"IT'S COOL TO BE HOT" Trademark

Trademark Overview


On Tuesday, October 12, 2021, a trademark application was filed for "IT'S COOL TO BE HOT" with the United States Patent and Trademark Office. The USPTO has given the "IT'S COOL TO BE HOT" trademark a serial number of 97070232. The federal status of this trademark filing is REGISTERED as of Tuesday, December 5, 2023. This trademark is owned by SoCal Pepper Company LLC. The "IT'S COOL TO BE HOT" trademark is filed in the Staple Food Products category with the following description:

Dried, ground chili pepper blends; seasonings
"it's cool to be hot"

General Information


Serial Number97070232
Word Mark"IT'S COOL TO BE HOT"
Filing DateTuesday, October 12, 2021
Status700 - REGISTERED
Status DateTuesday, December 5, 2023
Registration Number7237282
Registration DateTuesday, December 5, 2023
Mark Drawing3 - Illustration: Drawing or design which also includes word(s) / letter(s) / number(s)
Published for Opposition DateTuesday, August 23, 2022

Trademark Statements


Goods and ServicesDried, ground chili pepper blends; seasonings
Description of MarkThe mark consists of a stylized chili pepper in red with pink, white, and black accents and a green and black stem. The pepper is wearing black and white sunglasses, is reclining at the beach on tan and brown sand with blue water in the background. To the left of the pepper is a palm tree with a tan and brown trunk and green and black branches, casting a brown shadow on the sand. The wording ""IT'S COOL TO BE HOT"" appears in black on two lines inside a transparent, black outlined speech bubble coming from the pepper.
Pseudo MarkIT IS COOL TO BE HOT
Indication of Colors claimedThe colors red, pink, white, black, green, tan, brown, and blue are claimed as a feature of the mark.

Classification Information


International Class030 - Coffee, tea, cocoa, sugar, rice, tapioca, sago, artificial coffee; flour and preparations made from cereals, bread, pastry and confectionery, ices; honey, treacle; yeast, baking powder; salt, mustard; vinegar, sauces (condiments); spices; ice.
US Class Codes046
Class Status Code6 - Active
Class Status DateWednesday, July 20, 2022
Primary Code030
First Use Anywhere DateThursday, October 5, 2023
First Use In Commerce DateThursday, October 5, 2023

Trademark Owner History


Party NameSoCal Pepper Company LLC
Party Type30 - Original Registrant
Legal Entity Type16 - Limited Liability Company
AddressEscondido, CA 92026

Party NameSoCal Pepper Company LLC
Party Type20 - Owner at Publication
Legal Entity Type16 - Limited Liability Company
AddressEscondido, CA 92026

Party NameSoCal Pepper Company LLC
Party Type10 - Original Applicant
Legal Entity Type16 - Limited Liability Company
AddressEscondido, CA 92026

Trademark Events


Event DateEvent Description
Wednesday, July 20, 2022NON-FINAL ACTION E-MAILED
Friday, October 15, 2021NEW APPLICATION ENTERED
Tuesday, November 2, 2021NEW APPLICATION OFFICE SUPPLIED DATA ENTERED
Wednesday, November 3, 2021NOTICE OF DESIGN SEARCH CODE E-MAILED
Monday, July 18, 2022ASSIGNED TO EXAMINER
Wednesday, July 20, 2022NON-FINAL ACTION WRITTEN
Wednesday, July 20, 2022NOTIFICATION OF NON-FINAL ACTION E-MAILED
Thursday, July 21, 2022EXAMINERS AMENDMENT -WRITTEN
Thursday, July 21, 2022EXAMINERS AMENDMENT E-MAILED
Thursday, July 21, 2022NOTIFICATION OF EXAMINERS AMENDMENT E-MAILED
Thursday, July 21, 2022EXAMINER'S AMENDMENT ENTERED
Thursday, July 21, 2022APPROVED FOR PUB - PRINCIPAL REGISTER
Wednesday, August 3, 2022NOTIFICATION OF NOTICE OF PUBLICATION E-MAILED
Tuesday, August 23, 2022PUBLISHED FOR OPPOSITION
Tuesday, August 23, 2022OFFICIAL GAZETTE PUBLICATION CONFIRMATION E-MAILED
Tuesday, October 18, 2022NOA E-MAILED - SOU REQUIRED FROM APPLICANT
Monday, April 3, 2023SOU TEAS EXTENSION RECEIVED
Monday, April 3, 2023SOU EXTENSION 1 FILED
Monday, April 3, 2023SOU EXTENSION 1 GRANTED
Wednesday, April 5, 2023NOTICE OF APPROVAL OF EXTENSION REQUEST E-MAILED
Friday, October 6, 2023USE AMENDMENT FILED
Friday, October 6, 2023TEAS STATEMENT OF USE RECEIVED
Thursday, October 19, 2023CASE ASSIGNED TO INTENT TO USE PARALEGAL
Thursday, October 19, 2023STATEMENT OF USE PROCESSING COMPLETE
Thursday, October 26, 2023SU - NON-FINAL ACTION - WRITTEN
Friday, October 27, 2023CORRESPONDENCE RECEIVED IN LAW OFFICE
Thursday, October 26, 2023NON-FINAL ACTION E-MAILED
Thursday, October 26, 2023NOTIFICATION OF NON-FINAL ACTION E-MAILED
Friday, October 27, 2023TEAS RESPONSE TO OFFICE ACTION RECEIVED
Saturday, October 28, 2023TEAS/EMAIL CORRESPONDENCE ENTERED
Monday, October 30, 2023ALLOWED PRINCIPAL REGISTER - SOU ACCEPTED
Tuesday, October 31, 2023NOTICE OF ACCEPTANCE OF STATEMENT OF USE E-MAILED
Wednesday, August 28, 2024ATTORNEY/DOM.REP.REVOKED AND/OR APPOINTED
Wednesday, August 28, 2024TEAS REVOKE/APP/CHANGE ADDR OF ATTY/DOM REP RECEIVED
Tuesday, December 5, 2023NOTICE OF REGISTRATION CONFIRMATION EMAILED
Tuesday, December 5, 2023REGISTERED-PRINCIPAL REGISTER
Wednesday, August 28, 2024TEAS CHANGE OF CORRESPONDENCE RECEIVED
Thursday, March 6, 2025TEAS REVOKE/APP/CHANGE ADDR OF ATTY/DOM REP RECEIVED
Thursday, March 6, 2025TEAS CHANGE OF CORRESPONDENCE RECEIVED
Thursday, March 6, 2025ATTORNEY/DOM.REP.REVOKED AND/OR APPOINTED