| Serial Number | 85226550 |
| Word Mark | IT'S ALL ABOUT THE LENS! |
| Filing Date | Wednesday, January 26, 2011 |
| Status | 800 - REGISTERED AND RENEWED |
| Status Date | Wednesday, July 13, 2022 |
| Registration Number | 4012496 |
| Registration Date | Tuesday, August 16, 2011 |
| Mark Drawing | 4000 - Illustration: Drawing with word(s) / letter(s) / number(s) in Block form |
| Published for Opposition Date | Tuesday, May 31, 2011 |
| Goods and Services | Sunglasses |
| Pseudo Mark | IT IS ALL ABOUT THE LENS! |
| International Class | 009 - Scientific, nautical, surveying, photographic, cinematographic, optical, weighing, measuring, signalling, checking (supervision), life-saving and teaching apparatus and instruments; apparatus and instruments for conducting, switching, transforming, accumulating, regulating or controlling electricity; apparatus for recording, transmission or reproduction of sound or images; magnetic data carriers, recording discs; automatic vending machines and mechanisms for coin operated apparatus; cash registers, calculating machines, data processing equipment and computers; fire extinguishing apparatus. |
| US Class Codes | 021, 023, 026, 036, 038 |
| Class Status Code | 6 - Active |
| Class Status Date | Monday, January 31, 2011 |
| Primary Code | 009 |
| First Use Anywhere Date | Friday, March 30, 2007 |
| First Use In Commerce Date | Friday, March 30, 2007 |
| Party Name | NAVAJO MANUFACTURING COMPANY |
| Party Type | 32 - New Owner After Registration |
| Legal Entity Type | 03 - Corporation |
| Address | DENVER, CO 80216 |
| Party Name | MILNER DISTRIBUTION ALLIANCE, INC. |
| Party Type | 31 - New Owner After Registration |
| Legal Entity Type | 03 - Corporation |
| Address | Monument, CO 80132 |
| Party Name | Milner Trademarks & Licensing, Inc. |
| Party Type | 30 - Original Registrant |
| Legal Entity Type | 03 - Corporation |
| Address | Monument, CO 80132 |
| Party Name | Milner Trademarks & Licensing, Inc. |
| Party Type | 20 - Owner at Publication |
| Legal Entity Type | 03 - Corporation |
| Address | Monument, CO 80132 |
| Party Name | Milner Trademarks & Licensing, Inc. |
| Party Type | 10 - Original Applicant |
| Legal Entity Type | 03 - Corporation |
| Address | Monument, CO 80132 |
| Event Date | Event Description |
| Wednesday, July 13, 2022 | NOTICE OF ACCEPTANCE OF SEC. 8 & 9 - E-MAILED |
| Wednesday, July 13, 2022 | REGISTERED AND RENEWED (FIRST RENEWAL - 10 YRS) |
| Wednesday, July 13, 2022 | REGISTERED - SEC. 8 (10-YR) ACCEPTED/SEC. 9 GRANTED |
| Tuesday, July 12, 2022 | CASE ASSIGNED TO POST REGISTRATION PARALEGAL |
| Wednesday, February 2, 2022 | TEAS SECTION 8 & 9 RECEIVED |
| Sunday, August 16, 2020 | COURTESY REMINDER - SEC. 8 (10-YR)/SEC. 9 E-MAILED |
| Wednesday, July 25, 2018 | AUTOMATIC UPDATE OF ASSIGNMENT OF OWNERSHIP |
| Monday, July 23, 2018 | ATTORNEY/DOM.REP.REVOKED AND/OR APPOINTED |
| Monday, July 23, 2018 | TEAS REVOKE/APP/CHANGE ADDR OF ATTY/DOM REP RECEIVED |
| Tuesday, November 14, 2017 | WITHDRAWAL OF ATTORNEY GRANTED |
| Tuesday, November 14, 2017 | TEAS WITHDRAWAL OF ATTORNEY RECEIVED |
| Wednesday, April 26, 2017 | NOTICE OF ACCEPTANCE OF SEC. 8 & 15 - E-MAILED |
| Wednesday, April 26, 2017 | REGISTERED - SEC. 8 (6-YR) ACCEPTED & SEC. 15 ACK. |
| Wednesday, April 26, 2017 | CASE ASSIGNED TO POST REGISTRATION PARALEGAL |
| Monday, March 6, 2017 | TEAS SECTION 8 & 15 RECEIVED |
| Tuesday, August 16, 2016 | COURTESY REMINDER - SEC. 8 (6-YR) E-MAILED |
| Wednesday, September 9, 2015 | APPLICANT/CORRESPONDENCE CHANGES (NON-RESPONSIVE) ENTERED |
| Wednesday, September 9, 2015 | TEAS CHANGE OF OWNER ADDRESS RECEIVED |
| Wednesday, July 2, 2014 | AUTOMATIC UPDATE OF ASSIGNMENT OF OWNERSHIP |
| Friday, January 10, 2014 | ATTORNEY/DOM.REP.REVOKED AND/OR APPOINTED |
| Friday, January 10, 2014 | TEAS REVOKE/APP/CHANGE ADDR OF ATTY/DOM REP RECEIVED |
| Tuesday, August 16, 2011 | REGISTERED-PRINCIPAL REGISTER |
| Tuesday, May 31, 2011 | OFFICIAL GAZETTE PUBLICATION CONFIRMATION E-MAILED |
| Tuesday, May 31, 2011 | PUBLISHED FOR OPPOSITION |
| Thursday, April 28, 2011 | APPROVED FOR PUB - PRINCIPAL REGISTER |
| Sunday, April 24, 2011 | ASSIGNED TO EXAMINER |
| Monday, January 31, 2011 | NEW APPLICATION OFFICE SUPPLIED DATA ENTERED IN TRAM |
| Saturday, January 29, 2011 | NEW APPLICATION ENTERED IN TRAM |