IT'S IN OUR NATURE Trademark

Trademark Overview


On Thursday, December 19, 2024, a trademark application was filed for IT'S IN OUR NATURE with the United States Patent and Trademark Office. The USPTO has given the IT'S IN OUR NATURE trademark a serial number of 98913224. The federal status of this trademark filing is APPROVED FOR PUBLICATION as of Tuesday, June 10, 2025. This trademark is owned by California Rice Commision. The IT'S IN OUR NATURE trademark is filed in the Staple Food Products, Advertising, Business and Retail Services, Computer & Software Products & Electrical & Scientific Products, Paper & Printed Material Products, Education & Entertainment Services, and Restaurant & Hotel Services categories with the following description:

California-grown rice; Rice produced in the state of California

Providing information and news in the field of current events about the California rice industry, rice production in California, regulatory oversight of and programs to improve water and air quality in the California rice-growing region, the environmental, wildlife conservation, economic benefits and impact of the California rice industry, and the quality and nutritional value of California rice; Providing a website featuring blogs about the California rice industry, rice production in California, regulatory oversight of and programs to improve water and air quality in the California rice-growing region, the environmental, wildlife conservation, and economic benefits and impact of the California rice industry, and the quality and nutritional value of California rice

Downloadable electronic publications, namely, newsletters, reports, articles, statements, brochures, and infographics featuring information about the California rice industry, rice production in California, regulatory oversight of and programs to improve water and air quality in the California rice-growing region, the environmental, wildlife conservation, and economic benefits and impact of the California rice industry, and conservation programs on California ricelands

Printed publications, namely, newsletters, reports, articles, statements, brochures, and infographics featuring information about the California rice industry, rice production in California, regulatory oversight of and programs to improve water and air quality in the California rice-growing region, the environmental, wildlife conservation, and economic benefits and impact of the California rice industry, and conservation programs on California ricelands

Promoting the business or commercial interests of the California rice industry and all California rice growers and handlers provided by a California state statutorily-created membership organization; Promoting the interests of the California rice industry and all California rice growers and handlers by means of public advocacy; Promoting the interests of the California rice industry and all California rice growers and handlers through national and international programs, advertising, marketing, education and all public communication means to increase public awareness of California-grown rice, the quality and nutritional value of California rice, the environmental, wildlife conservation, and economic benefits and impact of the California rice industry, to grow, expand, and create new markets for California-grown rice, and to pursue and promote industry-funded research to further improve the production, milling, and quality of California-grown rice; Promoting public interest and awarenes...

Providing a website featuring information in the field of recipes for and cooking with, rice
it's in our nature

General Information


Serial Number98913224
Word MarkIT'S IN OUR NATURE
Filing DateThursday, December 19, 2024
Status680 - APPROVED FOR PUBLICATION
Status DateTuesday, June 10, 2025
Registration Number0000000
Registration DateNOT AVAILABLE
Mark Drawing4 - Illustration: Drawing with word(s) / letter(s) / number(s) in Block form
Published for Opposition DateNOT AVAILABLE

Trademark Statements


Goods and ServicesCalifornia-grown rice; Rice produced in the state of California
Goods and ServicesProviding information and news in the field of current events about the California rice industry, rice production in California, regulatory oversight of and programs to improve water and air quality in the California rice-growing region, the environmental, wildlife conservation, economic benefits and impact of the California rice industry, and the quality and nutritional value of California rice; Providing a website featuring blogs about the California rice industry, rice production in California, regulatory oversight of and programs to improve water and air quality in the California rice-growing region, the environmental, wildlife conservation, and economic benefits and impact of the California rice industry, and the quality and nutritional value of California rice
Goods and ServicesDownloadable electronic publications, namely, newsletters, reports, articles, statements, brochures, and infographics featuring information about the California rice industry, rice production in California, regulatory oversight of and programs to improve water and air quality in the California rice-growing region, the environmental, wildlife conservation, and economic benefits and impact of the California rice industry, and conservation programs on California ricelands
Goods and ServicesPrinted publications, namely, newsletters, reports, articles, statements, brochures, and infographics featuring information about the California rice industry, rice production in California, regulatory oversight of and programs to improve water and air quality in the California rice-growing region, the environmental, wildlife conservation, and economic benefits and impact of the California rice industry, and conservation programs on California ricelands
Pseudo MarkIT IS IN OUR NATURE
Goods and ServicesPromoting the business or commercial interests of the California rice industry and all California rice growers and handlers provided by a California state statutorily-created membership organization; Promoting the interests of the California rice industry and all California rice growers and handlers by means of public advocacy; Promoting the interests of the California rice industry and all California rice growers and handlers through national and international programs, advertising, marketing, education and all public communication means to increase public awareness of California-grown rice, the quality and nutritional value of California rice, the environmental, wildlife conservation, and economic benefits and impact of the California rice industry, to grow, expand, and create new markets for California-grown rice, and to pursue and promote industry-funded research to further improve the production, milling, and quality of California-grown rice; Promoting public interest and awareness of California-grown rice, the quality and nutritional value of California rice, the environmental, wildlife conservation, and economic benefits and impact of the California rice industry through national and international programs, advertising, marketing, education and all public communication means; Promoting collaboration within the scientific, research and rice-growing communities to achieve advances in the field of rice production and milling
Goods and ServicesProviding a website featuring information in the field of recipes for and cooking with, rice

