IT'S ALL ABOUT THE O. Trademark

Trademark Overview

On Tuesday, March 23, 2004, a trademark application was filed for IT'S ALL ABOUT THE O. with the United States Patent and Trademark Office. The USPTO has given the IT'S ALL ABOUT THE O. trademark a serial number of 78389328. The federal status of this trademark filing is REGISTERED AND RENEWED as of Tuesday, October 7, 2025. This trademark is owned by Overstock.com, Inc.. The IT'S ALL ABOUT THE O. trademark is filed in the Advertising, Business and Retail Services category with the following description:

online wholesale and online retail store services featuring clothing, shoes, bath and body products, jewelry, electronics, cookware, housewares, appliances, furniture, linens, pillows, decorative accessories, office furniture and accessories, toys, games, sporting goods, tools, outdoor lawn and garden equipment, pet supplies and paper products
it's all about the o.

General Information

Serial Number78389328
Word MarkIT'S ALL ABOUT THE O.
Filing DateTuesday, March 23, 2004
Status800 - REGISTERED AND RENEWED
Status DateTuesday, October 7, 2025
Registration Number2968790
Registration DateTuesday, July 12, 2005
Mark Drawing4 - Illustration: Drawing with word(s) / letter(s) / number(s) in Block form
Published for Opposition DateTuesday, November 16, 2004

Trademark Statements

Pseudo MarkIT IS ALL ABOUT THE OVER STOCK
Goods and Servicesonline wholesale and online retail store services featuring clothing, shoes, bath and body products, jewelry, electronics, cookware, housewares, appliances, furniture, linens, pillows, decorative accessories, office furniture and accessories, toys, games, sporting goods, tools, outdoor lawn and garden equipment, pet supplies and paper products

Classification Information

International Class035 - Advertising; business management; business administration; office functions.
US Class Codes100, 101, 102
Class Status Code6 - Active
Class Status DateThursday, April 1, 2004
Primary Code035
First Use Anywhere DateTuesday, August 17, 2004
First Use In Commerce DateTuesday, August 17, 2004

Trademark Owner History

Party NameBEYOND, INC.
Party Type31 - New Owner After Registration
Legal Entity Type03 - Corporation
AddressMURRAY, UT 84123
Party NameOverstock.com, Inc.
Party Type30 - Original Registrant
Legal Entity Type03 - Corporation
AddressSalt Lake City, UT 84121
Party NameOverstock.com, Inc.
Party Type20 - Owner at Publication
Legal Entity Type03 - Corporation
AddressSalt Lake City, UT 84121
Party NameOverstock.com, Inc.
Party Type10 - Original Applicant
Legal Entity Type03 - Corporation
AddressSalt Lake City, UT 84121

Trademark Events

Event DateEvent Description
Thursday, April 1, 2004NEW APPLICATION ENTERED
Monday, August 2, 2004ASSIGNED TO EXAMINER
Monday, August 30, 2004APPROVED FOR PUB - PRINCIPAL REGISTER
Friday, September 10, 2004ASSIGNED TO LIE
Friday, September 17, 2004LAW OFFICE PUBLICATION REVIEW COMPLETED
Wednesday, October 27, 2004NOTICE OF PUBLICATION
Tuesday, November 16, 2004PUBLISHED FOR OPPOSITION
Friday, November 12, 2004TEAS REVOKE/APP/CHANGE ADDR OF ATTY/DOM REP RECEIVED
Friday, November 12, 2004ATTORNEY/DOM.REP.REVOKED AND/OR APPOINTED
Tuesday, February 8, 2005NOA MAILED - SOU REQUIRED FROM APPLICANT
Friday, February 11, 2005TEAS CHANGE OF CORRESPONDENCE RECEIVED
Thursday, February 24, 2005TEAS STATEMENT OF USE RECEIVED
Thursday, February 24, 2005USE AMENDMENT FILED
Thursday, March 24, 2005STATEMENT OF USE PROCESSING COMPLETE
Tuesday, March 29, 2005SU-EXAMINER'S AMENDMENT WRITTEN
Tuesday, March 29, 2005EXAMINERS AMENDMENT E-MAILED
Tuesday, March 29, 2005ALLOWED PRINCIPAL REGISTER - SOU ACCEPTED
Friday, April 1, 2005ASSIGNED TO LIE
Wednesday, April 13, 2005LAW OFFICE REGISTRATION REVIEW COMPLETED
Tuesday, July 12, 2005REGISTERED-PRINCIPAL REGISTER
Thursday, September 8, 2005CANCELLATION INSTITUTED NO. 999999
Friday, October 21, 2005TEAS CHANGE OF OWNER ADDRESS RECEIVED
Wednesday, November 26, 2008TEAS REVOKE/APP/CHANGE ADDR OF ATTY/DOM REP RECEIVED
Wednesday, November 26, 2008ATTORNEY/DOM.REP.REVOKED AND/OR APPOINTED
Tuesday, April 20, 2010TEAS WITHDRAWAL OF ATTORNEY RECEIVED
Tuesday, April 20, 2010WITHDRAWAL OF ATTORNEY GRANTED
Thursday, June 30, 2011TEAS SECTION 8 & 15 RECEIVED
Wednesday, August 10, 2011CASE ASSIGNED TO POST REGISTRATION PARALEGAL
Sunday, August 14, 2011REGISTERED - SEC. 8 (6-YR) ACCEPTED & SEC. 15 ACK.
Monday, August 15, 2011NOTICE OF ACCEPTANCE OF SEC. 8 & 15 - E-MAILED
Tuesday, August 16, 2011CANCELLATION DENIED NO. 999999
Tuesday, August 16, 2011CANCELLATION TERMINATED NO. 999999
Tuesday, August 16, 2011TTAB RELEASE CASE TO TRADEMARKS
Friday, July 10, 2015TEAS SECTION 8 & 9 RECEIVED
Tuesday, August 4, 2015CASE ASSIGNED TO POST REGISTRATION PARALEGAL
Tuesday, August 4, 2015REGISTERED - SEC. 8 (10-YR) ACCEPTED/SEC. 9 GRANTED
Tuesday, August 4, 2015REGISTERED AND RENEWED (FIRST RENEWAL - 10 YRS)
Tuesday, August 4, 2015NOTICE OF ACCEPTANCE OF SEC. 8 & 9 - E-MAILED
Wednesday, December 6, 2023AUTOMATIC UPDATE OF ASSIGNMENT OF OWNERSHIP
Friday, July 12, 2024COURTESY REMINDER - SEC. 8 (10-YR)/SEC. 9 E-MAILED
Friday, June 13, 2025TEAS SECTION 8 & 9 RECEIVED
Monday, October 6, 2025CASE ASSIGNED TO POST REGISTRATION PARALEGAL
Tuesday, October 7, 2025REGISTERED - SEC. 8 (10-YR) ACCEPTED/SEC. 9 GRANTED
Tuesday, October 7, 2025REGISTERED AND RENEWED (SECOND RENEWAL - 10 YRS)
Tuesday, October 7, 2025NOTICE OF ACCEPTANCE OF SEC. 8 & 9 - E-MAILED

Related Keywords

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