IT'S NOT THE PRODUCT, IT'S THE PROCESS Trademark
Trademark Overview
On Friday, February 4, 2000, a trademark application was filed for IT'S NOT THE PRODUCT, IT'S THE PROCESS with the United States Patent and Trademark Office. The USPTO has given the IT'S NOT THE PRODUCT, IT'S THE PROCESS trademark a serial number of 75909205. The federal status of this trademark filing is CANCELLED - SECTION 8 as of Friday, March 18, 2022. This trademark is owned by Morrison Automotive Consultants, LLC. The IT'S NOT THE PRODUCT, IT'S THE PROCESS trademark is filed in the Advertising, Business and Retail Services category with the following description:
Business consulting services for automotive dealerships
General Information
| Serial Number | 75909205 |
| Word Mark | IT'S NOT THE PRODUCT, IT'S THE PROCESS |
| Filing Date | Friday, February 4, 2000 |
| Status | 710 - CANCELLED - SECTION 8 |
| Status Date | Friday, March 18, 2022 |
| Registration Number | 2484649 |
| Registration Date | Tuesday, September 4, 2001 |
| Mark Drawing | 1000 - Typeset: Word(s) / letter(s) / number(s) |
| Published for Opposition Date | Tuesday, June 12, 2001 |
Trademark Statements
| Pseudo Mark | IT IS NOT THE PRODUCT IT IS THE PROCESS |
| Goods and Services | Business consulting services for automotive dealerships |
Classification Information
| International Class | 035 - Advertising; business management; business administration; office functions. |
| US Class Codes | 100, 101, 102 |
| Class Status Code | 2 - Sec. 8 - Entire Registration |
| Class Status Date | Friday, March 18, 2022 |
| Primary Code | 035 |
| First Use Anywhere Date | Friday, October 1, 1999 |
| First Use In Commerce Date | Friday, October 1, 1999 |
Trademark Owner History
| Party Name | Morrison Automotive Consultants, LLC |
| Party Type | 30 - Original Registrant |
| Legal Entity Type | 03 - Corporation |
| Address | Park City, UT 84060 |
| Party Name | Morrison Automotive Consultants, LLC |
| Party Type | 20 - Owner at Publication |
| Legal Entity Type | 03 - Corporation |
| Address | Park City, UT 84060 |
| Party Name | Morrison Automotive Consultants, LLC |
| Party Type | 10 - Original Applicant |
| Legal Entity Type | 03 - Corporation |
| Address | Park City, UT 84060 |
Trademark Events
| Event Date | Event Description |
| Friday, March 18, 2022 | CANCELLED SEC. 8 (10-YR)/EXPIRED SECTION 9 |
| Monday, January 31, 2011 | REGISTERED AND RENEWED (FIRST RENEWAL - 10 YRS) |
| Monday, January 31, 2011 | REGISTERED - SEC. 8 (10-YR) ACCEPTED/SEC. 9 GRANTED |
| Thursday, January 20, 2011 | TEAS SECTION 8 & 9 RECEIVED |
| Wednesday, February 7, 2007 | REGISTERED - SEC. 8 (6-YR) ACCEPTED & SEC. 15 ACK. |
| Friday, February 2, 2007 | CASE FILE IN TICRS |
| Tuesday, November 14, 2006 | REGISTERED - SEC. 8 (6-YR) & SEC. 15 FILED |
| Tuesday, November 14, 2006 | TEAS SECTION 8 & 15 RECEIVED |
| Thursday, March 3, 2005 | TEAS CHANGE OF CORRESPONDENCE RECEIVED |
| Tuesday, September 4, 2001 | REGISTERED-PRINCIPAL REGISTER |
| Tuesday, June 12, 2001 | PUBLISHED FOR OPPOSITION |
| Wednesday, May 30, 2001 | NOTICE OF PUBLICATION |
| Thursday, January 11, 2001 | APPROVED FOR PUB - PRINCIPAL REGISTER |
| Monday, August 28, 2000 | CORRESPONDENCE RECEIVED IN LAW OFFICE |
| Friday, July 14, 2000 | NON-FINAL ACTION MAILED |
| Thursday, July 6, 2000 | ASSIGNED TO EXAMINER |
