IT'S NOT JUST WHAT WE DO - IT'S HOW WE DO IT Trademark
Trademark Overview
On Wednesday, April 12, 2017, a trademark application was filed for IT'S NOT JUST WHAT WE DO - IT'S HOW WE DO IT with the United States Patent and Trademark Office. The USPTO has given the IT'S NOT JUST WHAT WE DO - IT'S HOW WE DO IT trademark a serial number of 87409281. The federal status of this trademark filing is CANCELLED - SECTION 8 as of Friday, January 9, 2026. The IT'S NOT JUST WHAT WE DO - IT'S HOW WE DO IT trademark is filed in the Transportation & Storage Services category with the following description:
Transport of persons; Air transport; Air transport services; Ambulance transport; Medical transport services
General Information
| Serial Number | 87409281 |
| Word Mark | IT'S NOT JUST WHAT WE DO - IT'S HOW WE DO IT |
| Filing Date | Wednesday, April 12, 2017 |
| Status | 710 - CANCELLED - SECTION 8 |
| Status Date | Friday, January 9, 2026 |
| Registration Number | 5784520 |
| Registration Date | Tuesday, June 25, 2019 |
| Mark Drawing | 4 - Illustration: Drawing with word(s) / letter(s) / number(s) in Block form |
| Published for Opposition Date | Tuesday, April 9, 2019 |
Trademark Statements
| Pseudo Mark | IT IS NOT JUST WHAT WE DO - IT IS HOW WE DO IT |
| Goods and Services | Transport of persons; Air transport; Air transport services; Ambulance transport; Medical transport services |
Classification Information
| International Class | 039 - Transport; packaging and storage of goods; travel arrangement. |
| US Class Codes | 100, 105 |
| Class Status Code | 2 - Sec. 8 - Entire Registration |
| Class Status Date | Friday, January 9, 2026 |
| Primary Code | 039 |
| First Use Anywhere Date | Tuesday, December 27, 2005 |
| First Use In Commerce Date | Tuesday, December 27, 2005 |
Trademark Owner History
| Party Name | NOT AVAILABLE |
| Party Type | 30 - Original Registrant |
| Legal Entity Type | 01 - Individual |
| Address | Albuquerque, NM 87111 |
| Party Name | NOT AVAILABLE |
| Party Type | 20 - Owner at Publication |
| Legal Entity Type | 01 - Individual |
| Address | Albuquerque, NM 87111 |
| Party Name | NOT AVAILABLE |
| Party Type | 10 - Original Applicant |
| Legal Entity Type | 01 - Individual |
| Address | Albuquerque, NM 87111 |
Trademark Events
| Event Date | Event Description |
| Saturday, April 15, 2017 | NEW APPLICATION ENTERED |
| Thursday, April 20, 2017 | NEW APPLICATION OFFICE SUPPLIED DATA ENTERED |
| Friday, April 21, 2017 | NOTICE OF PSEUDO MARK E-MAILED |
| Wednesday, June 28, 2017 | ASSIGNED TO EXAMINER |
| Wednesday, June 28, 2017 | SUSPENSION LETTER WRITTEN |
| Wednesday, June 28, 2017 | LETTER OF SUSPENSION E-MAILED |
| Wednesday, June 28, 2017 | NOTIFICATION OF LETTER OF SUSPENSION E-MAILED |
| Monday, January 22, 2018 | ASSIGNED TO LIE |
| Thursday, February 22, 2018 | REPORT COMPLETED SUSPENSION CHECK CASE STILL SUSPENDED |
| Tuesday, August 28, 2018 | REPORT COMPLETED SUSPENSION CHECK CASE STILL SUSPENDED |
| Tuesday, March 5, 2019 | SUSPENSION CHECKED - TO ATTORNEY FOR ACTION |
| Wednesday, March 6, 2019 | APPROVED FOR PUB - PRINCIPAL REGISTER |
| Wednesday, March 20, 2019 | NOTIFICATION OF NOTICE OF PUBLICATION E-MAILED |
| Tuesday, April 9, 2019 | PUBLISHED FOR OPPOSITION |
| Tuesday, April 9, 2019 | OFFICIAL GAZETTE PUBLICATION CONFIRMATION E-MAILED |
| Tuesday, June 25, 2019 | REGISTERED-PRINCIPAL REGISTER |
| Tuesday, June 25, 2024 | COURTESY REMINDER - SEC. 8 (6-YR) E-MAILED |
| Friday, January 9, 2026 | CANCELLED SEC. 8 (6-YR) |
