IT'S ABOUT BEHAVIOR Trademark
Trademark Overview
On Friday, June 30, 2023, a trademark application was filed for IT'S ABOUT BEHAVIOR with the United States Patent and Trademark Office. The USPTO has given the IT'S ABOUT BEHAVIOR trademark a serial number of 98067566. The federal status of this trademark filing is FIRST EXTENSION - GRANTED as of Wednesday, July 16, 2025. This trademark is owned by J. CUSAAC, INC.. The IT'S ABOUT BEHAVIOR trademark is filed in the Medical & Beauty Services & Agricultural Services category with the following description:
Behavioral health services; Behavioral health services in the nature of applied behavior analysis services; Advisory services relating to health care; Cognitive therapy services; Cognitive behavioral therapy (CBT); Consulting services in the field of health
General Information
| Serial Number | 98067566 |
| Word Mark | IT'S ABOUT BEHAVIOR |
| Filing Date | Friday, June 30, 2023 |
| Status | 730 - FIRST EXTENSION - GRANTED |
| Status Date | Wednesday, July 16, 2025 |
| Registration Number | 0000000 |
| Registration Date | NOT AVAILABLE |
| Mark Drawing | 4 - Illustration: Drawing with word(s) / letter(s) / number(s) in Block form |
| Published for Opposition Date | Tuesday, July 23, 2024 |
Trademark Statements
| Pseudo Mark | IT IS ABOUT BEHAVIOR |
| Goods and Services | Behavioral health services; Behavioral health services in the nature of applied behavior analysis services; Advisory services relating to health care; Cognitive therapy services; Cognitive behavioral therapy (CBT); Consulting services in the field of health |
Classification Information
| International Class | 044 - Medical services; veterinary services; hygienic and beauty care for human beings or animals; agriculture, horticulture and forestry services. |
| US Class Codes | 100, 101 |
| Class Status Code | 6 - Active |
| Class Status Date | Wednesday, August 2, 2023 |
| Primary Code | 044 |
| First Use Anywhere Date | NOT AVAILABLE |
| First Use In Commerce Date | NOT AVAILABLE |
Trademark Owner History
| Party Name | J. CUSAAC, INC. |
| Party Type | 20 - Owner at Publication |
| Legal Entity Type | 03 - Corporation |
| Address | Boca Raton, FL 33433 |
| Party Name | J. CUSAAC, INC. |
| Party Type | 10 - Original Applicant |
| Legal Entity Type | 03 - Corporation |
| Address | Lake Worth, FL 33449 |
Trademark Events
| Event Date | Event Description |
| Thursday, March 14, 2024 | ASSIGNED TO EXAMINER |
| Saturday, June 15, 2024 | TEAS REVOKE/APP/CHANGE ADDR OF ATTY/DOM REP RECEIVED |
| Tuesday, July 4, 2023 | NEW APPLICATION ENTERED |
| Wednesday, August 2, 2023 | NEW APPLICATION OFFICE SUPPLIED DATA ENTERED |
| Friday, March 15, 2024 | NON-FINAL ACTION WRITTEN |
| Friday, March 15, 2024 | NON-FINAL ACTION E-MAILED |
| Friday, March 15, 2024 | NOTIFICATION OF NON-FINAL ACTION E-MAILED |
| Saturday, June 15, 2024 | TEAS CHANGE OF CORRESPONDENCE RECEIVED |
| Saturday, June 15, 2024 | ATTORNEY/DOM.REP.REVOKED AND/OR APPOINTED |
| Monday, June 17, 2024 | TEAS/EMAIL CORRESPONDENCE ENTERED |
| Monday, June 17, 2024 | TEAS RESPONSE TO OFFICE ACTION RECEIVED |
| Tuesday, June 18, 2024 | APPROVED FOR PUB - PRINCIPAL REGISTER |
| Monday, June 17, 2024 | CORRESPONDENCE RECEIVED IN LAW OFFICE |
| Tuesday, July 23, 2024 | PUBLISHED FOR OPPOSITION |
| Tuesday, July 23, 2024 | OFFICIAL GAZETTE PUBLICATION CONFIRMATION E-MAILED |
| Tuesday, September 17, 2024 | NOA E-MAILED - SOU REQUIRED FROM APPLICANT |
| Wednesday, July 3, 2024 | NOTIFICATION OF NOTICE OF PUBLICATION E-MAILED |
| Sunday, March 16, 2025 | SOU EXTENSION 1 FILED |
| Monday, April 21, 2025 | ABANDONMENT - NO USE STATEMENT FILED |
| Sunday, June 15, 2025 | NOTICE OF REVIVAL - E-MAILED |
| Monday, July 14, 2025 | CASE ASSIGNED TO INTENT TO USE PARALEGAL |
| Wednesday, July 16, 2025 | SOU EXTENSION 1 GRANTED |
| Wednesday, July 16, 2025 | NOTICE OF APPROVAL OF EXTENSION REQUEST E-MAILED |
| Sunday, June 15, 2025 | SOU EXTENSION RECEIVED WITH TEAS PETITION |
| Monday, April 21, 2025 | ABANDONMENT NOTICE E-MAILED - NO USE STATEMENT FILED |
| Sunday, June 15, 2025 | PETITION TO REVIVE-GRANTED |
| Sunday, June 15, 2025 | TEAS PETITION TO REVIVE RECEIVED |
