IT'S NOT FITNESS. IT'S LIFE. Trademark

Trademark Overview


On Wednesday, May 30, 2007, a trademark application was filed for IT'S NOT FITNESS. IT'S LIFE. with the United States Patent and Trademark Office. The USPTO has given the IT'S NOT FITNESS. IT'S LIFE. trademark a serial number of 77193056. The federal status of this trademark filing is PARTIAL SECTION 8 ACCEPTED as of Wednesday, February 27, 2019. This trademark is owned by Equinox Holdings, Inc.. The IT'S NOT FITNESS. IT'S LIFE. trademark is filed in the Paper & Printed Material Products, Advertising, Business and Retail Services, Transportation & Storage Services, Education & Entertainment Services, and Medical & Beauty Services & Agricultural Services categories with the following description:

Physical fitness conditioning classes; providing fitness and exercise facilities; personal training services, namely, strength and conditioning training; health club services, namely, providing instruction and equipment in the field of physical exercise; educational services, namely, conducting courses in the field of health and wellness

[ Arranging Travel Tours ]

[ Newsletters featuring health and fitness for people ]

retail store services featuring clothing, key locks, headphones, swim accessories, swimwear, yoga accessories, bags, flip flops, sandals, hats, heart rate monitors, hair bands, gloves, and other goods

Providing wellness services, namely, personal assessments, personalized routines, maintenance schedules, and counseling; nutritional counseling; physical therapy; health spa services, namely, cosmetic body care services; bodywork therapy; massage
it's not fitness. it's life.

General Information


Serial Number77193056
Word MarkIT'S NOT FITNESS. IT'S LIFE.
Filing DateWednesday, May 30, 2007
Status704 - PARTIAL SECTION 8 ACCEPTED
Status DateWednesday, February 27, 2019
Registration Number3384480
Registration DateTuesday, February 19, 2008
Mark Drawing4000 - Illustration: Drawing with word(s) / letter(s) / number(s) in Block form
Published for Opposition DateTuesday, December 4, 2007

Trademark Statements


Goods and ServicesPhysical fitness conditioning classes; providing fitness and exercise facilities; personal training services, namely, strength and conditioning training; health club services, namely, providing instruction and equipment in the field of physical exercise; educational services, namely, conducting courses in the field of health and wellness
Goods and Services[ Arranging Travel Tours ]
Goods and Services[ Newsletters featuring health and fitness for people ]
Pseudo MarkIT IS NOT FITNESS. IT IS LIFE.
Goods and Servicesretail store services featuring clothing, key locks, headphones, swim accessories, swimwear, yoga accessories, bags, flip flops, sandals, hats, heart rate monitors, hair bands, gloves, and other goods
Goods and ServicesProviding wellness services, namely, personal assessments, personalized routines, maintenance schedules, and counseling; nutritional counseling; physical therapy; health spa services, namely, cosmetic body care services; bodywork therapy; massage

Classification Information


International Class016 - Paper, cardboard and goods made from these materials, not included in other classes; printed matter; bookbinding material; photographs; stationery; adhesives for stationery or household purposes; artists' materials; paint brushes; typewriters and office requisites (except furniture); instructional and teaching material (except apparatus); plastic materials for packaging (not included in other classes); printers' type; printing blocks.
US Class Codes002, 005, 022, 023, 029, 037, 038, 050
Class Status CodeB - Sec. 8 - Class(es) in a Multiple Class registration
Class Status DateWednesday, February 27, 2019
Primary Code016
First Use Anywhere DateTuesday, November 30, 2004
First Use In Commerce DateTuesday, November 30, 2004

International Class035 - Advertising; business management; business administration; office functions.
US Class Codes100, 101, 102
Class Status Code6 - Active
Class Status DateThursday, October 25, 2007
Primary Code035
First Use Anywhere DateTuesday, November 30, 2004
First Use In Commerce DateTuesday, November 30, 2004

International Class039 - Transport; packaging and storage of goods; travel arrangement.
US Class Codes100, 105
Class Status CodeB - Sec. 8 - Class(es) in a Multiple Class registration
Class Status DateWednesday, February 27, 2019
Primary Code039
First Use Anywhere DateTuesday, November 30, 2004
First Use In Commerce DateTuesday, November 30, 2004

International Class041 - Education; providing of training; entertainment; sporting and cultural activities.
US Class Codes100, 101, 107
Class Status Code6 - Active
Class Status DateThursday, October 25, 2007
Primary Code041
First Use Anywhere DateTuesday, November 30, 2004
First Use In Commerce DateTuesday, November 30, 2004

