| Serial Number | 99222092 |
| Word Mark | IT'S NOT PERSONAL, IT'S BUSINESS. WE GET IT. |
| Filing Date | Friday, June 6, 2025 |
| Status | 686 - PUBLISHED FOR OPPOSITION |
| Status Date | Tuesday, December 9, 2025 |
| Registration Number | 0000000 |
| Registration Date | NOT AVAILABLE |
| Mark Drawing | 3 - Illustration: Drawing or design which also includes word(s) / letter(s) / number(s) |
| Published for Opposition Date | Tuesday, December 9, 2025 |
| Pseudo Mark | IT IS NOT PERSONAL IT IS BUSINESS WE GET IT |
| Goods and Services | Human resources consultancy; Human resources management; Human resources consultation; Human resource analysis and consulting services; Promotion of financial and insurance services, on behalf of third parties |
| Description of Mark | The mark consists of the stylized wording "IT'S NOT PERSONAL, IT'S BUSINESS." The word "NOT" has an "X" crossing out the word. Below this, is the smaller stylized wording "WE GET IT." The shaded background represents background and/or transparent space and is not claimed as a feature of the mark. |
| Goods and Services | Consulting services in the field of employee benefit plans concerning insurance and finance; Providing information in the field of employee financial benefit plans; Processing, administering and managing employee benefit plans concerning insurance and finance; Advisory services in the field of employee benefits for group healthcare and business insurance offered to employees in addition to standard benefits such as medical, dental, life insurance including short term disability, long term disability, cancer insurance, accidental death and dismemberment; Insurance brokerage; Insurance agency and brokerage; Insurance brokerage services; Insurance consultation; Insurance consultancy; Insurance agencies; Insurance information; Insurance services, namely, writing property and casualty insurance; Assessing insurance claims; Life insurance brokerage; Insurance risk management; Providing insurance information; Providing information in insurance matters; Insurance information and consultancy; Consulting and information concerning insurance; Insurance and financial information and consultancy services; Consultancy services relating to insurance; Financial consultancy and insurance consultancy; Providing counseling and consulting in the field of healthcare insurance benefits; Financial services in the nature of providing an investment option available for life insurance products; Financial services in the nature of providing an investment option available for fixed annuities and fixed-indexed annuity life insurance products; Financial services, namely, providing an investment option available for variable annuity and variable life insurance products; Insurance services, namely, insurance eligibility review and verification and consultation in the life, health, accident and fire industry; Insurance consultancy services, namely, providing advice in the field of property and casualty insurance |
| International Class | 035 - Advertising; business management; business administration; office functions. |
| US Class Codes | 100, 101, 102 |
| Class Status Code | 6 - Active |
| Class Status Date | Friday, June 6, 2025 |
| Primary Code | 035 |
| First Use Anywhere Date | Tuesday, March 11, 2025 |
| First Use In Commerce Date | Tuesday, March 11, 2025 |
| International Class | 036 - Insurance; financial affairs; monetary affairs; real estate affairs. |
| US Class Codes | 100, 101, 102 |
| Class Status Code | 6 - Active |
| Class Status Date | Friday, June 6, 2025 |
| Primary Code | 036 |
| First Use Anywhere Date | Tuesday, March 11, 2025 |
| First Use In Commerce Date | Tuesday, March 11, 2025 |
| Party Name | The Hilb Group, LLC |
| Party Type | 20 - Owner at Publication |
| Legal Entity Type | 16 - Limited Liability Company |
| Address | Richmond, VA 23230 |
| Party Name | The Hilb Group, LLC |
| Party Type | 10 - Original Applicant |
| Legal Entity Type | 16 - Limited Liability Company |
| Address | Richmond, VA 23230 |
| Event Date | Event Description |
| Friday, June 6, 2025 | NEW APPLICATION ENTERED |
| Friday, June 6, 2025 | APPLICATION FILING RECEIPT MAILED |
| Tuesday, October 14, 2025 | NEW APPLICATION OFFICE SUPPLIED DATA ENTERED |
| Tuesday, October 14, 2025 | NOTICE OF DESIGN SEARCH CODE E-MAILED |
| Tuesday, October 28, 2025 | ASSIGNED TO EXAMINER |
| Wednesday, November 12, 2025 | NON-FINAL ACTION WRITTEN |
| Wednesday, November 12, 2025 | NON-FINAL ACTION E-MAILED |
| Wednesday, November 12, 2025 | NOTIFICATION OF NON-FINAL ACTION E-MAILED |
| Friday, November 14, 2025 | EXAMINERS AMENDMENT -WRITTEN |
| Friday, November 14, 2025 | EXAMINERS AMENDMENT E-MAILED |
| Friday, November 14, 2025 | NOTIFICATION OF EXAMINERS AMENDMENT E-MAILED |
| Friday, November 14, 2025 | EXAMINER'S AMENDMENT ENTERED |
| Friday, November 14, 2025 | APPROVED FOR PUB - PRINCIPAL REGISTER |
| Wednesday, December 3, 2025 | NOTIFICATION OF NOTICE OF PUBLICATION E-MAILED |
| Tuesday, December 9, 2025 | PUBLISHED FOR OPPOSITION |
| Tuesday, December 9, 2025 | OFFICIAL GAZETTE PUBLICATION CONFIRMATION E-MAILED |