Trademark Overview
On Friday, September 19, 2025, a trademark application was filed for IT'S NOT MAGIC. IT'S MUSHROOMS. with the United States Patent and Trademark Office. The USPTO has given the IT'S NOT MAGIC. IT'S MUSHROOMS. trademark a serial number of 99402490. The federal status of this trademark filing is PUBLISHED FOR OPPOSITION as of Tuesday, March 17, 2026. This trademark is owned by The Mushroom Council. The IT'S NOT MAGIC. IT'S MUSHROOMS. trademark is filed in the Advertising, Business and Retail Services, Education & Entertainment Services, and Restaurant & Hotel Services categories with the following description:
Providing recipes and cooking information in the field of use of mushroom-meat blends via the internet
Planning, arranging and conducting of trade fairs, special events and exhibitions for business and advertising purposes in the field of mushrooms; Advertising, promotion, and marketing services in the nature of a viral marketing program in the field of mushrooms for mushroom growers, mushroom packagers and meat packagers; Marketing services in the field of mushrooms; Marketing advisory services in the field of mushrooms; Development of advertising concepts in the field of mushrooms; Online advertising and marketing services in the field of mushrooms; Mobile advertising services for others in the field of mushrooms; Online advertising and marketing services in the field of mushrooms via wireless networks for display on mobile devices
Arranging and conducting educational congresses in the field of healthy living, the cultivation of mushrooms and uses of mushrooms; Educational services, namely, conducting classes, seminars, conferences, workshops, and farm visits for consumers in the field of the cultivation of mushrooms and uses of mushrooms; Organizing exhibitions and festivals in the field of the uses of mushrooms for cultural or entertainment purposes; Educational services, namely, providing cooking instruction information in the field of uses of mushrooms via the internet
