IT'S A FAMILY THING Trademark

Trademark Overview


On Thursday, February 26, 2026, a trademark application was filed for IT'S A FAMILY THING with the United States Patent and Trademark Office. The USPTO has given the IT'S A FAMILY THING trademark a serial number of 99672103. The federal status of this trademark filing is NEW APPLICATION - RECORD INITIALIZED NOT ASSIGNED TO EXAMINER as of Thursday, February 26, 2026. This trademark is owned by United Services Automobile Association. The IT'S A FAMILY THING trademark is filed in the Insurance & Financial Services category with the following description:

Banking and financing services; Credit and loan services; Mortgage financing services; Financial services, namely, mortgage refinancing; Bill payment services; Insurance services, namely, underwriting, issuance and administration of all types of insurance; Insurance brokerage services; Insurance and financial information and consultancy services; Insurance claims administration services; Investment banking services; Providing information and advice in the field of finance, financial investments, financial valuations, and the financial aspects of retirement; Financial services, namely, providing an investment option available for variable annuity and variable life insurance products; Financial services, namely, investment advice, investment management, investment consultation and investment of funds for others, including private and public equity and debt investment services
it's a family thing

General Information


Serial Number99672103
Word MarkIT'S A FAMILY THING
Filing DateThursday, February 26, 2026
Status630 - NEW APPLICATION - RECORD INITIALIZED NOT ASSIGNED TO EXAMINER
Status DateThursday, February 26, 2026
Registration Number0000000
Registration DateNOT AVAILABLE
Mark Drawing4 - Illustration: Drawing with word(s) / letter(s) / number(s) in Block form
Published for Opposition DateNOT AVAILABLE

Trademark Statements


Pseudo MarkIT IS A FAMILY THING
Goods and ServicesBanking and financing services; Credit and loan services; Mortgage financing services; Financial services, namely, mortgage refinancing; Bill payment services; Insurance services, namely, underwriting, issuance and administration of all types of insurance; Insurance brokerage services; Insurance and financial information and consultancy services; Insurance claims administration services; Investment banking services; Providing information and advice in the field of finance, financial investments, financial valuations, and the financial aspects of retirement; Financial services, namely, providing an investment option available for variable annuity and variable life insurance products; Financial services, namely, investment advice, investment management, investment consultation and investment of funds for others, including private and public equity and debt investment services

Classification Information


International Class036 - Insurance; financial affairs; monetary affairs; real estate affairs.
US Class Codes100, 101, 102
Class Status Code6 - Active
Class Status DateThursday, February 26, 2026
Primary Code036
First Use Anywhere DateNOT AVAILABLE
First Use In Commerce DateNOT AVAILABLE

Trademark Owner History


Party NameUnited Services Automobile Association
Party Type10 - Original Applicant
Legal Entity Type99 - Other
AddressSan Antonio, TX 78288
US

Trademark Events


Event DateEvent Description
Thursday, February 26, 2026NEW APPLICATION ENTERED
Thursday, February 26, 2026APPLICATION FILING RECEIPT MAILED