IT'S ABOUT VARIETY. IT'S ABOUT CHOICE. IT'S ABOUT BEER Trademark
Trademark Overview
On Wednesday, October 14, 2009, a trademark application was filed for IT'S ABOUT VARIETY. IT'S ABOUT CHOICE. IT'S ABOUT BEER with the United States Patent and Trademark Office. The USPTO has given the IT'S ABOUT VARIETY. IT'S ABOUT CHOICE. IT'S ABOUT BEER trademark a serial number of 77848116. The federal status of this trademark filing is CANCELLED - SECTION 8 as of Friday, January 13, 2017. This trademark is owned by Monarch Beverage Co., Inc.. The IT'S ABOUT VARIETY. IT'S ABOUT CHOICE. IT'S ABOUT BEER trademark is filed in the Advertising, Business and Retail Services category with the following description:
Assisting wholesale beer distributorships promote their products and build customer loyalty by providing consumer education about beer and breweries; Promotion of craft beers and the craft beer market; Providing consumer product information in the field of beer; Distributorship in the field of beer
General Information
| Serial Number | 77848116 |
| Word Mark | IT'S ABOUT VARIETY. IT'S ABOUT CHOICE. IT'S ABOUT BEER |
| Filing Date | Wednesday, October 14, 2009 |
| Status | 710 - CANCELLED - SECTION 8 |
| Status Date | Friday, January 13, 2017 |
| Registration Number | 3799121 |
| Registration Date | Tuesday, June 8, 2010 |
| Mark Drawing | 4000 - Illustration: Drawing with word(s) / letter(s) / number(s) in Block form |
| Published for Opposition Date | Tuesday, March 23, 2010 |
Trademark Statements
| Goods and Services | Assisting wholesale beer distributorships promote their products and build customer loyalty by providing consumer education about beer and breweries; Promotion of craft beers and the craft beer market; Providing consumer product information in the field of beer; Distributorship in the field of beer |
| Pseudo Mark | IT IS ABOUT VARIETY. IT IS ABOUT CHOICE. IT IS ABOUT BEER. |
Classification Information
| International Class | 035 - Advertising; business management; business administration; office functions. |
| US Class Codes | 100, 101, 102 |
| Class Status Code | 2 - Sec. 8 - Entire Registration |
| Class Status Date | Friday, January 13, 2017 |
| Primary Code | 035 |
| First Use Anywhere Date | Tuesday, September 15, 2009 |
| First Use In Commerce Date | Tuesday, September 15, 2009 |
Trademark Owner History
| Party Name | Monarch Beverage Co., Inc. |
| Party Type | 30 - Original Registrant |
| Legal Entity Type | 03 - Corporation |
| Address | Indianapolis, IN 46236 |
| Party Name | Monarch Beverage Co., Inc. |
| Party Type | 20 - Owner at Publication |
| Legal Entity Type | 03 - Corporation |
| Address | Indianapolis, IN 46236 |
| Party Name | Monarch Beverage Co., Inc. |
| Party Type | 10 - Original Applicant |
| Legal Entity Type | 03 - Corporation |
| Address | Indianapolis, IN 46236 |
Trademark Events
| Event Date | Event Description |
| Friday, January 13, 2017 | CANCELLED SEC. 8 (6-YR) |
| Tuesday, June 8, 2010 | REGISTERED-PRINCIPAL REGISTER |
| Tuesday, March 23, 2010 | OFFICIAL GAZETTE PUBLICATION CONFIRMATION E-MAILED |
| Tuesday, March 23, 2010 | PUBLISHED FOR OPPOSITION |
| Thursday, February 18, 2010 | LAW OFFICE PUBLICATION REVIEW COMPLETED |
| Thursday, February 18, 2010 | ASSIGNED TO LIE |
| Thursday, January 21, 2010 | APPROVED FOR PUB - PRINCIPAL REGISTER |
| Monday, January 18, 2010 | ASSIGNED TO EXAMINER |
| Tuesday, October 20, 2009 | NOTICE OF PSEUDO MARK MAILED |
| Monday, October 19, 2009 | NEW APPLICATION OFFICE SUPPLIED DATA ENTERED IN TRAM |
| Saturday, October 17, 2009 | NEW APPLICATION ENTERED IN TRAM |
