IT'S HIP TO EAT SQUARE! Trademark
Trademark Overview
On Friday, August 25, 2023, a trademark application was filed for IT'S HIP TO EAT SQUARE! with the United States Patent and Trademark Office. The USPTO has given the IT'S HIP TO EAT SQUARE! trademark a serial number of 98151190. The federal status of this trademark filing is REGISTERED as of Tuesday, July 22, 2025. This trademark is owned by La Preferida, Inc.. The IT'S HIP TO EAT SQUARE! trademark is filed in the Staple Food Products category with the following description:
Sauces
General Information
| Serial Number | 98151190 |
| Word Mark | IT'S HIP TO EAT SQUARE! |
| Filing Date | Friday, August 25, 2023 |
| Status | 700 - REGISTERED |
| Status Date | Tuesday, July 22, 2025 |
| Registration Number | 7870400 |
| Registration Date | Tuesday, July 22, 2025 |
| Mark Drawing | 4 - Illustration: Drawing with word(s) / letter(s) / number(s) in Block form |
| Published for Opposition Date | Tuesday, May 28, 2024 |
Trademark Statements
| Goods and Services | Sauces |
| Pseudo Mark | IT IS HIP TO EAT SQUARE |
Classification Information
| International Class | 030 - Coffee, tea, cocoa, sugar, rice, tapioca, sago, artificial coffee; flour and preparations made from cereals, bread, pastry and confectionery, ices; honey, treacle; yeast, baking powder; salt, mustard; vinegar, sauces (condiments); spices; ice. |
| US Class Codes | 046 |
| Class Status Code | 6 - Active |
| Class Status Date | Tuesday, September 26, 2023 |
| Primary Code | 030 |
| First Use Anywhere Date | Sunday, October 31, 2021 |
| First Use In Commerce Date | Sunday, October 31, 2021 |
Trademark Owner History
| Party Name | La Preferida, Inc. |
| Party Type | 30 - Original Registrant |
| Legal Entity Type | 03 - Corporation |
| Address | Chicago, IL 60632 |
| Party Name | La Preferida, Inc. |
| Party Type | 20 - Owner at Publication |
| Legal Entity Type | 03 - Corporation |
| Address | Chicago, IL 60632 |
| Party Name | La Preferida, Inc. |
| Party Type | 10 - Original Applicant |
| Legal Entity Type | 03 - Corporation |
| Address | Chicago, IL 60632 |
Trademark Events
| Event Date | Event Description |
| Tuesday, August 29, 2023 | NEW APPLICATION ENTERED |
| Tuesday, September 26, 2023 | NEW APPLICATION OFFICE SUPPLIED DATA ENTERED |
| Tuesday, April 23, 2024 | APPROVED FOR PUB - PRINCIPAL REGISTER |
| Monday, April 22, 2024 | ASSIGNED TO EXAMINER |
| Wednesday, May 8, 2024 | NOTIFICATION OF NOTICE OF PUBLICATION E-MAILED |
| Tuesday, May 28, 2024 | PUBLISHED FOR OPPOSITION |
| Tuesday, July 23, 2024 | NOA E-MAILED - SOU REQUIRED FROM APPLICANT |
| Tuesday, May 28, 2024 | OFFICIAL GAZETTE PUBLICATION CONFIRMATION E-MAILED |
| Friday, December 13, 2024 | NOTICE OF ALLOWANCE CANCELLED |
| Friday, December 13, 2024 | TEAS POST PUBLICATION AMENDMENT RECEIVED |
| Monday, June 30, 2025 | CASE ASSIGNED TO INTENT TO USE PARALEGAL |
| Monday, June 30, 2025 | APPLICANT/CORRESPONDENCE CHANGES (NON-RESPONSIVE) ENTERED |
| Tuesday, July 22, 2025 | NOTICE OF REGISTRATION CONFIRMATION EMAILED |
| Tuesday, July 22, 2025 | REGISTERED-PRINCIPAL REGISTER |
| Wednesday, April 9, 2025 | ASSIGNED TO EXAMINER |
| Monday, June 30, 2025 | 1(B) BASIS DELETED; PROCEED TO REGISTRATION |