International Class044 - Medical services; veterinary services; hygienic and beauty care for human beings or animals; agriculture, horticulture and forestry services.
US Class Codes100, 101
Class Status Code6 - Active
Class Status DateThursday, October 25, 2007
Primary Code044
First Use Anywhere DateTuesday, November 30, 2004
First Use In Commerce DateTuesday, November 30, 2004

Trademark Owner History


Party NameEquinox Holdings, Inc.
Party Type30 - Original Registrant
Legal Entity Type03 - Corporation
AddressNew York, NY 10003

Party NameEquinox Holdings, Inc.
Party Type20 - Owner at Publication
Legal Entity Type03 - Corporation
AddressNew York, NY 10003

Party NameEquinox Holdings, Inc.
Party Type10 - Original Applicant
Legal Entity Type03 - Corporation
AddressNew York, NY 10003

Trademark Events


Event DateEvent Description
Wednesday, March 20, 2024ASSIGNMENT OF OWNERSHIP NOT UPDATED AUTOMATICALLY
Wednesday, March 13, 2024ASSIGNMENT OF OWNERSHIP NOT UPDATED AUTOMATICALLY
Wednesday, February 27, 2019NOTICE OF ACCEPTANCE OF SEC. 8 - E-MAILED
Wednesday, February 27, 2019REGISTERED - PARTIAL SEC. 8 (6-YR) ACCEPTED
Wednesday, August 15, 2018REGISTERED - SEC. 8 (6-YR) FILED
Monday, February 25, 2019TEAS RESPONSE TO OFFICE ACTION-POST REG RECEIVED
Saturday, August 25, 2018POST REGISTRATION ACTION MAILED - SEC. 8 & 9
Saturday, August 25, 2018CASE ASSIGNED TO POST REGISTRATION PARALEGAL
Wednesday, August 15, 2018TEAS SECTION 8 & 9 RECEIVED
Wednesday, March 22, 2017ASSIGNMENT OF OWNERSHIP NOT UPDATED AUTOMATICALLY
Sunday, February 19, 2017COURTESY REMINDER - SEC. 8 (10-YR)/SEC. 9 E-MAILED
Wednesday, May 13, 2015ATTORNEY/DOM.REP.REVOKED AND/OR APPOINTED
Wednesday, May 13, 2015TEAS REVOKE/APP/CHANGE ADDR OF ATTY/DOM REP RECEIVED
Wednesday, December 10, 2014ASSIGNMENT OF OWNERSHIP NOT UPDATED AUTOMATICALLY
Wednesday, May 15, 2013ASSIGNMENT OF OWNERSHIP NOT UPDATED AUTOMATICALLY
Wednesday, April 17, 2013NOTICE OF ACCEPTANCE OF SEC. 8 & 15 - E-MAILED
Wednesday, April 17, 2013REGISTERED - SEC. 8 (6-YR) ACCEPTED & SEC. 15 ACK.
Friday, April 5, 2013CASE ASSIGNED TO POST REGISTRATION PARALEGAL
Sunday, March 24, 2013TEAS SECTION 8 & 15 RECEIVED
Wednesday, February 13, 2013ASSIGNMENT OF OWNERSHIP NOT UPDATED AUTOMATICALLY
Tuesday, February 19, 2008REGISTERED-PRINCIPAL REGISTER
Tuesday, December 4, 2007PUBLISHED FOR OPPOSITION
Wednesday, November 14, 2007NOTICE OF PUBLICATION
Thursday, November 1, 2007LAW OFFICE PUBLICATION REVIEW COMPLETED
Thursday, November 1, 2007APPROVED FOR PUB - PRINCIPAL REGISTER
Thursday, October 25, 2007TEAS/EMAIL CORRESPONDENCE ENTERED
Wednesday, September 19, 2007CORRESPONDENCE RECEIVED IN LAW OFFICE
Thursday, October 25, 2007ASSIGNED TO LIE
Wednesday, September 19, 2007TEAS RESPONSE TO OFFICE ACTION RECEIVED
Friday, September 7, 2007NOTIFICATION OF NON-FINAL ACTION E-MAILED
Friday, September 7, 2007NON-FINAL ACTION E-MAILED
Friday, September 7, 2007NON-FINAL ACTION WRITTEN
Wednesday, September 5, 2007ASSIGNED TO EXAMINER
Wednesday, June 6, 2007NOTICE OF PSEUDO MARK MAILED
Tuesday, June 5, 2007NEW APPLICATION ENTERED