IT'S HOW YOU PLAY Trademark
Trademark Overview
On Wednesday, April 10, 2002, a trademark application was filed for IT'S HOW YOU PLAY with the United States Patent and Trademark Office. The USPTO has given the IT'S HOW YOU PLAY trademark a serial number of 78120721. The federal status of this trademark filing is CANCELLED - SECTION 8 as of Friday, November 5, 2010. This trademark is owned by MATTEL, INC.. The IT'S HOW YOU PLAY trademark is filed in the Toys & Sporting Goods Products category with the following description:
TOYS, NAMELY, ELECTRONIC HAND-HELD GAMES, PARLOR GAMES AND BOARD GAMES
General Information
| Serial Number | 78120721 |
| Word Mark | IT'S HOW YOU PLAY |
| Filing Date | Wednesday, April 10, 2002 |
| Status | 710 - CANCELLED - SECTION 8 |
| Status Date | Friday, November 5, 2010 |
| Registration Number | 2828541 |
| Registration Date | Tuesday, March 30, 2004 |
| Mark Drawing | 1000 - Typeset: Word(s) / letter(s) / number(s) |
| Published for Opposition Date | Tuesday, April 1, 2003 |
Trademark Statements
| Goods and Services | TOYS, NAMELY, ELECTRONIC HAND-HELD GAMES, PARLOR GAMES AND BOARD GAMES |
| Pseudo Mark | IT IS HOW YOU PLAY |
Classification Information
| International Class | 028 - Games and playthings; gymnastic and sporting articles not included in other classes; decorations for Christmas trees. |
| US Class Codes | 022, 023, 038, 050 |
| Class Status Code | 2 - Sec. 8 - Entire Registration |
| Class Status Date | Friday, November 5, 2010 |
| Primary Code | 028 |
| First Use Anywhere Date | Friday, May 31, 2002 |
| First Use In Commerce Date | Friday, May 31, 2002 |
Trademark Owner History
| Party Name | MATTEL, INC. |
| Party Type | 30 - Original Registrant |
| Legal Entity Type | 03 - Corporation |
| Address | EL SEGUNDO, CA 902455012 |
| Party Name | MATTEL, INC. |
| Party Type | 20 - Owner at Publication |
| Legal Entity Type | 03 - Corporation |
| Address | EL SEGUNDO, CA 902455012 |
| Party Name | MATTEL, INC. |
| Party Type | 10 - Original Applicant |
| Legal Entity Type | 03 - Corporation |
| Address | EL SEGUNDO, CA 902455012 |
Trademark Events
| Event Date | Event Description |
| Friday, November 5, 2010 | CANCELLED SEC. 8 (6-YR) |
| Tuesday, March 30, 2004 | REGISTERED-PRINCIPAL REGISTER |
| Friday, January 30, 2004 | ALLOWED PRINCIPAL REGISTER - SOU ACCEPTED |
| Tuesday, January 27, 2004 | ASSIGNED TO EXAMINER |
| Friday, January 23, 2004 | CASE FILE IN TICRS |
| Monday, December 8, 2003 | STATEMENT OF USE PROCESSING COMPLETE |
| Monday, December 8, 2003 | USE AMENDMENT FILED |
| Monday, December 8, 2003 | PAPER RECEIVED |
| Monday, January 27, 2003 | PAPER RECEIVED |
| Tuesday, June 24, 2003 | NOA MAILED - SOU REQUIRED FROM APPLICANT |
| Tuesday, April 1, 2003 | PUBLISHED FOR OPPOSITION |
| Wednesday, March 12, 2003 | NOTICE OF PUBLICATION |
| Monday, February 3, 2003 | APPROVED FOR PUB - PRINCIPAL REGISTER |
| Monday, January 27, 2003 | CORRESPONDENCE RECEIVED IN LAW OFFICE |
| Friday, October 18, 2002 | ASSIGNED TO EXAMINER |
| Monday, July 29, 2002 | NON-FINAL ACTION MAILED |
| Thursday, July 25, 2002 | ASSIGNED TO EXAMINER |
