| Serial Number | 99402499 |
| Word Mark | IT'S NOT MAGIC. IT'S MUSHROOMS. |
| Filing Date | Friday, September 19, 2025 |
| Status | 686 - PUBLISHED FOR OPPOSITION |
| Status Date | Tuesday, March 10, 2026 |
| Registration Number | 0000000 |
| Registration Date | NOT AVAILABLE |
| Mark Drawing | 3 - Illustration: Drawing or design which also includes word(s) / letter(s) / number(s) |
| Published for Opposition Date | Tuesday, March 10, 2026 |
| Indication of Colors claimed | Color is not claimed as a feature of the mark. |
| Goods and Services | Providing recipes and cooking information in the field of use of mushroom-meat blends via the internet; Providing cooking instruction information in the field of uses of mushrooms via the internet |
| Description of Mark | The mark consists of the words "IT'S NOT MAGIC." in a bold, retro-stylized font in all capital letters. There is a stylized mushroom after the text. Stacked directly underneath are the words "IT'S MUSHROOMS.". The centers of the letters "O" and "A" on both lines have a diamond shape in the center. The text has a wave warp running down the middle between the two lines. |
| Pseudo Mark | IT IS NOT MAGIC IT IS MUSHROOMS |
| Goods and Services | Planning, arranging and conducting of trade fairs, special events and exhibitions for business and advertising purposes in the field of mushrooms; Advertising, promotion, and marketing services in the nature of a viral marketing program in the field of mushrooms for mushroom growers, mushroom packagers and meat packagers; Marketing services in the field of mushrooms; Marketing advisory services in the field of mushrooms; Development of advertising concepts in the field of mushrooms; Online advertising and marketing services in the field of mushrooms; Mobile advertising services for others in the field of mushrooms; Online advertising and marketing services in the field of mushrooms via wireless networks for display on mobile devices |
| Goods and Services | Arranging and conducting educational congresses in the field of healthy living, the cultivation of mushrooms and uses of mushrooms; Educational services, namely, conducting classes, seminars, conferences, workshops, and farm visits for consumers in the field of the cultivation of mushrooms and uses of mushrooms; Organizing exhibitions and festivals in the field of the uses of mushrooms for cultural or educational purposes |
| International Class | 035 - Advertising; business management; business administration; office functions. |
| US Class Codes | 100, 101, 102 |
| Class Status Code | 6 - Active |
| Class Status Date | Friday, September 19, 2025 |
| Primary Code | 035 |
| First Use Anywhere Date | NOT AVAILABLE |
| First Use In Commerce Date | NOT AVAILABLE |
| International Class | 041 - Education; providing of training; entertainment; sporting and cultural activities. |
| US Class Codes | 100, 101, 107 |
| Class Status Code | 6 - Active |
| Class Status Date | Friday, September 19, 2025 |
| Primary Code | 041 |
| First Use Anywhere Date | NOT AVAILABLE |
| First Use In Commerce Date | NOT AVAILABLE |
| International Class | 043 - Services for providing food and drink; temporary accommodations. |
| US Class Codes | 100, 101 |
| Class Status Code | 6 - Active |
| Class Status Date | Friday, September 19, 2025 |
| Primary Code | 043 |
| First Use Anywhere Date | NOT AVAILABLE |
| First Use In Commerce Date | NOT AVAILABLE |
| Party Name | The Mushroom Council |
| Party Type | 20 - Owner at Publication |
| Legal Entity Type | 03 - Corporation |
| Address | Lee's Summit, MO 64086 US |
| Party Name | The Mushroom Council |
| Party Type | 10 - Original Applicant |
| Legal Entity Type | 03 - Corporation |
| Address | Lee's Summit, MO 64086 US |
| Event Date | Event Description |
| Friday, September 19, 2025 | NEW APPLICATION ENTERED |
| Friday, September 19, 2025 | APPLICATION FILING RECEIPT MAILED |
| Wednesday, February 11, 2026 | NEW APPLICATION OFFICE SUPPLIED DATA ENTERED |
| Wednesday, February 11, 2026 | NOTICE OF DESIGN SEARCH CODE E-MAILED |
| Thursday, February 12, 2026 | ASSIGNED TO EXAMINER |
| Friday, February 13, 2026 | EXAMINERS AMENDMENT -WRITTEN |
| Friday, February 13, 2026 | EXAMINERS AMENDMENT E-MAILED |
| Friday, February 13, 2026 | NOTIFICATION OF EXAMINERS AMENDMENT E-MAILED |
| Friday, February 13, 2026 | EXAMINER'S AMENDMENT ENTERED |
| Friday, February 13, 2026 | APPROVED FOR PUB - PRINCIPAL REGISTER |
| Wednesday, March 4, 2026 | NOTIFICATION OF NOTICE OF PUBLICATION E-MAILED |
| Tuesday, March 10, 2026 | PUBLISHED FOR OPPOSITION |
| Tuesday, March 10, 2026 | OFFICIAL GAZETTE PUBLICATION CONFIRMATION E-MAILED |