IT'S GOOD, TRULY! Trademark
Trademark Overview
On Thursday, August 14, 2025, a trademark application was filed for IT'S GOOD, TRULY! with the United States Patent and Trademark Office. The USPTO has given the IT'S GOOD, TRULY! trademark a serial number of 99338252. The federal status of this trademark filing is NON-FINAL ACTION - MAILED as of Tuesday, January 6, 2026. This trademark is owned by HELLO WATER LLC. The IT'S GOOD, TRULY! trademark is filed in the Light Beverage Products category with the following description:
Drinking water; Purified drinking water
General Information
| Serial Number | 99338252 |
| Word Mark | IT'S GOOD, TRULY! |
| Filing Date | Thursday, August 14, 2025 |
| Status | 641 - NON-FINAL ACTION - MAILED |
| Status Date | Tuesday, January 6, 2026 |
| Registration Number | 0000000 |
| Registration Date | NOT AVAILABLE |
| Mark Drawing | 3 - Illustration: Drawing or design which also includes word(s) / letter(s) / number(s) |
| Published for Opposition Date | NOT AVAILABLE |
Trademark Statements
| Pseudo Mark | IT IS GOOD TRULY |
| Goods and Services | Drinking water; Purified drinking water |
| Description of Mark | The mark consists of The stylized wording “It’s Good, Truly!” with the word “It’s” appearing before the word “Good,” followed by a comma, and the word “Truly!” appearing thereafter, ending with an exclamation mark. The wording is in a distinctive script-style font. |
Classification Information
| International Class | 032 - Beers; mineral and aerated waters and other nonalcoholic drinks; fruit drinks and fruit juices; syrups and other preparations for making beverages. |
| US Class Codes | 045, 046, 048 |
| Class Status Code | 6 - Active |
| Class Status Date | Thursday, August 14, 2025 |
| Primary Code | 032 |
| First Use Anywhere Date | Wednesday, May 1, 2024 |
| First Use In Commerce Date | Wednesday, May 1, 2024 |
Trademark Owner History
| Party Name | HELLO WATER LLC |
| Party Type | 10 - Original Applicant |
| Legal Entity Type | 16 - Limited Liability Company |
| Address | El Paso, TX 79936 |
Trademark Events
| Event Date | Event Description |
| Thursday, August 14, 2025 | NEW APPLICATION ENTERED |
| Thursday, August 14, 2025 | APPLICATION FILING RECEIPT MAILED |
| Tuesday, December 30, 2025 | NEW APPLICATION OFFICE SUPPLIED DATA ENTERED |
| Tuesday, December 30, 2025 | NOTICE OF DESIGN SEARCH CODE E-MAILED |
| Wednesday, December 31, 2025 | ASSIGNED TO EXAMINER |
| Tuesday, January 6, 2026 | NON-FINAL ACTION WRITTEN |
| Tuesday, January 6, 2026 | NON-FINAL ACTION E-MAILED |
| Tuesday, January 6, 2026 | NOTIFICATION OF NON-FINAL ACTION E-MAILED |
