IT'S NOT A BAGEL UNLESS IT'S O'BAGEL SINCE 1995 Trademark
Trademark Overview
On Friday, February 6, 2026, a trademark application was filed for IT'S NOT A BAGEL UNLESS IT'S O'BAGEL SINCE 1995 with the United States Patent and Trademark Office. The USPTO has given the IT'S NOT A BAGEL UNLESS IT'S O'BAGEL SINCE 1995 trademark a serial number of 99638882. The federal status of this trademark filing is NON-FINAL ACTION - MAILED as of Thursday, June 18, 2026. This trademark is owned by O'Bagel Franchise LLC. The IT'S NOT A BAGEL UNLESS IT'S O'BAGEL SINCE 1995 trademark is filed in the Restaurant & Hotel Services category with the following description:
Cafe, delicatessen, restaurant and catering services featuring bagels, cream cheese, spreads, salads, appetizing salads, sandwiches, soups and beverages for consumption on and off the premises.
General Information
| Serial Number | 99638882 |
| Word Mark | IT'S NOT A BAGEL UNLESS IT'S O'BAGEL SINCE 1995 |
| Filing Date | Friday, February 6, 2026 |
| Status | 641 - NON-FINAL ACTION - MAILED |
| Status Date | Thursday, June 18, 2026 |
| Registration Number | 0000000 |
| Registration Date | NOT AVAILABLE |
| Mark Drawing | 3 - Illustration: Drawing or design which also includes word(s) / letter(s) / number(s) |
| Published for Opposition Date | NOT AVAILABLE |
Trademark Statements
| Pseudo Mark | IT IS NOT A BAGEL UNLESS IT IS O BAGEL SINCE NINETEEN NINETY FIVE |
| Description of Mark | The mark consists of a stylized cartoon character resembling an oval-shaped figure with human features. The character has a smiling face with expressive eyes, freckles on its cheeks, and is wearing a baseball cap tilted to the side, gloves, and sneakers. The character is depicted in a dynamic walking pose with one hand making a “shaka” or “hang loose” gesture and the other hand clenched in a fist. The design is rendered in black and white with bold outlines against a white background. Across the top of the character are the words in capital letters ITS NOT A BAGEL UNLESS IT'S and below the character the words O'BAGEL and italicized "Since 1995" centered below. |
| Pseudo Mark | IT IS NOT A BAGEL UNLESS IT IS OH BAGEL SINCE ONE NINE NINE FIVE |
| Goods and Services | Cafe, delicatessen, restaurant and catering services featuring bagels, cream cheese, spreads, salads, appetizing salads, sandwiches, soups and beverages for consumption on and off the premises. |
| Pseudo Mark | IT IS NOT A BAGEL UNLESS IT IS O BAGEL SINCE ONE THOUSAND NINE HUNDRED NINETY FIVE |
| Indication of Colors claimed | The color(s) Green and black is/are claimed as a feature of the mark. |
Classification Information
| International Class | 043 - Services for providing food and drink; temporary accommodations. |
| US Class Codes | 100, 101 |
| Class Status Code | 6 - Active |
| Class Status Date | Friday, February 6, 2026 |
| Primary Code | 043 |
| First Use Anywhere Date | Thursday, February 1, 2024 |
| First Use In Commerce Date | Thursday, February 1, 2024 |
Trademark Owner History
| Party Name | O'Bagel Franchise LLC |
| Party Type | 10 - Original Applicant |
| Legal Entity Type | 16 - Limited Liability Company |
| Address | Hoboken, NJ 07030
US |
Trademark Events
| Event Date | Event Description |
| Friday, February 6, 2026 | NEW APPLICATION ENTERED |
| Friday, February 6, 2026 | APPLICATION FILING RECEIPT MAILED |
| Monday, June 8, 2026 | NEW APPLICATION OFFICE SUPPLIED DATA ENTERED |
| Monday, June 8, 2026 | NOTICE OF DESIGN SEARCH CODE E-MAILED |
| Tuesday, June 9, 2026 | ASSIGNED TO EXAMINER |
| Thursday, June 18, 2026 | NON-FINAL ACTION WRITTEN |
| Thursday, June 18, 2026 | NON-FINAL ACTION E-MAILED |
| Thursday, June 18, 2026 | NOTIFICATION OF NON-FINAL ACTION E-MAILED |
