IT'S LITERALLY MAGIC Trademark

Trademark Overview


On Wednesday, November 16, 2022, a trademark application was filed for IT'S LITERALLY MAGIC with the United States Patent and Trademark Office. The USPTO has given the IT'S LITERALLY MAGIC trademark a serial number of 97679878. The federal status of this trademark filing is REGISTERED as of Tuesday, October 28, 2025. This trademark is owned by Dose of Colors, Inc.. The IT'S LITERALLY MAGIC trademark is filed in the Cosmetics & Cleaning Products category with the following description:

Lipstick; Lip gloss; Lip glosses; Eyes make-up; Face glitter; Facial make-up; Facial make-up, namely, glitter sticks for the eyes, cheeks and lips
it's literally magic

General Information


Serial Number97679878
Word MarkIT'S LITERALLY MAGIC
Filing DateWednesday, November 16, 2022
Status700 - REGISTERED
Status DateTuesday, October 28, 2025
Registration Number8005401
Registration DateTuesday, October 28, 2025
Mark Drawing4 - Illustration: Drawing with word(s) / letter(s) / number(s) in Block form
Published for Opposition DateTuesday, August 29, 2023

Trademark Statements


Goods and ServicesLipstick; Lip gloss; Lip glosses; Eyes make-up; Face glitter; Facial make-up; Facial make-up, namely, glitter sticks for the eyes, cheeks and lips
Pseudo MarkIT IS LITERALLY MAGIC

Classification Information


International Class003 - Bleaching preparations and other substances for laundry use; cleaning, polishing, scouring and abrasive preparations; soaps; perfumery, essential oils, cosmetics, hair lotions; dentifrices.
US Class Codes001, 004, 006, 050, 051, 052
Class Status Code6 - Active
Class Status DateWednesday, December 7, 2022
Primary Code003
First Use Anywhere DateWednesday, January 1, 2025
First Use In Commerce DateWednesday, January 1, 2025

Trademark Owner History


Party NameDose of Colors, Inc.
Party Type30 - Original Registrant
Legal Entity Type03 - Corporation
AddressBurbank, CA 91505

Party NameDose of Colors, Inc.
Party Type20 - Owner at Publication
Legal Entity Type03 - Corporation
AddressBurbank, CA 91505

Party NameDose of Colors, Inc.
Party Type10 - Original Applicant
Legal Entity Type03 - Corporation
AddressBurbank, CA 91505

Trademark Events


Event DateEvent Description
Saturday, November 19, 2022NEW APPLICATION ENTERED
Wednesday, December 7, 2022NEW APPLICATION OFFICE SUPPLIED DATA ENTERED
Wednesday, July 26, 2023ASSIGNED TO EXAMINER
Wednesday, July 26, 2023APPROVED FOR PUB - PRINCIPAL REGISTER
Wednesday, August 9, 2023NOTIFICATION OF NOTICE OF PUBLICATION E-MAILED
Tuesday, August 29, 2023PUBLISHED FOR OPPOSITION
Tuesday, August 29, 2023OFFICIAL GAZETTE PUBLICATION CONFIRMATION E-MAILED
Tuesday, October 24, 2023NOA E-MAILED - SOU REQUIRED FROM APPLICANT
Tuesday, April 16, 2024SOU TEAS EXTENSION RECEIVED
Tuesday, April 16, 2024SOU EXTENSION 1 FILED
Tuesday, April 16, 2024SOU EXTENSION 1 GRANTED
Wednesday, April 17, 2024NOTICE OF APPROVAL OF EXTENSION REQUEST E-MAILED
Wednesday, October 23, 2024SOU TEAS EXTENSION RECEIVED
Wednesday, October 23, 2024SOU EXTENSION 2 FILED
Wednesday, October 23, 2024SOU EXTENSION 2 GRANTED
Wednesday, October 23, 2024NOTICE OF APPROVAL OF EXTENSION REQUEST E-MAILED
Tuesday, April 8, 2025TEAS STATEMENT OF USE RECEIVED
Saturday, July 26, 2025CASE ASSIGNED TO INTENT TO USE PARALEGAL
Tuesday, April 8, 2025USE AMENDMENT FILED
Saturday, July 26, 2025STATEMENT OF USE PROCESSING COMPLETE
Friday, August 29, 2025SU - NON-FINAL ACTION - WRITTEN
Friday, August 29, 2025NON-FINAL ACTION E-MAILED
Friday, August 29, 2025NOTIFICATION OF NON-FINAL ACTION E-MAILED
Friday, August 29, 2025TEAS RESPONSE TO OFFICE ACTION RECEIVED
Thursday, September 4, 2025ASSIGNED TO LIE
Thursday, September 4, 2025CORRESPONDENCE RECEIVED IN LAW OFFICE
Thursday, September 4, 2025TEAS/EMAIL CORRESPONDENCE ENTERED
Friday, October 3, 2025ALLOWED PRINCIPAL REGISTER - SOU ACCEPTED
Friday, October 3, 2025NOTICE OF ACCEPTANCE OF STATEMENT OF USE E-MAILED
Tuesday, October 28, 2025REGISTERED-PRINCIPAL REGISTER
Tuesday, October 28, 2025NOTICE OF REGISTRATION CONFIRMATION EMAILED