| Serial Number | 87949723 |
| Word Mark | IT'S NOT CREATIVE UNLESS IT WORKS |
| Filing Date | Tuesday, June 5, 2018 |
| Status | 710 - CANCELLED - SECTION 8 |
| Status Date | Friday, August 15, 2025 |
| Registration Number | 5669439 |
| Registration Date | Tuesday, February 5, 2019 |
| Mark Drawing | 4 - Illustration: Drawing with word(s) / letter(s) / number(s) in Block form |
| Published for Opposition Date | Tuesday, November 20, 2018 |
| Pseudo Mark | IT IS NOT CREATIVE UNLESS IT WORKS |
| Goods and Services | Advertising agency services; Advertising and publicity services, namely, promoting the goods, services, brand identity and commercial information and news of third parties through print, audio, video, digital and on-line medium; Advertising consultation; Advertising, marketing and promotion services; Business marketing consulting services; Development of marketing strategies and concepts; Market research services; Marketing consulting |
| International Class | 035 - Advertising; business management; business administration; office functions. |
| US Class Codes | 100, 101, 102 |
| Class Status Code | 2 - Sec. 8 - Entire Registration |
| Class Status Date | Saturday, August 16, 2025 |
| Primary Code | 035 |
| First Use Anywhere Date | Saturday, December 31, 2016 |
| First Use In Commerce Date | Saturday, December 31, 2016 |
| Party Name | Dentsu McGarry Bowen LLC |
| Party Type | 30 - Original Registrant |
| Legal Entity Type | 16 - Limited Liability Company |
| Address | New York, NY 10001 |
| Party Name | Dentsu McGarry Bowen LLC |
| Party Type | 20 - Owner at Publication |
| Legal Entity Type | 16 - Limited Liability Company |
| Address | New York, NY 10001 |
| Party Name | Dentsu McGarry Bowen LLC |
| Party Type | 10 - Original Applicant |
| Legal Entity Type | 16 - Limited Liability Company |
| Address | New York, NY 10001 |
| Event Date | Event Description |
| Saturday, September 22, 2018 | ASSIGNED TO EXAMINER |
| Friday, June 8, 2018 | NEW APPLICATION ENTERED |
| Tuesday, June 12, 2018 | NEW APPLICATION OFFICE SUPPLIED DATA ENTERED |
| Wednesday, September 26, 2018 | EXAMINERS AMENDMENT E-MAILED |
| Wednesday, September 26, 2018 | NOTIFICATION OF EXAMINERS AMENDMENT E-MAILED |
| Wednesday, October 31, 2018 | NOTIFICATION OF NOTICE OF PUBLICATION E-MAILED |
| Tuesday, November 20, 2018 | OFFICIAL GAZETTE PUBLICATION CONFIRMATION E-MAILED |
| Tuesday, February 5, 2019 | REGISTERED-PRINCIPAL REGISTER |
| Monday, February 5, 2024 | COURTESY REMINDER - SEC. 8 (6-YR) E-MAILED |
| Friday, August 15, 2025 | CANCELLED SEC. 8 (6-YR) |
| Tuesday, November 20, 2018 | PUBLISHED FOR OPPOSITION |
| Wednesday, September 26, 2018 | EXAMINERS AMENDMENT -WRITTEN |
| Wednesday, September 26, 2018 | EXAMINER'S AMENDMENT ENTERED |
| Wednesday, September 26, 2018 | APPROVED FOR PUB - PRINCIPAL REGISTER |
| Monday, October 15, 2018 | ASSIGNED TO LIE |
| Thursday, October 18, 2018 | LAW OFFICE PUBLICATION REVIEW COMPLETED |