IT'S NOT PERSONAL, IT'S BUSINESS. Trademark

Trademark Overview


On Friday, June 6, 2025, a trademark application was filed for IT'S NOT PERSONAL, IT'S BUSINESS. with the United States Patent and Trademark Office. The USPTO has given the IT'S NOT PERSONAL, IT'S BUSINESS. trademark a serial number of 99222015. The federal status of this trademark filing is NEW APPLICATION - RECORD INITIALIZED NOT ASSIGNED TO EXAMINER as of Friday, June 6, 2025. This trademark is owned by The Hilb Group, LLC. The IT'S NOT PERSONAL, IT'S BUSINESS. trademark is filed in the Advertising, Business and Retail Services and Insurance & Financial Services categories with the following description:

Consulting services in the field of employee benefit plans concerning insurance and finance; Providing information in the field of employee financial benefit plans; Processing, administering and managing employee benefit plans concerning insurance and finance; Advisory services in the field of employee benefits for group healthcare and business insurance offered to employees in addition to standard benefits such as medical, dental, life insurance including short term disability, long term disability, cancer insurance, accidental death and dismemberment; Insurance brokerage; Insurance consultation; Insurance agencies; Insurance information; Insurance brokerage services; Insurance consultancy; Insurance services, namely, writing property and casualty insurance; Assessing insurance claims; Life insurance brokerage; Insurance risk management; Providing insurance information; Insurance information and consultancy; Insurance agency and brokerage; Consultancy services relating to insurance; C...

Human resources consultancy; Human resources management; Human resources consultation; Human resource analysis and consulting services; Promotion of financial and insurance services, on behalf of third parties
it's not personal, it's business.

General Information


Serial Number99222015
Word MarkIT'S NOT PERSONAL, IT'S BUSINESS.
Filing DateFriday, June 6, 2025
Status630 - NEW APPLICATION - RECORD INITIALIZED NOT ASSIGNED TO EXAMINER
Status DateFriday, June 6, 2025
Registration Number0000000
Registration DateNOT AVAILABLE
Mark Drawing0 - NOT AVAILABLE
Published for Opposition DateNOT AVAILABLE

Trademark Statements


Description of MarkThe mark consists of the words "IT'S NOT PERSONAL, IT'S BUSINESS." where the word "NOT" has an "X" over it.
Goods and ServicesConsulting services in the field of employee benefit plans concerning insurance and finance; Providing information in the field of employee financial benefit plans; Processing, administering and managing employee benefit plans concerning insurance and finance; Advisory services in the field of employee benefits for group healthcare and business insurance offered to employees in addition to standard benefits such as medical, dental, life insurance including short term disability, long term disability, cancer insurance, accidental death and dismemberment; Insurance brokerage; Insurance consultation; Insurance agencies; Insurance information; Insurance brokerage services; Insurance consultancy; Insurance services, namely, writing property and casualty insurance; Assessing insurance claims; Life insurance brokerage; Insurance risk management; Providing insurance information; Insurance information and consultancy; Insurance agency and brokerage; Consultancy services relating to insurance; Consulting and information concerning insurance; Providing information in insurance matters; Financial consultancy and insurance consultancy; Insurance and financial information and consultancy services; Providing counseling and consulting in the field of healthcare insurance benefits; Financial services in the nature of providing an investment option available for life insurance products; Insurance services, namely, insurance eligibility review and verification and consultation in the life, health, accident and fire industry; Financial services in the nature of providing an investment option available for fixed annuities and fixed-indexed annuity life insurance products; Financial services, namely, providing an investment option available for variable annuity and variable life insurance products; Insurance consultancy services, namely, providing advice in the field of property and casualty insurance
Goods and ServicesHuman resources consultancy; Human resources management; Human resources consultation; Human resource analysis and consulting services; Promotion of financial and insurance services, on behalf of third parties

Classification Information


International Class035 - Advertising; business management; business administration; office functions.
US Class Codes100, 101, 102
Class Status Code6 - Active
Class Status DateFriday, June 6, 2025
Primary Code035
First Use Anywhere DateTuesday, March 11, 2025
First Use In Commerce DateTuesday, March 11, 2025

International Class036 - Insurance; financial affairs; monetary affairs; real estate affairs.
US Class Codes100, 101, 102
Class Status Code6 - Active
Class Status DateFriday, June 6, 2025
Primary Code036
First Use Anywhere DateTuesday, March 11, 2025
First Use In Commerce DateTuesday, March 11, 2025

Trademark Owner History


Party NameThe Hilb Group, LLC
Party Type10 - Original Applicant
Legal Entity Type16 - Limited Liability Company
AddressRichmond, VA 23230

Trademark Events


Event DateEvent Description
Friday, June 6, 2025NEW APPLICATION ENTERED
Friday, June 6, 2025APPLICATION FILING RECEIPT MAILED