IT'S MORE THAN A TOY. IT'S VTECH. Trademark

Trademark Overview


On Friday, December 6, 2024, a trademark application was filed for IT'S MORE THAN A TOY. IT'S VTECH. with the United States Patent and Trademark Office. The USPTO has given the IT'S MORE THAN A TOY. IT'S VTECH. trademark a serial number of 98889847. The federal status of this trademark filing is FIRST EXTENSION - GRANTED as of Monday, March 16, 2026. This trademark is owned by VTech Holdings Limited. The IT'S MORE THAN A TOY. IT'S VTECH. trademark is filed in the Computer & Software Products & Electrical & Scientific Products and Toys & Sporting Goods Products categories with the following description:

Children's educational toys for developing fine motor, cognitive, counting and math, reading, speech, alphabet recognition and usage, and music skills suitable for infant, preschool, and elementary school children skills; Hand-held units for playing video games; Hand-held consoles for playing video games; Hand-held units for playing electronic games; Children's multiple activity toys; Video game consoles; Electronic educational game machines for children; Handheld game consoles; Educational toys for teaching and testing knowledge relating to fine motor, cognitive, counting and math, reading, speech, alphabet recognition and usage, and music skills suitable for infant, preschool, and elementary school children; Infant development toys; Video gaming consoles for playing computer games

Downloadable children's educational computer applications; Recorded computer game programs; Recorded computer game software; Downloadable computer game software; Computer game programmes downloadable via the Internet; Handheld computers; Computer game software downloadable from a global computer network; Recorded children's educational software; Downloadable children's educational tablet applications; Recorded children's educational computer applications; Downloadable children's educational software; Computer game cartridges; Downloadable computer game programs; Downloadable children's interactive educational books
it's more than a toy. it's vtech.

General Information


Serial Number98889847
Word MarkIT'S MORE THAN A TOY. IT'S VTECH.
Filing DateFriday, December 6, 2024
Status730 - FIRST EXTENSION - GRANTED
Status DateMonday, March 16, 2026
Registration Number0000000
Registration DateNOT AVAILABLE
Mark Drawing4 - Illustration: Drawing with word(s) / letter(s) / number(s) in Block form
Published for Opposition DateTuesday, July 22, 2025

Trademark Statements


Goods and ServicesChildren's educational toys for developing fine motor, cognitive, counting and math, reading, speech, alphabet recognition and usage, and music skills suitable for infant, preschool, and elementary school children skills; Hand-held units for playing video games; Hand-held consoles for playing video games; Hand-held units for playing electronic games; Children's multiple activity toys; Video game consoles; Electronic educational game machines for children; Handheld game consoles; Educational toys for teaching and testing knowledge relating to fine motor, cognitive, counting and math, reading, speech, alphabet recognition and usage, and music skills suitable for infant, preschool, and elementary school children; Infant development toys; Video gaming consoles for playing computer games
Pseudo MarkIT IS MORE THAN A TOY IT IS VTECH
Goods and ServicesDownloadable children's educational computer applications; Recorded computer game programs; Recorded computer game software; Downloadable computer game software; Computer game programmes downloadable via the Internet; Handheld computers; Computer game software downloadable from a global computer network; Recorded children's educational software; Downloadable children's educational tablet applications; Recorded children's educational computer applications; Downloadable children's educational software; Computer game cartridges; Downloadable computer game programs; Downloadable children's interactive educational books

Classification Information


International Class009 - Scientific, nautical, surveying, photographic, cinematographic, optical, weighing, measuring, signalling, checking (supervision), life-saving and teaching apparatus and instruments; apparatus and instruments for conducting, switching, transforming, accumulating, regulating or controlling electricity; apparatus for recording, transmission or reproduction of sound or images; magnetic data carriers, recording discs; automatic vending machines and mechanisms for coin operated apparatus; cash registers, calculating machines, data processing equipment and computers; fire extinguishing apparatus.
US Class Codes021, 023, 026, 036, 038
Class Status Code6 - Active
Class Status DateFriday, December 6, 2024
Primary Code009
First Use Anywhere DateNOT AVAILABLE
First Use In Commerce DateNOT AVAILABLE

International Class028 - Games and playthings; gymnastic and sporting articles not included in other classes; decorations for Christmas trees.
US Class Codes022, 023, 038, 050
Class Status Code6 - Active
Class Status DateFriday, December 6, 2024
Primary Code028
First Use Anywhere DateNOT AVAILABLE
First Use In Commerce DateNOT AVAILABLE

Trademark Owner History


Party NameVTech Holdings Limited
Party Type20 - Owner at Publication
Legal Entity Type03 - Corporation
AddressNew Territories
BM

Party NameVTech Holdings Limited
Party Type10 - Original Applicant
Legal Entity Type03 - Corporation
AddressNew Territories
BM

Trademark Events


Event DateEvent Description
Friday, December 6, 2024NEW APPLICATION ENTERED
Friday, December 6, 2024APPLICATION FILING RECEIPT MAILED
Monday, May 19, 2025NEW APPLICATION OFFICE SUPPLIED DATA ENTERED
Tuesday, May 27, 2025ASSIGNED TO EXAMINER
Monday, June 2, 2025NON-FINAL ACTION WRITTEN
Monday, June 2, 2025NON-FINAL ACTION E-MAILED
Monday, June 2, 2025NOTIFICATION OF NON-FINAL ACTION E-MAILED
Thursday, June 12, 2025TEAS RESPONSE TO OFFICE ACTION RECEIVED
Thursday, June 12, 2025CORRESPONDENCE RECEIVED IN LAW OFFICE
Thursday, June 12, 2025TEAS/EMAIL CORRESPONDENCE ENTERED
Tuesday, June 17, 2025APPROVED FOR PUB - PRINCIPAL REGISTER
Wednesday, July 16, 2025NOTIFICATION OF NOTICE OF PUBLICATION E-MAILED
Tuesday, July 22, 2025PUBLISHED FOR OPPOSITION
Tuesday, July 22, 2025OFFICIAL GAZETTE PUBLICATION CONFIRMATION E-MAILED
Tuesday, September 16, 2025NOA E-MAILED - SOU REQUIRED FROM APPLICANT
Monday, March 16, 2026SOU TEAS EXTENSION RECEIVED
Monday, March 16, 2026SOU EXTENSION 1 FILED
Monday, March 16, 2026SOU EXTENSION 1 GRANTED
Tuesday, March 17, 2026NOTICE OF APPROVAL OF EXTENSION REQUEST E-MAILED