IT'S NOT FITNESS. IT'S LIFE. Trademark

Trademark Overview


On Wednesday, May 4, 2011, a trademark application was filed for IT'S NOT FITNESS. IT'S LIFE. with the United States Patent and Trademark Office. The USPTO has given the IT'S NOT FITNESS. IT'S LIFE. trademark a serial number of 85312360. The federal status of this trademark filing is ABANDONED - FAILURE TO RESPOND OR LATE RESPONSE as of Monday, January 23, 2012. This trademark is owned by Equinox Holdings, Inc.. The IT'S NOT FITNESS. IT'S LIFE. trademark is filed in the Cosmetics & Cleaning Products and Pharmaceutical Products categories with the following description:

aftershave lotion, shave cream; antiperspirant, personal deodorants; bath salt, bath gel, bubble bath; cosmetics, namely, blusher, rouge, creams, eye make up, eye make up remover, eye shadow, eyebrow pencil, artificial eyelashes, eyeliner, lip gloss, lipstick, facial makeup, foundation, mascara, beauty masks; hair care preparations, namely, shampoo, conditioner, rinse, sprays, dye, lightener, straightening preparation wave lotion, tonic, gels, mousse; nail care products, namely, nail polish, hardener, strengthener, remover; bath body and massage oils; perfumes; bath, body and face powders; skin clarifier; skin lightener; skin toner; wrinkle removing skin preparation; soaps; facial cleaners; toothpaste; non-medicated mouth wash; facial lotion; body lotion; skin cleansers; pumice stones; and other items

multi-vitamin preparations; vitamin enriched water; vitamin fortified beverages; vitamin supplements; vitamins; dietary and nutritional supplements; nutritional drink mix for use as a meal replacement; nutritional energy bars for use as a meal substitute; nutritional shakes for use as a meal substitute; powdered nutritional supplement drink mix; soy protein for use as a nutritional ingredient in various powdered and ready-to-drink beverages; amino acids for nutritional purposes; and other items
it's not fitness. it's life.

General Information


Serial Number85312360
Word MarkIT'S NOT FITNESS. IT'S LIFE.
Filing DateWednesday, May 4, 2011
Status602 - ABANDONED - FAILURE TO RESPOND OR LATE RESPONSE
Status DateMonday, January 23, 2012
Registration Number0000000
Registration DateNOT AVAILABLE
Mark Drawing4000 - Illustration: Drawing with word(s) / letter(s) / number(s) in Block form
Published for Opposition DateNOT AVAILABLE

Trademark Statements


Goods and Servicesaftershave lotion, shave cream; antiperspirant, personal deodorants; bath salt, bath gel, bubble bath; cosmetics, namely, blusher, rouge, creams, eye make up, eye make up remover, eye shadow, eyebrow pencil, artificial eyelashes, eyeliner, lip gloss, lipstick, facial makeup, foundation, mascara, beauty masks; hair care preparations, namely, shampoo, conditioner, rinse, sprays, dye, lightener, straightening preparation wave lotion, tonic, gels, mousse; nail care products, namely, nail polish, hardener, strengthener, remover; bath body and massage oils; perfumes; bath, body and face powders; skin clarifier; skin lightener; skin toner; wrinkle removing skin preparation; soaps; facial cleaners; toothpaste; non-medicated mouth wash; facial lotion; body lotion; skin cleansers; pumice stones; and other items
Goods and Servicesmulti-vitamin preparations; vitamin enriched water; vitamin fortified beverages; vitamin supplements; vitamins; dietary and nutritional supplements; nutritional drink mix for use as a meal replacement; nutritional energy bars for use as a meal substitute; nutritional shakes for use as a meal substitute; powdered nutritional supplement drink mix; soy protein for use as a nutritional ingredient in various powdered and ready-to-drink beverages; amino acids for nutritional purposes; and other items
Pseudo MarkIT IS NOT FITNESS. IT IS LIFE.

Classification Information


International Class003 - Bleaching preparations and other substances for laundry use; cleaning, polishing, scouring and abrasive preparations; soaps; perfumery, essential oils, cosmetics, hair lotions; dentifrices.
US Class Codes001, 004, 006, 050, 051, 052
Class Status Code6 - Active
Class Status DateTuesday, May 10, 2011
Primary Code003
First Use Anywhere DateNOT AVAILABLE
First Use In Commerce DateNOT AVAILABLE

International Class005 - Pharmaceutical and veterinary preparations; sanitary preparations for medical purposes; dietetic substances adapted for medical use, food for babies; plasters, materials for dressings; material for stopping teeth, dental wax; disinfectants; preparations for destroying vermin; fungicides, herbicides.
US Class Codes006, 018, 044, 046, 051, 052
Class Status Code7 - Inactive - Insufficient fee received
Class Status DateTuesday, May 10, 2011
Primary Code005
First Use Anywhere DateNOT AVAILABLE
First Use In Commerce DateNOT AVAILABLE

Trademark Owner History


Party NameEquinox Holdings, Inc.
Party Type10 - Original Applicant
Legal Entity Type03 - Corporation
AddressNew York, NY 10003

Trademark Events


Event DateEvent Description
Monday, January 23, 2012ABANDONMENT NOTICE MAILED - FAILURE TO RESPOND
Monday, January 23, 2012ABANDONMENT - FAILURE TO RESPOND OR LATE RESPONSE
Monday, June 27, 2011NOTIFICATION OF NON-FINAL ACTION E-MAILED
Monday, June 27, 2011NON-FINAL ACTION E-MAILED
Monday, June 27, 2011NON-FINAL ACTION WRITTEN
Friday, June 24, 2011ASSIGNED TO EXAMINER
Wednesday, May 11, 2011NOTICE OF PSEUDO MARK MAILED
Tuesday, May 10, 2011NEW APPLICATION OFFICE SUPPLIED DATA ENTERED IN TRAM
Saturday, May 7, 2011NEW APPLICATION ENTERED IN TRAM