IT'S NOT INSURANCE. IT'S SMARTER. Trademark
Trademark Overview
On Friday, January 26, 2007, a trademark application was filed for IT'S NOT INSURANCE. IT'S SMARTER. with the United States Patent and Trademark Office. The USPTO has given the IT'S NOT INSURANCE. IT'S SMARTER. trademark a serial number of 77092115. The federal status of this trademark filing is CANCELLED - SECTION 8 as of Friday, May 16, 2014. This trademark is owned by First Dental Health Corporation. The IT'S NOT INSURANCE. IT'S SMARTER. trademark is filed in the Advertising, Business and Retail Services category with the following description:
administration of a discount program for enabling participants to obtain discounts on dental fees through use of a discount membership card
General Information
| Serial Number | 77092115 |
| Word Mark | IT'S NOT INSURANCE. IT'S SMARTER. |
| Filing Date | Friday, January 26, 2007 |
| Status | 710 - CANCELLED - SECTION 8 |
| Status Date | Friday, May 16, 2014 |
| Registration Number | 3306115 |
| Registration Date | Tuesday, October 9, 2007 |
| Mark Drawing | 4000 - Illustration: Drawing with word(s) / letter(s) / number(s) in Block form |
| Published for Opposition Date | Tuesday, July 24, 2007 |
Trademark Statements
| Goods and Services | administration of a discount program for enabling participants to obtain discounts on dental fees through use of a discount membership card |
| Pseudo Mark | IT IS NOT INSURANCE. IT IS SMARTER. |
Classification Information
| International Class | 035 - Advertising; business management; business administration; office functions. |
| US Class Codes | 100, 101, 102 |
| Class Status Code | 2 - Sec. 8 - Entire Registration |
| Class Status Date | Friday, May 16, 2014 |
| Primary Code | 035 |
| First Use Anywhere Date | Sunday, January 21, 2007 |
| First Use In Commerce Date | Sunday, January 21, 2007 |
Trademark Owner History
| Party Name | PRINCIPAL FINANCIAL SERVICES, INC. |
| Party Type | 31 - New Owner After Registration |
| Legal Entity Type | 03 - Corporation |
| Address | DES MOINES, IA 50392 |
| Party Name | First Dental Health Corporation |
| Party Type | 30 - Original Registrant |
| Legal Entity Type | 03 - Corporation |
| Address | San Diego, CA 92121 |
| Party Name | First Dental Health Corporation |
| Party Type | 20 - Owner at Publication |
| Legal Entity Type | 03 - Corporation |
| Address | San Diego, CA 92121 |
| Party Name | First Dental Health Corporation |
| Party Type | 10 - Original Applicant |
| Legal Entity Type | 03 - Corporation |
| Address | San Diego, CA 92121 |
Trademark Events
| Event Date | Event Description |
| Friday, May 16, 2014 | CANCELLED SEC. 8 (6-YR) |
| Wednesday, July 10, 2013 | AUTOMATIC UPDATE OF ASSIGNMENT OF OWNERSHIP |
| Tuesday, October 9, 2007 | REGISTERED-PRINCIPAL REGISTER |
| Tuesday, July 24, 2007 | PUBLISHED FOR OPPOSITION |
| Wednesday, July 4, 2007 | NOTICE OF PUBLICATION |
| Wednesday, June 20, 2007 | LAW OFFICE PUBLICATION REVIEW COMPLETED |
| Wednesday, June 20, 2007 | ASSIGNED TO LIE |
| Tuesday, May 22, 2007 | APPROVED FOR PUB - PRINCIPAL REGISTER |
| Tuesday, May 15, 2007 | ASSIGNED TO EXAMINER |
| Wednesday, January 31, 2007 | NOTICE OF PSEUDO MARK MAILED |
| Tuesday, January 30, 2007 | NEW APPLICATION ENTERED IN TRAM |
