANGE OF CORRESPONDENCE RECEIVED
Wednesday, September 10, 2003TEAS CHANGE OF CORRESPONDENCE RECEIVED
Wednesday, April 24, 2002REGISTERED AND RENEWED (FIRST RENEWAL - 10 YRS)
Wednesday, April 24, 2002REGISTERED - SEC. 8 (10-YR) ACCEPTED/SEC. 9 GRANTED
Monday, March 4, 2002REGISTERED - COMBINED SECTION 8 (10-YR) & SEC. 9 FILED
Friday, June 20, 1997REGISTERED - SEC. 8 (6-YR) ACCEPTED & SEC. 15 ACK.
Friday, May 30, 1997REGISTERED - SEC. 8 (6-YR) & SEC. 15 FILED
Tuesday, March 3, 1992REGISTERED-PRINCIPAL REGISTER
Tuesday, December 10, 1991PUBLISHED FOR OPPOSITION
Friday, November 8, 1991NOTICE OF PUBLICATION
Thursday, June 6, 1991APPROVED FOR PUB - PRINCIPAL REGISTER
Friday, May 31, 1991ASSIGNED TO EXAMINER