IT'S NOT WHAT YOU DO THAT COUNTS, IT'S HOW YOU DO IT. DO IT HARD. Trademark
Trademark Overview
On Wednesday, May 29, 1996, a trademark application was filed for IT'S NOT WHAT YOU DO THAT COUNTS, IT'S HOW YOU DO IT. DO IT HARD. with the United States Patent and Trademark Office. The USPTO has given the IT'S NOT WHAT YOU DO THAT COUNTS, IT'S HOW YOU DO IT. DO IT HARD. trademark a serial number of 75111544. The federal status of this trademark filing is ABANDONED - NO STATEMENT OF USE FILED as of Tuesday, March 17, 1998. This trademark is owned by HARD CONCEPTS INCORPORATED. The IT'S NOT WHAT YOU DO THAT COUNTS, IT'S HOW YOU DO IT. DO IT HARD. trademark is filed in the Paper & Printed Material Products category with the following description:
stickers and bumper stickers; and posters
General Information
| Serial Number | 75111544 |
| Word Mark | IT'S NOT WHAT YOU DO THAT COUNTS, IT'S HOW YOU DO IT. DO IT HARD. |
| Filing Date | Wednesday, May 29, 1996 |
| Status | 606 - ABANDONED - NO STATEMENT OF USE FILED |
| Status Date | Tuesday, March 17, 1998 |
| Registration Number | 0000000 |
| Registration Date | NOT AVAILABLE |
| Mark Drawing | 1000 - Typeset: Word(s) / letter(s) / number(s) |
| Published for Opposition Date | Tuesday, June 24, 1997 |
Trademark Statements
| Goods and Services | stickers and bumper stickers; and posters |
| Pseudo Mark | IT IS NOT WHAT YOU DO THAT COUNTS, IT IS HOW YOU DO IT. DO IT HARD |
Classification Information
| International Class | 016 - Paper, cardboard and goods made from these materials, not included in other classes; printed matter; bookbinding material; photographs; stationery; adhesives for stationery or household purposes; artists' materials; paint brushes; typewriters and office requisites (except furniture); instructional and teaching material (except apparatus); plastic materials for packaging (not included in other classes); printers' type; printing blocks. |
| US Class Codes | 002, 005, 022, 023, 029, 037, 038, 050 |
| Class Status Code | 8 - Abandoned |
| Class Status Date | Wednesday, August 4, 1999 |
| Primary Code | 016 |
| First Use Anywhere Date | NOT AVAILABLE |
| First Use In Commerce Date | NOT AVAILABLE |
Trademark Owner History
| Party Name | HARD CONCEPTS INCORPORATED |
| Party Type | 20 - Owner at Publication |
| Legal Entity Type | 03 - Corporation |
| Address | SANTA CRUZ, CA 95060 |
| Party Name | HARD CONCEPTS INCORPORATED |
| Party Type | 11 - New Owner Before Publication |
| Legal Entity Type | 03 - Corporation |
| Address | SANTA CRUZ, CA 95060 |
| Party Name | NOT AVAILABLE |
| Party Type | 10 - Original Applicant |
| Legal Entity Type | 01 - Individual |
| Address | San Diego, CA 92103 |
Trademark Events
| Event Date | Event Description |
| Tuesday, March 17, 1998 | ABANDONMENT - NO USE STATEMENT FILED |
| Tuesday, September 16, 1997 | NOA MAILED - SOU REQUIRED FROM APPLICANT |
| Tuesday, June 24, 1997 | PUBLISHED FOR OPPOSITION |
| Friday, May 23, 1997 | NOTICE OF PUBLICATION |
| Thursday, April 24, 1997 | APPROVED FOR PUB - PRINCIPAL REGISTER |
| Thursday, April 10, 1997 | CORRESPONDENCE RECEIVED IN LAW OFFICE |
| Thursday, February 27, 1997 | ASSIGNED TO EXAMINER |
| Friday, November 8, 1996 | NON-FINAL ACTION MAILED |
| Tuesday, November 5, 1996 | ASSIGNED TO EXAMINER |
| Saturday, November 2, 1996 | ASSIGNED TO EXAMINER |
