"IT'S NOT HOW YOU START. IT'S HOW YOU FINISH!" Trademark
Trademark Overview
On Friday, December 6, 2024, a trademark application was filed for "IT'S NOT HOW YOU START. IT'S HOW YOU FINISH!" with the United States Patent and Trademark Office. The USPTO has given the "IT'S NOT HOW YOU START. IT'S HOW YOU FINISH!" trademark a serial number of 98889346. The federal status of this trademark filing is REGISTERED as of Tuesday, October 14, 2025. This trademark is owned by JSW Coaching Experience. The "IT'S NOT HOW YOU START. IT'S HOW YOU FINISH!" trademark is filed in the Education & Entertainment Services category with the following description:
Conducting of workshops in the field of mathematics for students from elementary through college level; Education services, namely, providing tutoring in the field of mathematics for students from elementary through college level
General Information
| Serial Number | 98889346 |
| Word Mark | "IT'S NOT HOW YOU START. IT'S HOW YOU FINISH!" |
| Filing Date | Friday, December 6, 2024 |
| Status | 700 - REGISTERED |
| Status Date | Tuesday, October 14, 2025 |
| Registration Number | 7981855 |
| Registration Date | Tuesday, October 14, 2025 |
| Mark Drawing | 4 - Illustration: Drawing with word(s) / letter(s) / number(s) in Block form |
| Published for Opposition Date | Tuesday, August 26, 2025 |
Trademark Statements
| Goods and Services | Conducting of workshops in the field of mathematics for students from elementary through college level; Education services, namely, providing tutoring in the field of mathematics for students from elementary through college level |
| Pseudo Mark | IT IS NOT HOW YOU START IT IS HOW YOU FINISH |
Classification Information
| International Class | 041 - Education; providing of training; entertainment; sporting and cultural activities. |
| US Class Codes | 100, 101, 107 |
| Class Status Code | 6 - Active |
| Class Status Date | Friday, December 6, 2024 |
| Primary Code | 041 |
| First Use Anywhere Date | Friday, December 6, 2024 |
| First Use In Commerce Date | Friday, December 6, 2024 |
Trademark Owner History
| Party Name | JSW Coaching Experience |
| Party Type | 30 - Original Registrant |
| Legal Entity Type | 16 - Limited Liability Company |
| Address | Charlotte, NC 28277 |
| Party Name | JSW Coaching Experience |
| Party Type | 20 - Owner at Publication |
| Legal Entity Type | 16 - Limited Liability Company |
| Address | Charlotte, NC 28277 |
| Party Name | JSW Coaching Experience |
| Party Type | 10 - Original Applicant |
| Legal Entity Type | 16 - Limited Liability Company |
| Address | Charlotte, NC 28277 |
Trademark Events
| Event Date | Event Description |
| Friday, December 6, 2024 | NEW APPLICATION ENTERED |
| Friday, December 6, 2024 | APPLICATION FILING RECEIPT MAILED |
| Tuesday, May 20, 2025 | NEW APPLICATION OFFICE SUPPLIED DATA ENTERED |
| Tuesday, May 27, 2025 | ASSIGNED TO EXAMINER |
| Wednesday, June 4, 2025 | NON-FINAL ACTION WRITTEN |
| Wednesday, June 4, 2025 | NON-FINAL ACTION E-MAILED |
| Monday, June 9, 2025 | CORRESPONDENCE RECEIVED IN LAW OFFICE |
| Monday, June 9, 2025 | TEAS RESPONSE TO OFFICE ACTION RECEIVED |
| Monday, June 9, 2025 | TEAS/EMAIL CORRESPONDENCE ENTERED |
| Wednesday, June 4, 2025 | NOTIFICATION OF NON-FINAL ACTION E-MAILED |
| Wednesday, July 9, 2025 | NON-FINAL ACTION E-MAILED |
| Wednesday, July 9, 2025 | NON-FINAL ACTION WRITTEN |
| Wednesday, July 9, 2025 | NOTIFICATION OF NON-FINAL ACTION E-MAILED |
| Thursday, July 10, 2025 | CORRESPONDENCE RECEIVED IN LAW OFFICE |
| Thursday, July 10, 2025 | TEAS RESPONSE TO OFFICE ACTION RECEIVED |
| Thursday, July 10, 2025 | TEAS/EMAIL CORRESPONDENCE ENTERED |
| Thursday, July 17, 2025 | APPROVED FOR PUB - PRINCIPAL REGISTER |
| Wednesday, August 20, 2025 | NOTIFICATION OF NOTICE OF PUBLICATION E-MAILED |
| Tuesday, August 26, 2025 | PUBLISHED FOR OPPOSITION |
| Tuesday, August 26, 2025 | OFFICIAL GAZETTE PUBLICATION CONFIRMATION E-MAILED |
| Tuesday, October 14, 2025 | REGISTERED-PRINCIPAL REGISTER |
| Tuesday, October 14, 2025 | NOTICE OF REGISTRATION CONFIRMATION EMAILED |
