IT'S HOW YOU PLAY Trademark

Trademark Overview


On Tuesday, February 23, 2010, a trademark application was filed for IT'S HOW YOU PLAY with the United States Patent and Trademark Office. The USPTO has given the IT'S HOW YOU PLAY trademark a serial number of 77943026. The federal status of this trademark filing is ABANDONED - NO STATEMENT OF USE FILED as of Monday, April 2, 2012. This trademark is owned by MATTEL, INC.. The IT'S HOW YOU PLAY trademark is filed in the Toys & Sporting Goods Products category with the following description:

TOYS, GAMES AND PLAYTHINGS, NAMELY, HAND HELD UNITS FOR PLAYING ELECTRONIC GAMES OTHER THAN THOSE ADAPTED FOR USE WITH AN EXTERNAL DISPLAY SCREEN OR MONITOR
it's how you play

General Information


Serial Number77943026
Word MarkIT'S HOW YOU PLAY
Filing DateTuesday, February 23, 2010
Status606 - ABANDONED - NO STATEMENT OF USE FILED
Status DateMonday, April 2, 2012
Registration Number0000000
Registration DateNOT AVAILABLE
Mark Drawing4000 - Illustration: Drawing with word(s) / letter(s) / number(s) in Block form
Published for Opposition DateTuesday, January 4, 2011

Trademark Statements


Goods and ServicesTOYS, GAMES AND PLAYTHINGS, NAMELY, HAND HELD UNITS FOR PLAYING ELECTRONIC GAMES OTHER THAN THOSE ADAPTED FOR USE WITH AN EXTERNAL DISPLAY SCREEN OR MONITOR
Pseudo MarkIT IS HOW YOU PLAY

Classification Information


International Class028 - Games and playthings; gymnastic and sporting articles not included in other classes; decorations for Christmas trees.
US Class Codes022, 023, 038, 050
Class Status Code6 - Active
Class Status DateTuesday, March 2, 2010
Primary Code028
First Use Anywhere DateNOT AVAILABLE
First Use In Commerce DateNOT AVAILABLE

Trademark Owner History


Party NameMATTEL, INC.
Party Type20 - Owner at Publication
Legal Entity Type03 - Corporation
AddressEL SEGUNDO, CA 90245

Party NameMATTEL, INC.
Party Type10 - Original Applicant
Legal Entity Type03 - Corporation
AddressEL SEGUNDO, CA 90245

Trademark Events


Event DateEvent Description
Monday, April 2, 2012ABANDONMENT NOTICE MAILED - NO USE STATEMENT FILED
Monday, April 2, 2012ABANDONMENT - NO USE STATEMENT FILED
Wednesday, August 17, 2011NOTICE OF APPROVAL OF EXTENSION REQUEST MAILED
Tuesday, August 16, 2011EXTENSION 1 GRANTED
Thursday, August 4, 2011EXTENSION 1 FILED
Tuesday, August 16, 2011CASE ASSIGNED TO INTENT TO USE PARALEGAL
Thursday, August 4, 2011TEAS EXTENSION RECEIVED
Tuesday, March 1, 2011NOA MAILED - SOU REQUIRED FROM APPLICANT
Tuesday, January 4, 2011PUBLISHED FOR OPPOSITION
Wednesday, December 15, 2010NOTICE OF PUBLICATION
Wednesday, December 1, 2010LAW OFFICE PUBLICATION REVIEW COMPLETED
Tuesday, November 30, 2010APPROVED FOR PUB - PRINCIPAL REGISTER
Tuesday, November 30, 2010TEAS/EMAIL CORRESPONDENCE ENTERED
Tuesday, November 30, 2010CORRESPONDENCE RECEIVED IN LAW OFFICE
Tuesday, November 30, 2010ASSIGNED TO LIE
Tuesday, November 16, 2010TEAS RESPONSE TO OFFICE ACTION RECEIVED
Thursday, May 27, 2010NON-FINAL ACTION MAILED
Wednesday, May 26, 2010NON-FINAL ACTION WRITTEN
Wednesday, May 26, 2010ASSIGNED TO EXAMINER
Wednesday, March 3, 2010NOTICE OF PSEUDO MARK MAILED
Tuesday, March 2, 2010NEW APPLICATION OFFICE SUPPLIED DATA ENTERED IN TRAM
Friday, February 26, 2010NEW APPLICATION ENTERED IN TRAM