IT'S NEVER TOO LATE TO PIVOT Trademark
Trademark Overview
On Thursday, May 1, 2025, a trademark application was filed for IT'S NEVER TOO LATE TO PIVOT with the United States Patent and Trademark Office. The USPTO has given the IT'S NEVER TOO LATE TO PIVOT trademark a serial number of 99166114. The federal status of this trademark filing is PUBLICATION/ISSUE REVIEW COMPLETE as of Tuesday, October 28, 2025. This trademark is owned by Pivot Performance Energy LLC. The IT'S NEVER TOO LATE TO PIVOT trademark is filed in the Light Beverage Products category with the following description:
Energy drinks, not containing alcohol
General Information
| Serial Number | 99166114 |
| Word Mark | IT'S NEVER TOO LATE TO PIVOT |
| Filing Date | Thursday, May 1, 2025 |
| Status | 681 - PUBLICATION/ISSUE REVIEW COMPLETE |
| Status Date | Tuesday, October 28, 2025 |
| Registration Number | 0000000 |
| Registration Date | NOT AVAILABLE |
| Mark Drawing | 4 - Illustration: Drawing with word(s) / letter(s) / number(s) in Block form |
| Published for Opposition Date | Tuesday, November 18, 2025 |
Trademark Statements
| Goods and Services | Energy drinks, not containing alcohol |
| Pseudo Mark | IT IS NEVER TOO LATE TO PIVOT |
Classification Information
| International Class | 032 - Beers; mineral and aerated waters and other nonalcoholic drinks; fruit drinks and fruit juices; syrups and other preparations for making beverages. |
| US Class Codes | 045, 046, 048 |
| Class Status Code | 6 - Active |
| Class Status Date | Thursday, May 1, 2025 |
| Primary Code | 032 |
| First Use Anywhere Date | Thursday, June 26, 2025 |
| First Use In Commerce Date | Thursday, June 26, 2025 |
Trademark Owner History
| Party Name | Pivot Performance Energy LLC |
| Party Type | 10 - Original Applicant |
| Legal Entity Type | 16 - Limited Liability Company |
| Address | Sheridan, WY 82801 |
Trademark Events
| Event Date | Event Description |
| Thursday, May 1, 2025 | NEW APPLICATION ENTERED |
| Thursday, May 1, 2025 | APPLICATION FILING RECEIPT MAILED |
| Wednesday, September 10, 2025 | NEW APPLICATION OFFICE SUPPLIED DATA ENTERED |
| Saturday, September 20, 2025 | ASSIGNED TO EXAMINER |
| Saturday, September 20, 2025 | SUSPENSION LETTER WRITTEN |
| Saturday, September 20, 2025 | LETTER OF SUSPENSION E-MAILED |
| Saturday, September 20, 2025 | NOTIFICATION OF LETTER OF SUSPENSION E-MAILED |
| Monday, October 6, 2025 | TEAS RESPONSE TO SUSPENSION INQUIRY RECEIVED |
| Monday, October 6, 2025 | TEAS AMENDMENT OF USE RECEIVED |
| Monday, October 6, 2025 | USE AMENDMENT FILED |
| Monday, October 6, 2025 | AMENDMENT TO USE PROCESSING COMPLETE |
| Saturday, October 18, 2025 | USE AMENDMENT ACCEPTED |
| Saturday, October 18, 2025 | APPROVED FOR PUB - PRINCIPAL REGISTER |
