| Serial Number | 99054418 |
| Word Mark | IT'S COOL TO BE SMART |
| Filing Date | Monday, February 24, 2025 |
| Status | 686 - PUBLISHED FOR OPPOSITION |
| Status Date | Tuesday, September 16, 2025 |
| Registration Number | 0000000 |
| Registration Date | NOT AVAILABLE |
| Mark Drawing | 4 - Illustration: Drawing with word(s) / letter(s) / number(s) in Block form |
| Published for Opposition Date | Tuesday, September 16, 2025 |
| Goods and Services | Film and video production consulting services; Multimedia entertainment services in the nature of recording, production and post-production services in the fields of music, video, and films; Distribution of television programming to cable television systems; Entertainment services in the nature of development, creation, production, distribution, and post-production of television shows; Entertainment, namely, a continuing docuseries and reality show broadcast over television, satellite, audio, and video media; Entertainment and educational services, namely, the presentation of seminars, lectures, workshops and panel discussions, and ongoing television and radio talk shows all in the field of public interest concerning Science, Technology, Entrepreneurship, Arts, Music, Assets, Mental Health and Wellness.; Educational services, namely, conducting classes, seminars, conferences, workshops, retreats, camps and field trips in the field of Science, Technology, Entrepreneurship, Arts, Music, Assets, Mental Health and Wellness and distribution of training material in connection therewith; Entertainment services, namely, production and distribution of ongoing television programs in the field of family, relationships, technology, science, sports, music, entertainment, arts, assets, entreprenuership, philanthropy, mental health and wellness.; Entertainment services, namely, contest and incentive award programs designed to reward program participants who are making smart the new cool and displaying excellence in their personal and professional lives.; Educational and entertainment services, namely, a continuing program about making Smart the new Cool with a focus on Science, Technology, Entrepreneurship, Arts, Music, Assets, Mental Health and Wellness accessible by radio, television, satellite, audio, video and computer networks; Educational and entertainment services, namely, providing motivational and educational speakers in the field of self- and personal improvement; Educational and entertainment services, namely, providing motivational speaking services in the field of Science, Technology, Entrepreneurship, Arts, Music, Assets, Mindfulness, Human Resources, Mental Health and Wellness. |
| Goods and Services | Downloadable audio and video recordings featuring content focused on Science, Technology, Entrepreneurship, Arts, Music, Assets, Mental Health and Wellness.; Downloadable films and television programs featuring content focused on Science, Technology, Entrepreneurship, Arts, Music, Assets, Mental Health and Wellness provided via a video-on-demand service; Digital media, namely, pre-recorded video cassettes, digital video discs, digital versatile discs, downloadable audio and video recordings, DVDs, and high definition digital discs featuring content focused on Science, Technology, Entrepreneurship, Arts, Music, Assets, Mental Health and Wellness. |
| Pseudo Mark | IT IS COOL TO BE SMART |
| International Class | 009 - Scientific, nautical, surveying, photographic, cinematographic, optical, weighing, measuring, signalling, checking (supervision), life-saving and teaching apparatus and instruments; apparatus and instruments for conducting, switching, transforming, accumulating, regulating or controlling electricity; apparatus for recording, transmission or reproduction of sound or images; magnetic data carriers, recording discs; automatic vending machines and mechanisms for coin operated apparatus; cash registers, calculating machines, data processing equipment and computers; fire extinguishing apparatus. |
| US Class Codes | 021, 023, 026, 036, 038 |
| Class Status Code | 6 - Active |
| Class Status Date | Monday, February 24, 2025 |
| Primary Code | 009 |
| First Use Anywhere Date | Monday, December 30, 2019 |
| First Use In Commerce Date | Monday, December 30, 2019 |
| International Class | 041 - Education; providing of training; entertainment; sporting and cultural activities. |
| US Class Codes | 100, 101, 107 |
| Class Status Code | 6 - Active |
| Class Status Date | Monday, February 24, 2025 |
| Primary Code | 041 |
| First Use Anywhere Date | Monday, December 30, 2019 |
| First Use In Commerce Date | Monday, December 30, 2019 |
| Party Name | NOT AVAILABLE |
| Party Type | 20 - Owner at Publication |
| Legal Entity Type | 01 - Individual |
| Address | Kennesaw, GA 30152-7747 |
| Party Name | NOT AVAILABLE |
| Party Type | 10 - Original Applicant |
| Legal Entity Type | 01 - Individual |
| Address | Kennesaw, GA 30152-7747 |
| Event Date | Event Description |
| Monday, February 24, 2025 | NEW APPLICATION ENTERED |
| Thursday, August 14, 2025 | APPROVED FOR PUB - PRINCIPAL REGISTER |
| Wednesday, September 10, 2025 | NOTIFICATION OF NOTICE OF PUBLICATION E-MAILED |
| Tuesday, September 16, 2025 | PUBLISHED FOR OPPOSITION |
| Tuesday, September 16, 2025 | OFFICIAL GAZETTE PUBLICATION CONFIRMATION E-MAILED |
| Monday, July 28, 2025 | ASSIGNED TO EXAMINER |
| Monday, February 24, 2025 | APPLICATION FILING RECEIPT MAILED |
| Saturday, July 19, 2025 | NEW APPLICATION OFFICE SUPPLIED DATA ENTERED |