| Serial Number | 77624012 |
| Word Mark | IT'S NOT JUICE. IT'S A SNACK |
| Filing Date | Monday, December 1, 2008 |
| Status | 710 - CANCELLED - SECTION 8 |
| Status Date | Friday, July 1, 2016 |
| Registration Number | 3716704 |
| Registration Date | Tuesday, November 24, 2009 |
| Mark Drawing | 4000 - Illustration: Drawing with word(s) / letter(s) / number(s) in Block form |
| Published for Opposition Date | Tuesday, March 31, 2009 |
| Goods and Services | Fruit juices, fruit juice beverages, fruit nectars |
| Pseudo Mark | IT IS NOT JUICE. IT IS A SNACK |
| International Class | 032 - Beers; mineral and aerated waters and other nonalcoholic drinks; fruit drinks and fruit juices; syrups and other preparations for making beverages. |
| US Class Codes | 045, 046, 048 |
| Class Status Code | 2 - Sec. 8 - Entire Registration |
| Class Status Date | Friday, July 1, 2016 |
| Primary Code | 032 |
| First Use Anywhere Date | Sunday, March 1, 2009 |
| First Use In Commerce Date | Friday, May 1, 2009 |
| Party Name | Hero/WhiteWave, LLC |
| Party Type | 30 - Original Registrant |
| Legal Entity Type | 16 - Limited Liability Company |
| Address | Broomfield, CO 80021 |
| Party Name | Hero/WhiteWave, LLC |
| Party Type | 20 - Owner at Publication |
| Legal Entity Type | 16 - Limited Liability Company |
| Address | Broomfield, CO 80021 |
| Party Name | Hero/WhiteWave, LLC |
| Party Type | 10 - Original Applicant |
| Legal Entity Type | 16 - Limited Liability Company |
| Address | Broomfield, CO 80021 |
| Event Date | Event Description |
| Friday, July 1, 2016 | CANCELLED SEC. 8 (6-YR) |
| Wednesday, September 1, 2010 | TEAS CHANGE OF CORRESPONDENCE RECEIVED |
| Tuesday, November 24, 2009 | REGISTERED-PRINCIPAL REGISTER |
| Monday, October 19, 2009 | LAW OFFICE REGISTRATION REVIEW COMPLETED |
| Friday, October 16, 2009 | ALLOWED PRINCIPAL REGISTER - SOU ACCEPTED |
| Saturday, September 19, 2009 | STATEMENT OF USE PROCESSING COMPLETE |
| Friday, August 28, 2009 | USE AMENDMENT FILED |
| Saturday, September 19, 2009 | CASE ASSIGNED TO INTENT TO USE PARALEGAL |
| Friday, August 28, 2009 | TEAS STATEMENT OF USE RECEIVED |
| Tuesday, June 23, 2009 | NOA MAILED - SOU REQUIRED FROM APPLICANT |
| Tuesday, March 31, 2009 | PUBLISHED FOR OPPOSITION |
| Wednesday, March 11, 2009 | NOTICE OF PUBLICATION |
| Tuesday, February 24, 2009 | LAW OFFICE PUBLICATION REVIEW COMPLETED |
| Tuesday, February 24, 2009 | ASSIGNED TO LIE |
| Wednesday, February 18, 2009 | APPROVED FOR PUB - PRINCIPAL REGISTER |
| Wednesday, February 11, 2009 | ASSIGNED TO EXAMINER |
| Friday, December 5, 2008 | NOTICE OF PSEUDO MARK MAILED |
| Thursday, December 4, 2008 | NEW APPLICATION ENTERED IN TRAM |