Classification Information


International Class030 - Coffee, tea, cocoa, sugar, rice, tapioca, sago, artificial coffee; flour and preparations made from cereals, bread, pastry and confectionery, ices; honey, treacle; yeast, baking powder; salt, mustard; vinegar, sauces (condiments); spices; ice.
US Class Codes046
Class Status Code6 - Active
Class Status DateThursday, December 19, 2024
Primary Code030
First Use Anywhere DateNOT AVAILABLE
First Use In Commerce DateNOT AVAILABLE

International Class035 - Advertising; business management; business administration; office functions.
US Class Codes100, 101, 102
Class Status Code6 - Active
Class Status DateThursday, December 19, 2024
Primary Code035
First Use Anywhere DateNOT AVAILABLE
First Use In Commerce DateNOT AVAILABLE

International Class009 - Scientific, nautical, surveying, photographic, cinematographic, optical, weighing, measuring, signalling, checking (supervision), life-saving and teaching apparatus and instruments; apparatus and instruments for conducting, switching, transforming, accumulating, regulating or controlling electricity; apparatus for recording, transmission or reproduction of sound or images; magnetic data carriers, recording discs; automatic vending machines and mechanisms for coin operated apparatus; cash registers, calculating machines, data processing equipment and computers; fire extinguishing apparatus.
US Class Codes021, 023, 026, 036, 038
Class Status Code6 - Active
Class Status DateThursday, December 19, 2024
Primary Code009
First Use Anywhere DateNOT AVAILABLE
First Use In Commerce DateNOT AVAILABLE

International Class016 - Paper, cardboard and goods made from these materials, not included in other classes; printed matter; bookbinding material; photographs; stationery; adhesives for stationery or household purposes; artists' materials; paint brushes; typewriters and office requisites (except furniture); instructional and teaching material (except apparatus); plastic materials for packaging (not included in other classes); printers' type; printing blocks.
US Class Codes002, 005, 022, 023, 029, 037, 038, 050
Class Status Code6 - Active
Class Status DateThursday, December 19, 2024
Primary Code016
First Use Anywhere DateNOT AVAILABLE
First Use In Commerce DateNOT AVAILABLE

International Class041 - Education; providing of training; entertainment; sporting and cultural activities.
US Class Codes100, 101, 107
Class Status Code6 - Active
Class Status DateThursday, December 19, 2024
Primary Code041
First Use Anywhere DateNOT AVAILABLE
First Use In Commerce DateNOT AVAILABLE

International Class043 - Services for providing food and drink; temporary accommodations.
US Class Codes100, 101
Class Status Code6 - Active
Class Status DateThursday, December 19, 2024
Primary Code043
First Use Anywhere DateNOT AVAILABLE
First Use In Commerce DateNOT AVAILABLE

Trademark Owner History


Party NameCalifornia Rice Commision
Party Type10 - Original Applicant
Legal Entity Type14 - State Agency
AddressSacramentao, CA 95814

Trademark Events


Event DateEvent Description
Thursday, December 19, 2024NEW APPLICATION ENTERED
Tuesday, May 27, 2025NEW APPLICATION OFFICE SUPPLIED DATA ENTERED
Tuesday, June 10, 2025EXAMINERS AMENDMENT E-MAILED
Tuesday, June 10, 2025EXAMINER'S AMENDMENT ENTERED
Tuesday, June 10, 2025NOTIFICATION OF EXAMINERS AMENDMENT E-MAILED
Tuesday, June 10, 2025EXAMINERS AMENDMENT -WRITTEN
Tuesday, June 10, 2025APPROVED FOR PUB - PRINCIPAL REGISTER
Friday, June 6, 2025ASSIGNED TO EXAMINER