IT'S NOT JUST WHAT YOU DRINK. IT'S HOW YOU DRINK IT. Trademark
Trademark Overview
On Tuesday, March 10, 2026, a trademark application was filed for IT'S NOT JUST WHAT YOU DRINK. IT'S HOW YOU DRINK IT. with the United States Patent and Trademark Office. The USPTO has given the IT'S NOT JUST WHAT YOU DRINK. IT'S HOW YOU DRINK IT. trademark a serial number of 99694093. The federal status of this trademark filing is NEW APPLICATION - RECORD INITIALIZED NOT ASSIGNED TO EXAMINER as of Tuesday, March 10, 2026. This trademark is owned by Triply Beverage Company LLC. The IT'S NOT JUST WHAT YOU DRINK. IT'S HOW YOU DRINK IT. trademark is filed in the Wines & Spirits category with the following description:
Alcoholic beverages, except beer
General Information
| Serial Number | 99694093 |
| Word Mark | IT'S NOT JUST WHAT YOU DRINK. IT'S HOW YOU DRINK IT. |
| Filing Date | Tuesday, March 10, 2026 |
| Status | 630 - NEW APPLICATION - RECORD INITIALIZED NOT ASSIGNED TO EXAMINER |
| Status Date | Tuesday, March 10, 2026 |
| Registration Number | 0000000 |
| Registration Date | NOT AVAILABLE |
| Mark Drawing | 4 - Illustration: Drawing with word(s) / letter(s) / number(s) in Block form |
| Published for Opposition Date | NOT AVAILABLE |
Trademark Statements
| Goods and Services | Alcoholic beverages, except beer |
Classification Information
| International Class | 033 - Alcoholic beverages (except beers). |
| US Class Codes | 047, 049 |
| Class Status Code | 6 - Active |
| Class Status Date | Tuesday, March 10, 2026 |
| Primary Code | 033 |
| First Use Anywhere Date | NOT AVAILABLE |
| First Use In Commerce Date | NOT AVAILABLE |
Trademark Owner History
| Party Name | Triply Beverage Company LLC |
| Party Type | 10 - Original Applicant |
| Legal Entity Type | 16 - Limited Liability Company |
| Address | Beverly Hills, CA 90210
US |
Trademark Events
| Event Date | Event Description |
| Tuesday, March 10, 2026 | NEW APPLICATION ENTERED |
| Tuesday, March 10, 2026 | APPLICATION FILING RECEIPT MAILED |
